In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking down exactly how the brand nailed it across the board. From the activation to the powerful storytelling, BPN set a new standard. Alex unpacks the strategies that made it all click, and shows you how to apply the same tactics to grow your own content and brand.

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World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they evaluate real brands, dissecting personality, positioning, and strategic execution. Tatum shares how to define your brand’s voice, and build something people actually care about.

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Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-impact visuals and social rollout strategy, they reveal what it takes to position a product as premium. Plus, lessons from Europe and the power going out make this a unique, must-listen episode.

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In this solo episode, Brian shares four powerful strategies that any brand can use to stand out in a saturated market. We won’t spoil them here, but the insights are relevant for any brand – big or small, product-based or service-driven, startup or established company, etc. Thanks for tuning in, and we’ll see you in the next episode!

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CHAPTERS

00:00 - Intro & Outrageous Hooks

3:29 - Athletes & Celebs Marketability

7:29 - Utilizing Captions in Content

8:45 - Athletes Content Potential

11:31 - Foreshadowing, First Shot, Caption

14:00 - Long-Form Captions

15:48 - Bryson DeChambeau’s YouTube

18:17 - Power of Quantitative Comparison

19:59 - Copy & Script Writing

22:15 - Psychology and Buying

25:32 - Recreating YT Hooks

27:55 - Jenny Hoyos’ Power Words

29:31 - Ads in the 1800s

33:44 - Repetition in Writing

37:10 - Endnotes & Italy 

DESCRIPTION

We decided to unpack what makes content truly stick – starting with outrageous hooks and ending with the psychology behind buying. We explore Bryson Dechambeau’s content strategy, the underrated power of captions, and why celebrities are content goldmines waiting to be tapped. From YouTube hooks to 1800s copy, this episode covers how to craft messages that captivate user attention. Thanks for tuning in and we’ll see you in Italy next week!

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Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how people feel about your brand. From the ruggedness of Buck Mason to the elegance of The Ritz Paris, they explore brands that nail mood-driven content. Instead of pushing a product, these brands create a vibe people want to be part of. Tune in to hear how mood boards can help you craft desire, not just demand.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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CHAPTERS:

00:00 - Alex’s Follower Goals

3:00 - Plan to Achieve 500k Followers

7:19 - Day In the Life Content

10:35 - Brian & Alex Beef

12:18 - Missing a Hype Window

15:29 - Alex’s Content Diversification

21:42 - How Brian Would Achieve 500k

27:25 - Routes of a Personal Brand

28:00 - Creating Your Own Market

31:16 - Consistency

35:44 - Info Marketing

DESCRIPTION

In this episode, Alex and Brian reveal their social media goals and break down the types of content you can create to reach your own. They dive deep into the power of personal branding – where to position yourself, routes you can take, and how to authentically grow your following. Whether you're building a business or not, they explain why having a strong personal brand is crucial for success in 2025.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks and shared insights on how to execute good content ideas. To highlight the impact of these strategies, we examined real-world examples of brands that are successfully leveraging them, as well as others that aren’t quite hitting the mark. We hope you enjoy!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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