Sweat Equity

Alex and Brian sit down with Rob Oliver, a serial entrepreneur who sold his last brand, Genius Supplements, for $30 million. Rob talks about where to spot new opportunities, how he's building brands going into the future and dishes on the mental ups and downs of building a business.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Alex and Brian show you how to blow up using TikTok Shop and share brands on track to do over $50M in revenue. Then they break down RAD Global's unique and successful launch with famous Crossfit athlete - Danielle Brandon. While uncovering what make it unique, successful, and one of one.

Lastly, they break down Magic Mind's 8-figure funnel. And how they use psychology to convert traffic into customers.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

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WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

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NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

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Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

You have a vision for a million-dollar brand but then reality sets in...

You don't know where to start. How to build a brand book. Or set up a website. How to differentiate yourself in the market. What to create content about. How to get your first 1000 customers.

Well, take a breather...

Because Oren John came on the episode and I grilled him for 40 minutes. And asked him about everything you need to build a 7-figure brand from scratch. And he laid it out in 3 phases for you to steal and go build.

I'm also going to turn this into a visual playbook you can use and steal - if you want it then you can get it here when it goes live: www.marketingexamined.com/subscribe

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

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Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Ever wondered how the conquers of the past took over the world? People like Napolean, Genghis Khan, Steve Jobs...or modern-day greats like Michael Jordan or Arnold Schwarzenegger.

And wonder what the difference between you and them is? Or how they became who they became?

And if you think hard work is the sole answer - it's not.

In this episode, Ben Wilson takes his 10,000+ hours of studying the greats for his podcast How To Take Over The World and distills it into this 45 min episode.

Plus, you'll learn how to build a 7-figure podcast in 2024. From ideation to growth. Everything is covered.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE GAME? Basically - want us to talk about how we'd grow your business on the pod?

Drop a 5-star review. Send us the screenshot. And send us proof and your brand to [email protected] and we'll feature it on the show.

Much love,

Alex & Brian

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WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Alex and Brian sit down with Lukas Pakter to give him a full free game episode on how to optimize every part of his DTC clothing brand, SquidHaus. They discuss SEO, landing page optimization, and the power of improving your conversion rate.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Follow Lukas on Everything:

IG: https://www.instagram.com/lukaspakter

YouTube:  @SquidTalkPodcast 

TikTok: https://www.tiktok.com/@squidpakter

SquidHaus: www.squidhaus.com

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WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

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WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

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Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

As promised, this week we're diving deep into Brian Blum's entrepreneurial adventures. From his first entrepreneurship class, to launching his first product (you'll never guess what it was), to working for the San Antonio Spurs, to getting an investment from Mark Cuban and Barbara Corcoran after a successful pitch on Shark Tank - Brian explains how his passion for sports turned into a hunger for business, and the lessons he's learned throughout all his successes (and failures). From building your first sales funnel, to acquiring VC investments, there's a ton to learn in this one. Thanks for listening, and don't forget to rate and subscribe if you enjoyed.

💰 SWEAT EQUITY HAT GIVEAWAY:

We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.

To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to [email protected]. Winners will be announced soon, so stay tuned.

(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)

Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

CHAPTERS:

00:00 - Intro

01:29 - From College Basketball to the San Antonio Spurs media team.

10:11 - Brian's first business: Teeth whitening chewing gum.

12:09 When and how to pivot your startup.

15:32 - Brian's takeaways from his first startup.

16:47 - The importance of unit economics and customer acquisition costs.

18:30 - Brian's time as CMO of Grind.

23:37 - Brian's company went on Shark Tank, and CLOSED.

25:13 - The results of being featured on Shark Tank.

28:01 - Some of Brian's biggest takeaways at Grind.

31:12 - The secret to raising VC money.

33:24 - Transitioning from Founder to Employee - Pros and Cons.

38:33 - Pivoting back to Agency life at Rctfy.

46:48 - Organic Content Masterclass with Brian

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his long career in the world of content and marketing. Alex shares his successes (and failures) as an entrepreneur over the past decade, including growing The Hustle & My First Million, becoming CMO at The Kollective, and much more. Alex discusses his initial forays into content creation and social media management for (essentially) every bar in Austin, to navigating the world of agency life and the transition to his current business, Marketing Examined. Stay tuned, because Brian is up next.

💰 SWEAT EQUITY HAT GIVEAWAY:

We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.

To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to [email protected]. Winners will be announced soon, so stay tuned.

(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)

Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

CHAPTERS:

00:00:00 - Intro & Sweat Equity Merch Giveaway

00:04:50 - From College Athlete to Agency Owner.

00:09:32 - Alex's First Agency: SocialFirst.

00:16:47 - The Hustle, and My First Million.

00:21:52 - 50 threads in 50 days on Twitter.

00:27:30 - Becoming CMO of Kollective.

00:32:27 - The Origins of Marketing Examined

00:37:50 - Should you start a newsletter in 2024?

00:45:36 - Free Game - How we'd grow YOUR brand. Luxee.

Alex and Brian sit down with Kane Kallaway to discuss the secrets to his success after just 1 year of full-time content creation (and why he doesn't care about going viral anymore). They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the pros and cons of building in public and sharing your secret sauce. If you're thinking of starting to create content for yourself or your brand, you can't afford to miss this episode.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

💰 SUBSCRIBE TO SWEAT EQUITY ON APPLE, SPOTIFY, OR WHEREVER YOU GET YOUR PODCASTS:

https://link.chtbl.com/sweat-equity

Follow Kane on Everything:

Newsletter: https://espressoletter.com/

IG: https://instagram.com/kanekallaway/

YouTube:  @kallaway 

TikTok: https://www.tiktok.com/@kanekallaway

wknds Podcast:  @wkndstv 

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🔥 WANT FREE GAME?

Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.

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📈 GROWTH PLAYBOOKS, STRAIGHT TO YOUR INBOX:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

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Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

CHAPTERS:

00:00 - Intro & Kane's Creator Journey

06:21 - "The Artist Gap". The challenges of learning how to make content.

08:33 - Are side hustles possible? The importance of going all-in.

15:01 - Kane's content creation process, explained.

17:07 - Should you give away your business' biggest secrets?

23:23 - Top of funnel vs bottom of funnel content. Which is more important?

29:57 - When Ben Shapiro STOLE Kane's content.

35:05 - Kane got an Apple Vision Pro.

36:10 - How important is Quality in being a successful creator?

38:34 - What is the most important aspect of high quality content?

40:05 - Kane's storytelling structure.

41:34 - How to write a good hook.

45:29 - Coming up with a fresh take about something that's huge.

47:11 - Is Kane going to go all-in on YouTube?

49:52 - Identity Dissonance & Drifting from the goal

53:02 - How do you keep your focus when working on so many things?

JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation that nobody thinks about. Sustainability, scalability, the importance of authenticity in content and creator partnerships, and how to find your winning content playbook. If you're interested in creating content, or are a content creator looking to partner with brands, this episode is for you.

Follow JT on everything:

TikTok: www.tiktok.com/@jtbarnett

IG: www.instagram.com/jtbarnett/

YouTube: https://www.youtube.com/@jtbarnett.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

SPONSORED BY:

Marketing Examined - Make smarter marketing moves with Alex's playbooks, in your inbox, 3 times a week. Subscribe below:

http://bit.ly/marketingexaminedsub

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WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

CHAPTERS:

00:00:00 - Introduction

00:02:08 - The Origins of Nice Kicks

00:05:09 - Going from online to opening a physical location.

00:09:24 - Deciding to close the Nice Kicks retail store.

00:10:46 - From web-first to social first: Inside Nice Kicks' revenue.

00:16:43 - The Death of the Signature Shoe.

00:22:59 - Namesake Marketing has completely changed.

00:27:16 - What do brands need to do to succeed in the shoe business in 2024.

00:31:54 - How are the biggest shoes being disrupted?

00:34:53 - Matt's Thoughts on the Tom Brady & NoBull Merger

00:38:53 - How Media companies can survive in the attention economy.

00:42:01 - The biggest brands to watch in shoes in 2024.

00:45:54 - The history of Sneaker Drops.

00:49:53 - Are good ads dead? How advertising has changed since the Jordan Era.

00:54:27 - Huge viral potential with Out-of-Home Ads

00:58:28 - Will High Rocks take over Crossfit?