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This PPC campaign strategy targets specific competitor ASINs while layering in Amazon’s audience segmentation. By focusing on high intent shoppers already primed to purchase, sellers can take market share without inflating bids. Dynamic bidding and product-level targeting allow for better conversion rates and lower wasted ad spend.

Want your ads in front of shoppers ready to buy from your competitors?

Let’s set that up! Schedule a free call: https://bit.ly/4jMZtxu

#AmazonPPC #CompetitorTargeting #AmazonAds #FBAadvertising #AmazonStrategy

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYX

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Timestamps
00:00 - Setting Up for Market Share Capture
00:28 - Why Manual Product Targeting Matters
01:12 - Selecting Competitor ASINs for Targeting
01:52 - How Bid Strategy Affects Spend and Visibility
02:34 - The Role of Audience Targeting in Amazon PPC
03:29 - Understanding Amazon’s Funnel: Awareness to Purchase
04:16 - How Audience Groups Like High Likelihood to Purchase Work
05:20 - Setting Bid Adjustments and Daily Budgets
06:09 - Recap of Full Competitor Campaign Setup
06:54 - Final Tips for High Converting PPC Strategy
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