What does it take to be “authentic” when it comes to marketing?

A fundamental requirement of marketing is authenticity, as consumers expect it. They demand you to communicate your brand’s message consistently, tell an honest story and provide relatable information that will capture customer attention. 

Daniel Murphy, SVP of Marketing and angel investor at Liquid Death, discusses the uber-effective marketing strategy that is making Liquid Death the darling and “it brand” in the CPG space right now. With plans for global domination, the canned-water company takes pride in authentic brand-building and keeping its consumers interested. 

In this episode, Darius and Daniel talk about marketing strategies, advertising, and the benefits of leveraging social media in building an audience. They also talk about cancel culture and the best ways to handle negative feedback, among other interesting topics.

Topics include:

Connect with Daniel:

Website: https://liquiddeath.com/ 

Instagram: https://www.instagram.com/liquiddeath/?hl=en 

LinkedIn: https://www.linkedin.com/in/danqmurphy/

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine 

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

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