What makes a great podcast? The same thing that makes a great business: Start with your audience and build from there. In this conversation, I speak with Jen Sargent, CEO of Wondery, a podcast company that has created many big hits (Dirty John, Dr. Death) and was acquired this year by Amazon. We talk about growing during difficult times, building stories that connect with audiences, and taking risks inside the data-driven world of Amazon.

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