Sweat Equity

In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the content funnel, and building out a content team. Brian breaks down “healthytips“ content strategy and his juicy insights. This session is packed with everything brand content strategy, brand building, and practical tips for maximizing the impact of your content.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strategizing and coming up with viral ideas for your founder brand playbook.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Checkout: https://www.yotpo.com/

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In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content and strategy.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led to their substantial successes. Alex also explores the tactic of brands creating multiple Instagram accounts and and gives a play-by-play on Immi ramen/ramen on the street. It's a comprehensive episode packed with valuable insights on product launches and content. Dive right in!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pitch process that netted him a cool 30K followers in less than a month, introduces the "double hook" strategy, and emphasizes the crucial role of pacing and delivery in crafting killer content. Brian, on the other hand, gives us a behind-the-scenes look at the ridiculously effective content strategy of dupe.com, the finesse of Foundr's top of funnel and click funnel strategy, and the genius of Death to Stock's content marketing. Buckle up, 'cause this episode is chock-full of content strategy heavy hitters.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in revenue.

Then Brian breaks down how to build an agency. And what makes a successful agency. Why? he's built two successful agencies and his newest agency is quickly becoming one of the top TikTok shop agencies.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Developing a content strategy is incredibly difficult. But it's the core of any growth engine. It impacts your emails, SMS, ads, landing pages, copy, ugc - literally everything if you do it right.

So, in the next 48 minutes you'll learn:

• The real impact of storytelling and practical advice

• A framework to break down any content strategy

• Tools to reverse engineer viral growth

• How to use content to drive lead gen and lead capture

Grab the notepad.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, Alex and Brian discuss to frameworks to help you scale your biz.

The first is the race-car framework which will help you dissect what it takes to build an efficient growth-engine that scales your brand.

Then Brian breaks down a framework he uses to create 300+ pieces of content a month for 8-9 figure brands.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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So there's a way to find $1M business ideas you can spin up today. And Brian made it very easy by sharing three biz ideas ripe for opportunity.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and product ready for innovation. Then how to build the infrastructure to scale.

Then Brian dives deep into the enemy framework. And how you can position your brand against an enemy in the market to build a cult following and customer base.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE GAME? Or just have a question for Brian & Alex?

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WATCH THE PODCAST ON YOUTUBE:

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