In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.

We cover:

• Creative event-based marketing (like Pizza Wars & Health Trails)
• Why most PT marketing events fail
• Building better incentives to attract your real audience
• How to structure a financial health checkup for your practice
• Out-of-network billing strategy (and what it can really pay)

Tools & resources mentioned:

• Blaze Pods for on-site PT challenges
• Athelas for revenue cycle + financial assessments
• Bar Rescue + Marcus Lemonis references on business process