When you think of the restaurant The Cheesecake Factory, what's the first thing that comes to mind? Probably the menu, right? Or how about Doubletree Hotels? The chocolate chip cookie? These are examples of what Jay Baer calls "Talk Triggers", and they are essential in creating effective word of mouth marketing about your product or service.

Whether you are a solopreneur, a freelancer, or run a large company or department, understanding how word of mouth marketing is critical if you want to spread your ideas.

On this episode, Jay talks with Todd Henry about his new book Talk Triggers, and how to build mechanisms into your product and service to make them spread like wildfire.

Additional Resources: 

* Here's Jay's previous appearance on the podcast about how to embrace criticism and "hug your haters".

* You can get all of the supplemental materials (discussion guide, etc.) for Jay's book here.

* Looking to center in on your own talk triggers? Maybe you should begin by identifying your productive passion.

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The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.