As you may already know, my husband and I are the founders of the CEO box -- an online gifting service for entrepreneurs. But truth be told, I would not be sitting in the CEO box office recording this episode if it weren’t for Kerrie Fitzgerald.

Kerrie is a subscription box, product, and e-commerce guru who helps product-based businesses increase their sales and grow a 6-figure brand. She successfully sold her first business, the Dapper Dog subscription box, after reaching 6-figures in just 2 years.

She joins the podcast today to share her wealth of knowledge about starting a product-based business. In this episode, we discuss all the juicy details from building inventory, branding, and how you can leverage your service-based brand to branch into products. Kerrie also shares her expert opinion on the top 3 things you need to focus on when launching your business.

Whether you’re an online service provider looking to branch into e-commerce, or you’re wanting to hit the ground running with your product-based business, this episode with Kerrie is a must! Tune in and start taking notes as Kerrie shares her valuable insight through lessons learned as a successful e-commerce entrepreneur.

“I always tell people to find something that solves a pain point for someone, know your ideal customer, and then validate your business idea with that person.” - Kerrie Fitzgerald

Here’s a closer look at the episode:

• Why Kerrie was a big reason I joined a mastermind
• Kerrie’s business journey
• What selling her business was like
• Leveraging your service-based business to branch into products
• The importance of focusing on one social media platform
• Why you need to set up your email marketing and automation
• Why SEO matters
• Things you need to think about when launching a product-based business
• The importance of validating your idea
• Building your initial inventory

Resources:

Kerrie’s website: https://kerriefitzgerald.com/ 

Kerrie’s Instagram: https://www.instagram.com/kerrie.a.fitzgerald/ 

The 6-Figure Product Business Podcast: https://podcasts.apple.com/us/podcast/the-6-figure-product-business-podcast/id1539990265