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Amazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results.

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Timestamps
00:00 - What Amazon PPC Relevancy Means
00:50 - Why Broad Keywords Send Bad Traffic
01:42 - Bad Traffic vs Bad Amazon Offer
02:19 - When to Add Negative Keywords
02:55 - How to Check Competitor Sales Velocity
03:34 - How Price and Ad Spend Affect Relevance

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