In this episode, David interviews Mason Gold, the owner of House of Chroma, about his experience with Destroy the Hairdresser (DTH). Mason shares how he discovered DTH through a friend and how it resonated with his desire for artistic freedom and creativity. He discusses the transition to hourly pricing and the positive impact it has had on his income and the perception of his salon. Mason also talks about the importance of personal awareness and understanding one's most and least desired feelings. He highlights the challenges and rewards of working with a coach and the changes he has seen in his team and clients since implementing DTH methods.