In episode 68, Brian and Alex dive into why you need to think of your brands content as social show. This playbook is a game changer for success in 2025.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

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Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

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www.twitter.com/@brian_blum1

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Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

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📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

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🎥Checkout Brians Content Agency

https://www.nibble.studio

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CHAPTERS:

0:00 Intro

2:06 The Power of World-Building in Branding

3:10 How Jacquemus Masters the Art of World-Building

5:20 Why Most Brands Get Storytelling Wrong

6:26 The Fashion Industry Sets the Trends for Everyone

8:39 Vision Board, Content Strategy and Guidelines

11:37 Content: The Glue That Holds It All Together

13:06 Alright Marketers, Listen up

13:40 Malbon Golf’s Winning Formula for Brand Culture

17:09 Why Every Brand Needs BTS Content

18:49 Why Voyeuristic Content is Taking Over Social Media

24:13 The Two Sides of World-Building: Digital & Physical

27:29 Brand Collaborations: The Secret Growth Hack

29:52 Turning Customers into a Real-Life Community

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

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Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

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🔥Want Free Game?

Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.

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🎥Checkout Brians Content Agency

https://www.nibble.studio

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📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

CHAPTERS:

0:00 Intro & Why Content is King in 2025: Adapt or Die

2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy

4:41 Why Great Stories Sell More Products

7:00 How storytelling turned Kane into a lifestyle Brand

9:06 Crafting Stories That Sell

10:37 Why Tallow Grill Grew 50K Followers in 6 Months

13:38 Grab Attention First, Sell Later

16:19 A Quick Advice for Marketers

16:53 Employee-Generated Content: Meshki’s

19:58 Nano Influencers: The Future of Marketing

21:32 The Power of DM Automation for Selling

24:20  Paid Ads Are Changing in 2025—Here’s What Works Now

26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.

If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.

Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.

If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

00:00 Back in the Studio: What’s going on today?

03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy

06:23 Using an Event to Execute a Brand Campaign

07:10 TYR: How To Success in Crossfit Brand Campaign

08:50 Speed is Everything: Why Brands Must Move Faster

09:50 Getting Hooks From Interviews To Create Content

11:50 Quick Advise for All Marketers

12:23 Editing on the Fly – The Key to Viral Event Content

15:31 Recap: Keys to Crushing It with Your Event Content

18:13 Storytelling vs. Static Content – Why It Matters

20:13 Why Brands Should Use Events to Communicate

22:00 Thoughts on House Music & DJs (This Might Be Controversial)

24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign

27:35 Making Crossfit Cool & Professional

29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?

33:18 Is All Media Content Somehow Stolen from Another?

35:38 The Challenges of Running an Agency

40:10 Dealing with Marketers’ Frustration: The Content Flywheel

43:45 Hacks to Perform on Instagram in 2025

46:25 Alex and Brian's Experience as Content Creators

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.

We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.

Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.

📱Follow Us On Social:

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Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences.

We also dive into how modern brands thrive by aligning narratives with social media strategies.

Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

00:00 - Intro & Sneak Peek of Topics

4:00 – Why Training Your Brand Account Algorithm Matters

06:10 - The CRTZRTW Social Media Phenomenon

09:00 - Sidequests and Community Gamification

11:09 - Reebok’s Tactic in CrossFit event

12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production.

14:30 - The Importance of Campaign Recaps

15:35 – A Good Advice for Marketers

16:10 – The Surprising Puma Campaign during the 1996 Olympics

18:00 – Picking the Perfect Medium

24:00 – Crafting Brand Narratives That Resonate with Customers

27:16 - The Difference Between Internal and External Missions

30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling.

35:02 - The Impact of Marketing Touchpoints

38:30 – You Need to Change Your Social Media Manager

Want to build a premium brand that people are willing to pay more for?

Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding

4:34 Early Days of Social Media Content Creation

06:08 Product Obsession to Lifestyle Obsession Shift

07:00 Role of Association in Content Strategy

09:42 Case Study: Nude Project

11:38 ALD: A Dream Moodboard

12:35 Creating an Aspirational Mood Board

13:48 A Quick Advice for Marketers

14:22 How the Mood Board Guides Your Content Decisions

17:00 The Importance of Titles in Social Media Videos

18:42 The Three Types of Video Hooks Explained

21:40 Does Linkedin Work for Content?

27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point

34:07 Biulding Urgency Through Scarcity

35:22 Case Study: Saucony x Minted New York

36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases

38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty

40:40 Why Big Brands Avoid the "Enemy Frame"

45:30 We're Hiring!

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals

04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day

6:30 The Secret Sauce to Viral Short-Form Content

09:51 Using Skits to Engage Your Audience

11:47 The Power of One Shots

14:40 Unboxing Content: Keeping it Raw and Relatable

16:04 Style Fits: Easy Concept to Get Attention

17:45 Flatlays: Why Presentation Matters

20:10 Themed Shoots for Seasonal Campaigns

21:45 How to Create Immersive Brand Experiences: Nude Project

25:56 Social Trends for 2025: Organic Funnels

26:38 The Rise of Character Development in Branding

30:16 The Importance of World-Biulding in Branding

31:30 Why Long-Form Content is the Next Big Opportunity

34:58 Focused Influencer Marketing for 2025

35:30 Affiliate Marketing: Gamification and New Strategies

40:11 Creating Social-First Branding Campaigns:

42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters

44:37 Drop Shipping in 2025: The Resurgence

47:14 AI Marketing: Avatars and Content Creation

48:30 Using Alternate Histories for Brand Narratives

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.

From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact.

Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike!

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

Chapters:

00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals

04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day

6:30 The Secret Sauce to Viral Short-Form Content

09:51 Using Skits to Engage Your Audience

11:47 The Power of One Shots

14:40 Unboxing Content: Keeping it Raw and Relatable

16:04 Style Fits: Easy Concept to Get Attention

17:45 Flatlays: Why Presentation Matters

20:10 Themed Shoots for Seasonal Campaigns

21:45 How to Create Immersive Brand Experiences: Nude Project

24:32 Transform Your Business With Wix

25:56 Social Trends for 2025: Organic Funnels

26:38 The Rise of Character Development in Branding

30:16 The Importance of World-Biulding in Branding

31:30 Why Long-Form Content is the Next Big Opportunity

34:58 Focused Influencer Marketing for 2025

35:30 Affiliate Marketing: Gamification and New Strategies

40:11 Creating Social-First Branding Campaigns:

42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters

44:37 Drop Shipping in 2025: The Resurgence

47:14 AI Marketing: Avatars and Content Creation

48:30 Using Alternate Histories for Brand Narratives

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------