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Tariff fears are shaking things up for Amazon sellers, but panic decisions rarely pay off. Before pulling back or pivoting, sellers should rethink their timing and strategy. Steven Pope shares how to stay steady when others rush to react.

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Timestamps
00:00 – Tariff Jitters Hit Amazon Sellers
00:10 – Agency Slowdown: No Contracts in 10 Days
00:22 – Why Brands Are Putting Sales on Pause
00:39 – Why You Should HODL Your Amazon Business
01:04 – Never Run Out of Stock: The First Rule
01:22 – Reduce SKUs to Handle Supply Stress
01:41 – U.S. Manufacturing Isn’t the Answer Yet
02:10 – The Problem With Sourcing from Vietnam
02:25 – Tariffs Could Be Gone Tomorrow... Or Not
02:37 – Expect 2–3 Years of Trade Pain
03:12 – Tariffs Impact All Businesses, Not Just Amazon
03:50 – Staying in the Same Sector Pays Off
04:17 – How to Minimize Risk in Orders
04:38 – Negotiate With Chinese Manufacturers
05:11 – Why China Isn’t Backing Down

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