Most PT marketing fails because it chases moments instead of relationships.

In this episode, Jimmy McKay breaks down:

• Why conference booths don’t create trust
• How familiarity actually drives hiring and patient decisions
• Why copying trends kills credibility
• The difference between storytelling and telling stories
• Why frequency beats perfection every time

If you’re a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.

Sponsors

• SaRA Health
• EMPOWER EMR
• U.S. Physical Therapy