In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

Join us for an inside look at an event that combines personal growth, business strategy, and the power of community. 

In this episode, we discuss: 

• The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.

• The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.

• Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.

• The importance of understanding the bigger picture and the "why" behind each member's business journey.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale.

Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively? Sometimes, the solution starts with us.

For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.

The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive.

In this episode, we discuss: 

• Identifying a bad client and understanding the impact they have on your spa and team.

• Key questions to ask yourself before making the decision to part ways with a client.

• Strategies for clear communication and enforcing policies to prevent misunderstandings.

• Best practices for firing a client with dignity, including how to craft a respectful goodbye message.

• Plus, we created a sample email that you can download and use as a template.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss: 

• How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home.

• The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families.

• The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need.

• Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!

Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion.

Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business. 

In this episode, we discuss:

• The step-by-step process Alexis used to plan and execute her wildly successful event in record time.

• How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.

• The mindset shifts which allowed her to let go of outcome attachment and focus on serving her community.

• Alexis's unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google.

Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa.

In this episode, we discuss:

• The switch from Google My Business and what it means for your spa’s online spot.

• How Google’s now spotlighting your social feeds and why it's your new best friend for drawing clients in.

• Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.

• Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. 

I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience. 

Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.

In this episode, we discuss: 

• Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.

• The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.

• The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. 

As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers. 

In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen! 

In this episode, I discuss: 

• Addo Wellness Institute’s first Spa Manager Certification in-person event

• The positive morale and attitudes of the course’s students

• Key differences that separate the CEO from the Spa Manager role

• Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

To truly practice what I preach, leadership development is constantly in my routine.

With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…

but boy was I blown away!

After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.

So my husband Kyle and I signed up to attend The Muster. 

It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference.

I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.

In this episode, we discuss: 

• Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference

• Learning leadership in a practical, tangible way

• Current trends for what motivates employees

• Importance of showing compassionate leadership

• How leaders can empower employees and encourage them to be better humans in the world

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.

Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.

In this episode, we discuss: 

• A full explanation of PDO AfterGlo™ 

• The science + benefits it brings for the skin

• Befores + After examples

• Origin story for PDO Max

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. 

I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. 

If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager. 

However…

Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business. 

In this episode, I discuss: 

• My personal experiences with leadership

• The recognition that leadership is a learned skill that’s constantly evolving

• A full detailed list of spa manager responsibilities

• Not settling back into old patterns if you’ve lost sight of your goals - there is always room to push reset and begin again

• An exercise of taking an honest assessment of your business and options for the  right next step forward

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.