Systemise and Scale with Gary Das

In this episode, host Gary discusses how he generated 5 million pounds in sales in just under seven years with no ad spend.

He shares his experiences and strategies for increasing sales and maximising profit in business, so listeners can learn how to earn more, work less and live their dream lifestyle. Gary began his business in 2006 as a self-employed mortgage broker, but was hit by the credit crunch in 2008 and had to diversify his business to include life insurance, critical illness and income protection.

He started buying leads from third party providers in 2009, but built his business through tracking the results of his efforts and building a strong team. Despite his success, Gary shares that he eventually grew to dislike the business as it kept him trapped and shares how he overcame this. He also shares five key stages to increasing sales and maximising profit in your business.

What Is Covered In Today's Episode Of The PRO Podcast:

• How Gary generated 5 million pounds in sales in just under seven years with no ad spend
• Why Gary had to diversify his business
• What Gary did to leverage social media
• How Gary identified his niche
• Why having a niche makes marketing much easier

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode Gary discusses the challenges and issues with running Google ads for advisers.

If you're looking to generate leads and increase sales you may have looked into running adverts. Gary explains the high costs associated with running Google ads, the added cost of using an agency to run the ads for you and the long wait for a return on investment.

Only 3% of the market is ready to buy at any given time, which means that competition is high and the cost per lead is also high. You need to cash flow yourself for several months before seeing a return on investment.

Gary tells you the many variables that need to be taken into account when running Google ads, including the hook, context, video, image, landing page, and audience targeting.

What Is Covered In Today's Episode Of The PRO Podcast:

• The challenges and issues with running Google ads
• How ad fatigue and competition impact cost per lead
• What should be taken into account when running Google ads

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode Gary discusses the impact of AI on lead generation.

Gary talks about the five key benefits to using AI in your business and how it has absolutely changed the lead generation content marketing game forever.

AI is simplifying the lead generation and content marketing process by making it more accessible to people. In a world where there's more people producing content, it's vital that your content hits the right notes for your ideal prospect. Everything still revolves around who is your target market and what problem are you solving for them.

What Is Covered In Today's Episode Of The PRO Podcast:

• How AI has changed lead generation content marketing
• How to use AI to create content
• What to do to get leads that are your ideal clients
• Why all content you create be focused on who is your target market

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode Gary discusses 3 Tips To Get More Clients.

Gary predicts a dip in property sales in the coming months and years, which will lead to a number of new advisors leaving the industry. However, this creates an opportunity for existing advisors to attract new clients by consistently showing up on social media, networking events, and other platforms.

Gary advises building an audience and gaining attention, and then turning that audience into leads or prospects by collecting their data through means such as eBooks, scorecards, online webinars, and LinkedIn events.

In order to hit the ground running and continue growing your business, it's important to focus on what you can control and be proactive in finding new leads and diversifying your income streams.

What Is Covered In Today's Episode Of The PRO Podcast:

• Why you need to focus on marketing to survive hard economic climates
• The importance of re-marketing
• How to be proactive and visible to grow your business
• How to turn your audience into leads

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode Gary talks to Alfie Best, chairman of Wyldecrest Parks mobile home park company.

They discuss the idea that success is not a destination but rather a journey. They delve into topics such as the pros and cons of mobile home living, predictions for the property market in 2023, and the fear that many people have when it comes to discussing wealth.

Alfie offers advice to listeners about the benefits of investing money rather than owning a home and highlights opportunities for entrepreneurs. He shares what he looks for when building a team, how to achieve your vision of success and the power of social media.

What Is Covered In Today's Episode Of The PRO Podcast:

• Where Alfie thinks the property market is going
• Why people are scared to talk about wealth
• How to build a team that will help build your vision
• The power of social media in the digital age
• The big opportunity for self-employed people

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode Gary discusses that work-life balance is not a myth, even with four kids.

Gary talks about the importance of work-life balance, especially when faced with challenges like the arrival of a new child. He stresses the importance of delegating low-value tasks and compartmentalising work to focus on specific tasks at specific times.

Gary also discusses the importance of setting priorities, being organised, and maintaining a routine to manage work and personal responsibilities effectively. He also shares his experience with balancing work and life after the unexpected arrival of his fourth child, including the challenges and sacrifices they faced in the short term.

Work-life balance is crucial for managing all aspects of life, and it's important to find strategies that work for you to achieve it.

What Is Covered In Today's Episode Of The PRO Podcast:

• Why delegating low-value tasks can help free up time for more important tasks
• How focusing on one task at a time can improve productivity and focus
• Why prioritising tasks based on importance helps make the most of your time
• How maintaining a routine helps manage responsibilities effectively

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode Gary talks to Toni Gargan, an investor, entrepreneur, and 2x public speaking world record holder.

Toni discusses her entrepreneurial journey, from property investment to raising millions of pounds in JV finance to purchase her multi-million pound property portfolio, and her experiences as a public speaking world record holder.

She also talks about the importance of personal development education, mindset and networking when building a business.

What Is Covered In Today's Episode Of The PRO Podcast:

• How Toni got started in business and property
• What made Toni shift her mindset to property investing
• Why Toni is a fan of leveraged debt
• How to get into property in the next 12 months

https://www.facebook.com/gargan.Toni

https://www.instagram,com/tonigargan

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In this episode Gary discusses how to be successful in a recession.

Most people feel Christmas time and New Years are times to slow down and relax. Gary believes now is the time to continue your hard work and not slow down so that you can start the year off strong. Working hard when times are tough and everyone is slowing down will make you recession proof.

What Is Covered In Today's Episode Of The PRO Podcast:

• What to do to start the new year off strong
• Why it is important to still contact clients around the holiday period
• How to become recession proof

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode, Gary discusses how regulatory bodies have a direct impact on how you are actually required to run your business and account for that company structure to the relevant authorities. What a lot of financial professionals rely on is the fact that networks will generate additional business, but in a lot of instances those entities simply fulfil the compliance aspect required by the authorities. This is not going to generate leads, increase sales and maximise profit.

Whether you are a DA (Directly Authorised) or an RI (Registered Individual) you need to be aware of the implications of these registrations. For example, a lot of people might like the concept of being DA but the rules, regulations and red tape is significant, and personal liability is a very real consideration for Principles.

What Is Covered In Today's Episode Of The PRO Podcast:

• DA vs RI responsibilities
• Why being part of a network does not guarantee business growth
• The importance of focusing on the true revenue as an advisor, not just topline turnover

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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In this episode, Gary discusses how to beat burnout. Gary does not believe in the idea of burnout. He believes that there are a number of factors that add up to create what is known as burnout. Mental, emotional and physical exhaustion from doing tasks and activities you don't enjoy in your business will lead to anxiety and stress.

Burnout is rooted in anxiety and living in a stressed reactive state, which leads you to make poor decisions, not operate at your best and procrastinate. Gary spent 10 years pushing against things in his business rather than working smartly and doing things that are most suited to his skillset. If you are doing work that you love and enjoy, burnout will not be something you experience.

What Is Covered In Today's Episode Of The PRO Podcast:

• What leads to burnout
• How to overcome Burnout
• The power of having routines
• Why you need to take time to properly rest
• How to stop procrastination

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

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