Most physical therapy clinics approach marketing backwards.

Instead of teaching and building trust, they try to promote services — and patients can see through it instantly.

In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth.

They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content.

If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a practical framework.

What You'll Learn

• Why educational content builds trust faster than promotional content

• How authenticity helps clinics stand out online

• Why over-filtered marketing fails

• The value of transparency with patient feedback and reviews

• How attention compounds for long-term clinic growth

Guest Links

Dave Kittle

https://conciergepainrelief.com

Dave Kittle YouTube

https://youtube.com/@thedavekittleshow

Tony Maritato

https://totaltherapysolutions.com

Tony Maritato YouTube

https://youtube.com/@totaltherapysolutions

Sponsors

SaRA Health

https://sarahealth.com

EMPOWER EMR

https://empoweremr.com

U.S. Physical Therapy

https://usph.com