Stop Acting Like a Content Creator

Somewhere along the way, the portrait photography industry traded permanence for convenience. We stopped making things and started delivering files. We told ourselves it was progress. This episode is my pushback on that.

If you have been handing over galleries and hoping clients do something with them, this episode is going to reframe what your job actually is and why the photographer who understands that is running an entirely different business than the one who doesn't. 

We talk about the world your client grew up in, why she has no frame of reference for what you're capable of giving her, and what it actually looks like to cross the finish line instead of stopping at mile 25.

This is not a tips episode. It is a line in the sand.

In this episode:

• Why delivering a gallery is not finishing the job and what finishing the job actually looks like
• The identity shift that changes everything downstream: from the photographer who hopes to the photographer who leads
• Why your client isn't nostalgic for printed photographs, she's never had them, and what that means for how you show up
• Why we are memory keepers, not content creators, and why that distinction matters more right now than it ever has

Get Rooted enrollment closes this week for our April start. This is the program where the philosophy in this episode becomes a practice: the pricing, the client process, the ordering meeting, all of it.
lauraesmond.com/getrooted

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Sources Referenced in This Episode:

Professional Photographers of America

Consumer Technology Information

Official Google blog

UCLA Health

Chatbooks

Psychology Today