I'm joined by Sarah Dobson, a Brand Designer, Strategist, and founder of Design of Brand. Her passion for making a brand come to life began as a student doodling in her school agenda and decorating lockers for special occasions. She is a visionary for the appearance of a brand and how its visual identity can transform. In our conversation, we touch on what having a brand means, finding your ‘why,’ and the importance of your logo evolving over time. 

What is the impact you want to have on the world? What are you most passionate about? Are you solving a problem for the ages? These questions separate a good ‘why’ from a great one, and it is the core of your brand. Sarah and her team at Design of Brand walk their clients  through these fundamental questions to help establish their brand identity and, in turn, give them a barometer for all core decision-making.

Sarah is best at connecting the dots and articulating a brand’s vision. We also discuss the "symbology" of logos and the differences between personal and professional brands. Listen in to hear more of Sarah's visual language and explore her process for building a brand.

Listen to the episode on Apple Podcasts, Spotify, or on your favorite podcast platform. 

Topics Covered:

• Translating your passion in business into your ‘why’

• The importance of articulating a vision and bringing that into the branding

• The difference between a personal and professional brand

• How to incorporate your annual goals into your ‘why’  

• The benefits that come with questioning a certain way of doing things

Guest Info:

• Learn more about Sarah & her offerings: designofbrand.com

• Follow Sarah on Instagram: @designofbrand

Resources Mentioned:

• Lifespan by David Sinclair

• Soul of Money by Lynne Twist

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(Or watch the video instructions here)

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