Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.

What You’ll Learn:

• How to leverage content and podcasting like a pro
• Why "selling sessions" is outdated (and what to do instead)
• What PTs can learn from influencers, MRI clinics, and barbershops
• How to avoid the insurance trap and build premium offerings

Guest Links:

• Tony Maritato: https://www.youtube.com/c/MedicareBilling
• Dave Kittle: https://www.youtube.com/@thedavekittleshow/featured

Sponsor Mentions:

• Pre-Roll: Brooks IHL — https://www.brooksihl.org
• Mid-Roll: Empower EMR — https://www.empoweremr.com
• Pre-Parting Shot: US Physical Therapy — https://www.usph.com

PSA Feature:

• Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support

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