Sweat Equity

Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the brand's ecosystem. Their audience isn’t merely transactional buyers; they are devoted fans who keep coming back for more. Building this for a brand is essential for growth and standing apart from the competitors.

In episode 44, Alex dives into a brand known as Trikko - (arabic for t-shirt) and how their faceless founder built a "cult" following on TikTok after loosing multiple 100K+ follower accounts. Then Brian dives into organic content strategizes that app founders are using to go viral and drive app downloads. This is a great episode diving into building a strong community of followers and strategies for going viral with organic content.

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

🔥Want Free Game?

Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

0:00 Intro

2:42 How Trikko Built a Cult Following

23:55 SARAL Ad

25:09 Viral Organic Content Frameworks for Apps

36:42 Lifestyle Content For Brand Accounts

40:21 Ending Thoughts

We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch

In episode 43, Brian dives into why your ads are not converting, and strategies to make them more convincing and convert better. Then Alex does one of the best deep dives on product launches out there. He goes into his recent experience helping launch a product for TYR, and breaks down other brands that follow the "tease, hype, collect, push and pull" framework. This episode is filled with marketing gold all the way from converting ad strategies to product launch frameworks.

If you enjoyed it, send it to a friend who needs some marketing help, I guarantee someone came to mind..

7 Day Free Trial with Heatmap: https://l.marketingexamined.com/heatmappodcast

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in the business world, managing three thriving ventures: The Lifting Zone, The Mobility Manual, and Big Friday Supplies.

In this episode we dive into some killer topics. First Sonny’s olympic journey and the highs and lows that came with it. Then Sonny’s marketing tactics and strategies for building 3 businesses at once. Then we dive into some of Sonny’s philosophy around balancing Life and work. This is an amazing interview jam packed with Sonny’s story, marketing playbooks and some high level philosophy on being present while building.

Thanks for watching and share this with a friend if you enjoyed it!

Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast

--------------------

Follow Sonny Webster:

Instagram: @SonnyWebsterGBAs

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dives into Strong Coffee and breaks down their website and content strategy. Then Brian quickly dives into ELEAT and strategizes some ways to position their brand, and Alex ends with "More Sauce" and how they can improve their website and content strategy.

Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas and more. The final brand is Tales.com (impressive domain) where Alex and Brian give content, website and overall brand strategy ideas.

This is was a bada** episode. Filled with 1 banger insight after the other. Thanks for watching!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Checkout SARAL https://www.getsaral.com/champions/marketing-examined

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strategies for content from comments, and why “geturdupe” is unlikely to achieve viral success unlike their competitor dupe.com. This episode is jam packed with nothing but the best marketing advice on the internet. If you enjoyed this episode - share this with a friend and subscribe on YouTube so we can hit our 15K subscriber goal!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience.

In episode 38, Brian breaks down frameworks, content angles, and ways to make your content more shareable. Meanwhile, Alex dives into how to scale your content and post more without scaling your team or hiring more people. Alex also dives into brands using unordinary objects to go viral. This episode is bada**. And if you loved it, do us a solid and share it with one of your marketing friends who needs better content… c’mon, you know who I’m talking about.

Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

🔥Want Free Game?

Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex breaks down Wimbledon’s insane content machine. How they created 1,000 pieces of content in just 14 days with segments and pillars, and how your brand could pull off something similar. It’s a jam-packed episode filled with content gems to grow your brand with content marketing. 🚀 As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Checkout SARAL https://www.getsaral.com/champions/marketing-examined

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

📱Follow Us On Social:

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

🔥Want Free Game?

Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.

🎥Checkout Brians Content Agency

https://www.nibble.studio

📈Growth Playboys, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you're new to content strategy or looking to refine your approach, this discussion offers valuable insights for brands of all sizes.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1