Systems Saved Me®

Are you looking to double your email list without relying on social media? Jenn Green takes the reins this week, sharing her insights on effective email marketing strategies. She emphasizes the importance of focusing on email over social media, highlighting data that demonstrates how email marketing yields significantly higher engagement and conversion rates. Jenn explains her approach to creating mini, medium, and large lead magnets to attract quality subscribers at different stages of their buyer journey. By promoting your lead magnets as vigorously as your main offerings, you can significantly grow your list and ultimately increase your revenue. Tune in for actionable tips and strategies that can transform your email marketing efforts.

More About Jenn Green:

Meet Jenn Green, certified funnel pro, copywriter, and your soon-to-be list-building bestie. She helps service-based businesses double their revenue with emails because when women make more money they change the freaking world. She's helped business owners break through income plateaus, even crush $100K+ launches, and fall in love with email marketing (yes, it’s possible!).

Jenn's Website

Jenn's Freebies

Jenn's Facebook

Jenn's Instagram

Jenn's LinkedIn

Jenn's Threads

Jenn's YouTube

Timestamps:

00:12 - Growing Your Email List

02:01 - The Power of Email Marketing vs Social Media

10:46 - The Three Stages of Email Marketing

12:35 - Strategies for Effective Lead Magnets

22:01 - The Importance of Lead Magnets in Email Marketing

In this episode of the System Saving Podcast, I had the pleasure of welcoming back Emily Williams from Creatives Catalyst. We dove into the concept of uncovering hidden revenue in your business—specifically, how you can find up to $100,000 without needing to chase new leads or clients.Emily shared her "chase the breadcrumbs" methodology, which emphasizes auditing your current client value as the first step. She provided a compelling case study of a client who discovered an additional $60,000 in revenue simply by reassessing her pricing structure and letting go of underpaying clients.

More about Emylee Williams:

Emylee Williams is the founder of Creative's Catalyst and your resident "lazy" business strategist in Kansas City. After co-founding and scaling a multi-million dollar agency to serve 30,000+ students globally, she now helps 6-figure agency founders package their expertise into high-value advisory offers. Translation? She shows you how to make more money without working more hours.

Creatives Catalyst Website

Emylee's Hidden $100k Freebie Link

Facebook

Instagram

LinkedIn

YouTube

Threads

Timestamps:

00:00:00 - Introduction to Hidden Revenue

00:01:05 - Chase the Breadcrumbs Methodology

00:02:24 - Understanding Your Current Revenue

00:03:07 - Common Misconceptions About Scaling

00:04:21 - Step 1: Audit Current Client Value

00:06:06 - Case Study: $60K in Revenue

00:07:23 - Step 2: Leverage Existing Relationships

00:08:28 - Value Add Check-In Conversations

00:09:41 - Strategic Partnership Exploration

00:11:07 - Direct Referral Requests

00:13:34 - Key Elements for Successful Conversations

00:15:41 - Tracking and Accountability

00:16:55 - Step 3: Optimize Current Operations

00:18:29 - Action Steps for Finding Hidden Revenue

00:19:21 - Advanced Strategies for Revenue Growth

00:24:49 - Choosing Your Path Forward

00:25:10 - Conclusion and Call to Action

In this episode of the Systems Saved Me® podcast, I had the pleasure of handing the mic over to Emylee Williams, the founder of Creatives Catalyst. Emily dives deep into the concept of transforming your service-based business into a high-ticket advisory offer, emphasizing that scaling doesn't necessarily mean taking on more clients or deliverables. Instead, she shares her journey of going from zero clients to booking out her calendar and achieving 20K months by repositioning her expertise.

More about Emylee Williams:

Emylee Williams is the founder of Creative's Catalyst and your resident "lazy" business strategist in Kansas City. After co-founding and scaling a multi-million dollar agency to serve 30,000+ students globally, she now helps 6-figure agency founders package their expertise into high-value advisory offers. Translation? She shows you how to make more money without working more hours.

Creatives Catalyst Website

Emylee's Clarity Call Link

Facebook

Instagram

LinkedIn

YouTube

Threads

Timestamps:

00:00:00 - Introduction to High-Ticket Advisory Work

00:01:03 - Transforming Your Service Business

00:02:50 - The Importance of a Gentle Pivot

00:04:38 - Common Struggles of Service-Based Business Owners

00:07:06 - Finding Opportunities for Growth

00:08:10 - Developing a 'Lazy Business' Model

00:08:31 - Step 1: Productizing Your Delivery

00:10:07 - Auditing Your Current Service Delivery

00:12:24 - Creating Standardized Processes

00:14:19 - Step 2: Packaging Up Your Strategy

00:15:51 - Separating Strategy from Implementation

00:19:14 - Step 3: Positioning Your Expertise

00:20:27 - Pricing for Impact, Not Time

00:22:00 - Case Study: Transitioning to Advisory Work

00:24:06 - Conclusion and Call to Action

00:25:40 - Closing Remarks and Next Episode Teaser

In this episode of the System Saved Me® Podcast, I share my vision for the next 6 months and provide an update on my life and business. I share about my new initiative called "Borrow My Podcast," where smart business owners from my community will have the opportunity to host a 2-episode miniseries, sharing their unique systems and insights. This shift allows me to focus on connecting with my community while reducing the pressure of creating solo content every week.

I also reflect on some personal challenges, including the recent loss of my last two grandparents, which has brought grief to the forefront of my life. As I navigate this difficult time, I'm entering what I call "stealth mode," focusing on backend work and leveraging ads for lead generation while prioritizing my health and well-being.

Additionally, I share my newfound ability to create micro-tools using AI coding tools, which has been an exciting revelation amidst personal struggles. I'm also thrilled to announce that I'll be speaking at seven events this year, a significant increase from previous years, and I discuss the importance of sharing my unique experiences rather than just how-to content.

MENTIONS:

Borrow My Podcast

Shannon McKinstrie

In this episode of the System Saved Me Podcast, I had the pleasure of speaking with Tania Bhattacharrya, an expert in leveraging LinkedIn for social impact leaders. We also explored Tania's innovative "Sprint" format, a four-week program designed to help participants batch six months' worth of thought leadership content efficiently. Tania explained how she transitioned from VIP days and group coaching programs to this more dynamic and manageable format, which caters to those who are self-motivated and looking for a quick yet impactful transformation.

TIMESTAMP

00:00:00 - Welcome to the System Saved Me Podcast

00:01:35 - Tania's Work with Social Impact Leaders

00:02:33 - The Importance of LinkedIn

00:03:31 - The Lazy Approach to LinkedIn

00:05:42 - The Value of Deep Thought on LinkedIn

00:06:35 - The Sprint Format Explained

00:07:05 - Why Choose a Sprint?

00:09:43 - The Structure of the Sprint

00:10:33 - Identifying the Right Candidates for a Sprint

00:12:54 - Coaching and Support in a Sprint

00:15:09 - Best Practices for Running a Sprint

00:18:24 - Selling the Sprint

00:24:57 - Connecting with Tania

LINKS

Systems Saved Me® Instagram

Tania's Website

Tania's LinkedIn

In this episode of the System Saved Me Podcast, I am joined by the amazing Bai-Leigh Chapman from Valley Virtual Operations to discuss a crucial yet often overlooked aspect of business: follow-up. Many business owners struggle with follow-up due to fears of being pushy or simply being overwhelmed with their workload. Bai-Leigh shares her insights on why follow-up is essential for maintaining connections with potential clients and converting leads into sales.

TIMESTAMP

00:00:00 - Introduction to the System Saved Me Podcast

00:00:21 - Meet Bai-Leigh: Expert in Follow-Up Systems

00:02:49 - Why Follow-Up is Often Overlooked

00:03:22 - Busy Lives and People-Pleasing Tendencies

00:05:08 - The Value of Follow-Up

00:06:45 - The First Type of Follow-Up: Check-Ins

00:09:08 - The Second Type of Follow-Up: Personalized Messages

00:13:01 - The Third Type of Follow-Up: Addressing Objections

00:18:41 - Key Takeaways and Tools for Effective Follow-Up

LINKS

Systems Saved Me® Instagram

Bai-Leigh's Instagram

Bai-Leigh's Website

In this episode of the Systems Saved Me podcast, I had the pleasure of chatting with Colie James, a systems strategist who is passionate about helping business owners save time through automation. We dove into a topic that many of us struggle with: writing emails. Colie shared her insights on three essential emails that can be automated to streamline communication and enhance client experience.

TIMESTAMP

00:00:00 - Introduction to the Podcast and Guest

00:01:19 - Meet Colie James

00:02:30 - Automated Lead Response Email

00:06:01 - Booking Confirmation Email

00:08:04 - Automated Payment Reminder Email

00:08:49 - Thank You Emails for Client Actions

00:10:03 - The Importance of Clarity in Communication

00:12:58 - Using Buttons for Call to Action

00:15:01 - Email Deliverability and Professionalism

00:17:21 - Positive Reactions to Automated Emails

LINKS

Systems Saved Me® Instagram

Colie's Love Your Leads Audio Training

Colie's Website

Colie's Instagram

In this episode of the System Saved Me Podcast, I had the pleasure of speaking with Kristina Azarenko, an SEO expert turned course creation coach. Kristina shared her inspiring journey from working full-time in the SEO industry to launching her own online course business, where she teaches technical SEO skills. With over 12 years of experience, she has successfully scaled her business and generated over $500,000 in online course sales.

TIMESTAMP

00:00:00 - Welcome to the System Save Me Podcast

00:01:03 - Meet Kristina Azarenko: SEO Hero and Course Coach

00:02:18 - Kristina's Journey: From Services to Courses

00:03:22 - The Transition: Quitting the Job and Starting a Business

00:05:10 - Finding the Right Niche: From General to Technical SEO

00:07:34 - The Importance of Starting Before You Have All the Answers

00:09:09 - Step 1: Get Clear on Your Course Topic

00:11:50 - Step 2: Identify Your Target Audience

00:15:05 - Step 3: Develop Your Framework

00:19:01 - Step 4: Pre-Launch Strategies

00:22:33 - Step 5: The Launch Process

00:25:28 - Step 6: Evergreening Your Course

00:27:40 - Final Thoughts and Where to Connect with Kristina

LINKS

Systems Saved Me® Instagram

Kristina's Website

Kristina's Instagram

In this episode of the System Saved Me Podcast, I had the pleasure of speaking with Simi Awokoya, a career and personal brand coach who specializes in helping women in corporate and entrepreneurship leverage LinkedIn to build their personal brands and attract income-generating opportunities.

TIMESTAMP

00:00:00 - Introduction to the System Saved Me Podcast

00:01:23 - Meet Simi: Career and Personal Brand Coach

00:01:46 - Why Choose LinkedIn?

00:05:19 - Diverse Niches on LinkedIn

00:06:41 - Using AI for LinkedIn Content

00:07:18 - Three Types of Content for LinkedIn

00:08:32 - Visibility Content Explained

00:09:44 - Lead Attraction Content

00:10:26 - Income Generating Content

00:11:17 - Measuring Content Success

00:12:57 - Content Posting Strategy

00:15:01 - Commenting Strategy on LinkedIn

00:17:05 - Optimizing Your LinkedIn Profile

00:18:03 - Understanding Your LinkedIn Profile as a Sales Page

00:19:32 - Creator Mode on LinkedIn

00:20:55 - Where to Find Simi

LINKS

Systems Saved Me™ Instagram

Simi's LinkedIn

Simi's Website

Well Paid & Fulfilled Email Series

In this episode of the System Saved Me podcast, I had the pleasure of speaking with Deya Aliaga, the founder of Digital Business Manager Bootcamp. We delved into the crucial topic of hiring a digital business manager (DBM) and how this role can significantly impact the efficiency and growth of a business.

TIMESTAMP

00:00:00 - Welcome to the System Save Me Podcast

00:02:30 - Defining a Digital Business Manager

00:04:10 - When to Hire a Digital Business Manager

00:05:50 - The Importance of Delegation

00:06:50 - Deya's Journey in the Online Space

00:10:00 - Key Signs You Need a Digital Business Manager

00:11:30 - Sign 1: Team Management Overload

00:12:00 - Sign 2: Ideas Without Action

00:12:50 - Sign 3: Chaos in Scaling

00:13:40 - Sign 4: Day-to-Day Operations Overwhelm

00:14:30 - Sign 5: SOPs Living in Your Head

00:15:50 - Sign 6: Lack of Enjoyment in Work

00:19:00 - Hiring Without Complete SOPs

00:20:30 - Time Management and Team Communication

00:22:00 - Mental Side of Being a CEO

00:24:00 - Bridging the Gap with Team Members

00:25:30 - How to Connect with Deya and Hire a DBM

00:26:50 - Closing Remarks and Thank You

LINKS

Systems Saved Me™ Instagram

Digital Business Manager Bootcamp - Hire a DBM

Deya's Instagram