Sweat Equity

In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling addiction to landing his dream role at Nike.

Jordan offers an insider look at Nike's branding strategies, collaborations with renowned athletes like Odell Beckham Jr, and breaks down the complicated world of sports marketing, NIL, and college sports.

This is a must listen for anyone looking to build a world class brand, influencer partnerships, or trying to land their dream job with brands like Nike.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

CHAPTERS:

00:00:00 - Introduction and Jordan's Obsession with Nike.

00:05:59 - Creating alignment between your brand and their representatives.

00:11:30 - Should brands ONLY focus on ROI?

00:13:07 - What are the key components of a strong brand?

00:16:21 - Using Ads to build your brand identity.

00:18:48 - The importance of community on Social Media.

00:22:42 - Could Nike ever become a social-first company?

00:27:15 - The Death of the Signature Athlete, and Why are Brands Obsessed with NY and LA?

00:34:41 - Jordan synced up OBJ and Cristiano Ronaldo at Paris Fashion Week

00:40:25 - The frail nature of an athlete's career

00:43:34 - NIL Collectives, and why Young Athletes need to know about them.

00:46:44 - How Jordan and Alex got started by bartering.

00:54:24 - The Death of the NCAA & the future of College Sports.

00:58:37 - Jordan on Johnny Manziel's Pro Day.

01:02:32 - Jordan's Playbook for Up-and-Coming Recruits

01:07:31 - Jordan's message to top high school recruits.

01:10:43 - How do you get a Job at Nike?

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.

If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.

SPONSORED BY:

Marketing Examined - Make smarter marketing moves with Alex's playbooks - in your inbox, 3 times a week. Subscribe below:

https://bit.ly/marketingexaminednewsletter

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

CHAPTERS:

00:00 - Intro & Venice Meetup in February.

02:58 - Anduril made a hype video for a drone, and it's incredible.

09:00 - Why founder-facing companies are king.

11:19 - How Taboo Companies win when paid ads aren't an option.

19:26 - The Halo Effect of Creating your own efficient content.

20:39 - The Secret Sauce behind Truff.

24:46 - The numbers behind the Sauce.

28:04 - How Truff seeds influencers.

37:01 - How to Spy on your Competitors when launching a brand.

42:39 - Alex & Brian's go-to tools for competitive analysis.

44:24 - Brian's Competitive Analysis playbook.

Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

CHAPTERS:

00:00 - Intro

02:53 - Show Rundown

05:12 - The Death of Legacy Media

10:14 - Why NOW is the time to invest in your own content.

16:31 - The Story of the Stanley Tumbler

22:38 - Peacock's playoff gamble, and why it worked so well.

27:25 - How can Peacock keep those subscribers?

35:09 - Free Game: Keep it Classic Vintage

51:41 - Shoutout our most dedicated podcast listener.

If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. They also go deep on Athletic Brewing's Dry January masterclass, and how they've positioned their brand perfectly to capitalize on the rise of mocktails and the "0-proof" movement.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

CHATPERS:

00:00 - Intro

00:48 - Interviewing former brand director for Nike Basketball, Jordan Rogers

05:08 - Show Rundown

08:38 - Athletic Brewing's alcohol-free marketing playbook.

15:18 - Athletic Brewing's "Give Dry a Try"

22:58 - The rise of the mocktails & the "0 proof" movement

25:58 - What are other "better for you" opportunities?

28:18 - Blueland & Subscription Business Secrets

30:50 - The growth opportunity in coffee alternatives

36:29 - How to get your first 10k followers on IG

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're not going to want to miss this one.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

Follow Oren on Everything:

Instagram: www.instagram.com/orenmeetsworld

TikTok: www.tiktok.com/@orenmeetsworld

Website: https://orenjohn.com/

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spit some Free Game for a fan of the pod Jake, and his brand DateNightKitchen. They go in depth on how they'd turn his growing audience into into an 8-figure brand, and what other up-and-coming influencers can do to leverage their platforms. You're not going to want to miss this one.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

CHAPTERS

00:00 - Intro

05:44 - Did Rockstar manufacture the GTA 6 Leak?

25:04 - Red Lobster's Free Shrimp Fiasco & Deals that are TOO good.

41:19 - OLIPOP's $200m Influencer Marketing Playbook

54:55 - Moonshot Marketing, and why you should consider doing it

Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, and how to pull off the perfect Black Friday for any ecommerce brand.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral content, never before shared info on his background and the boys brainstorm how they'd start a brand from scratch.

--------------------

Follow Oren on Everything:

Instagram: www.instagram.com/orenmeetsworld

TikTok: www.tiktok.com/@orenmeetsworld

Website: https://orenjohn.com/

--------------------

The Links You're Looking For

ImportYeti: www.importyeti.com

Pietra: www.pietrastudio.com

US Patent & Trademark Search: https://tmsearch.uspto.gov/search/search-information

--------------------

MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

--------------------

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

--

Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.

Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.

--

MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

--

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

--

Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1