Many real estate agents have finally started dipping their toes into AI. But if you’re only using it to write listing descriptions and emails to clients, you’re just scratching the surface. 

That’s so 2023!

From role-playing scripts and dialogues to crafting the perfect presentations, there are countless ways we could be leveraging ChatGPT to enhance our skills. 

We can even use AI for personal development by tapping into its ability to learn from our behavior and preferences! 

AI might feel overwhelming or like it’s just another shiny object distracting us from our businesses. 

But the truth is, we need to dive deeper and integrate these tools into our workflows to stay competitive.

What are some unique ways we could be using ChatGPT and other tools? How do we explain recent legal developments in the industry to consumers?

In this episode, we’re joined by Speaker, Trainer, Coach, and REALTOR®, Sam Powell. 

She shares how we can level up our AI skills and why that’s essential to being part of the top 13%.

Guest Bio

Sam Powell is a National and Virtual Speaker, Trainer, Coach, and REALTOR® since 2002. She is passionate about making the industry better, through education with consumers, peer-to-peer sharing, and her work as the secretary on the board of the Women’s Council of REALTORS®, Chicago Chapter. Sam is committed to mentoring, training, and coaching REALTORS® nationwide, with a focus on technology and creating efficiencies. Follow @askforsam on Instagram.

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Between legal battles, market slowdowns, tech disruptions, industry shakeups, and shifts in public perception, real estate agents are facing one of the most uncertain times in real estate history.

Many are asking the same questions:

• What’s really changing?
• Will I still be relevant in 5 years?
• How can I protect my business and elevate the profession?
• And where does the association fit into all of this?

In this special bonus episode, recorded live at the Arizona Association of REALTORS Leadership Conference, 4 powerhouse voices from across our state (and beyond) shared raw, timely, and hopeful insight on what it’s going to take to lead the industry forward.

You’ll hear how agents, association leaders, and advocates are stepping up — and how you can too. 

Howard Epstein – Arizona Housing Fund

• How a $25 closing donation is solving real housing problems 

• Why agents and title companies are the key to ending Arizona’s housing crisis

Becca Linnig – AAR Legislative Chair

• Why REALTORS® must reclaim the narrative and speak up for the profession

• The advocacy work happening behind the scenes to protect your ability to do business

Colin Mullane – NAR Presidential Candidate

• What the top 13% are doing to thrive through disruption

• Why agents must be prepared — not just reactive — in today’s changing landscape

Josh “Crisco Kidd” Carmona – NAHREP Phoenix President

• Why community, leadership, and representation matter more than ever

• How newer agents can stand out and lead with purpose

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In real estate, everyone’s chasing high volume—more deals, more leads, more dollars. But the harder we push for it, the more it seems to slip through our fingers. Funny enough, the top 13%? They’re not obsessed with the numbers—and that actually works in their favor.

Here’s the truth: When we get too wrapped up in transaction counts and dollar signs, we lose sight of what really matters. That kind of pressure doesn’t just hurt our performance—it burns us out. The more emotionally tied we are to every deal, the more chaotic things get.

Success comes from stepping back. It’s about taking care of ourselves, focusing on genuine relationships, and not letting real estate consume our every thought. Quality transactions beat quantity every time—and that’s what creates long-term, sustainable success.

So what do most agents get wrong about mindset? Why does taking a step back actually move us forward in real estate? 

In this episode, we’re joined by seasoned broker Rich La Rue, who shares the habits and mindset shifts that can lead to more success—without the obsession.

Guest Bio

Rich La Rue is a seasoned real estate broker with over 35 years of experience across Arizona and California. He is recognized for his ability to engage and connect with diverse audiences across the real estate landscape. Known for his impactful public speaking and ability to convey complex information clearly, Rich is also experienced in video production and podcast hosting, reaching audiences of all sizes with ease. Rich brings a rare combination of financial acumen, marketing expertise, and practical real estate knowledge. His journey spans hands-on roles as a real estate agent, support roles with a franchisor, franchise sales, broker-owner, and currently, Designated Broker for a Top 10 national brokerage. This varied background gives him a unique and comprehensive perspective on the industry.

https://www.linkedin.com/in/rich-la-rue-70a9437/

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Prior to his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals and others. With over 25+ years of executive leadership experience, he now coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

The troubling statistic that 75% of new agents are out of the business in 12 months doesn’t end there. By year 5, half of that remaining 75% is also gone. Why do so many agents (even talented, hardworking ones) fail to have staying power in this industry? 

The goal of this industry shouldn’t just be to hold onto the people who survive. We should also aim to increase their number so that perhaps the 13% can be the 20% and even higher. 

The biggest biggest reason many agents fail to stay in this business isn’t a lack of leads or even a lack of leadership. It comes down to the lack of an ownership and entrepreneurship mindset. If you’re not running it like a true business, you’ll never experience any lasting success. 

How can team leaders recruit and deliver on the reasons people exit the industry? How do we build a strong operating system that supports the growth of our businesses? 

In this episode, we’re joined by host of Real Estate Team OS and Marketing Strategist at Follow Up Boss, Ethan Beute. Ethan shares why agents fail, how to prevent it, and what the best team leaders do differently. 

Guest Bio

Ethan Beute is a Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business, and the host of Real Estate Team OS. With over a dozen years of experience in the real estate industry, Ethan currently serves as a Marketing Strategist at Follow Up Boss. Previously, he was the Chief Evangelist at BombBomb and the Director of Marketing for several local TV stations.

Ethan's expertise spans communication, psychology, and marketing, with degrees from the University of Michigan and the University of Colorado Colorado Springs (UCCS). As a messaging specialist and branding enthusiast, he is an educator, content writer, producer, and editor. Ethan has delivered engaging talks and presentations on building relationships and improving customer experience through effective communication.

In addition to his marketing career, Ethan is a seasoned podcast host, leading Chief Evangelist and The Customer Experience Podcast, where he shares valuable insights on business growth and client success. Connect with Ethan on LinkedIn and to listen to the podcast, visit https://www.realestateteamos.com/.

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Prior to his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals and others. With over 25+ years of executive leadership experience, he now coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior he specializes in building and optimizing high performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Ever since the NAR settlement, real estate agents have been worried about the consumer paying them less. What they don’t realize is: most consumers think great agents don’t get paid enough. 

Buyers and sellers are hungry for exceptional customer service, and they’ll happily throw more dollars to an agent who provides it. 

If you want to win the consumer over and grow your business, you have to take a consumer-centric approach in all you do. It starts with building a foundation of trust, putting out the right content, and creating the most frictionless buying/selling process. 

The truth is, people are taking longer to pull the trigger on buying/selling a home, but your approach as an agent is what will make them come off the fence faster. 

Why do we need to stop telling people to “stop paying someone else’s mortgage”? How do we become an agent people are willing to pay a premium for? 

In this episode, we’re joined by real estate industry legend and Zillow’s Director of Association and Industry affairs, Nobu Hata. He shares what agents should be doing to prove their value to the marketplace. 

Guest Bio

A real estate industry veteran since 1996, Nobu is a student of real estate sales, marketing, communications trends, consumer trends, social media, and technology in the real estate industry having adapted new school techniques into multiple successful real estate sales businesses. Nobu was then recruited to work for the nation's top real estate trade association where as the Director of Industry Outreach and the Chief Executive for Colorado's largest local REALTOR association, he earned the respect of REALTORS, fellow association and Multiple Listing Service executives, brokerage-owners and technology company owners as he bridged their worlds with no-holds-barred advice to better their business and organizations. The proof was in the pudding as he earned accolades and recognition from small real estate associations to the likes of Inman News, Stefan Swanepoel and more during his time there. Now the Director of Association and Industry Affairs for Zillow Group, Nobu brings tactical tips, tricks and advice based on the real world - real business! - execution to help real estate business owners succeed and thrive in the "Age of Amazon." To learn more visit https://about.me/nobuhata and connect https://www.linkedin.com/in/nobuhata. 

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Prior to his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals and others. With over 25+ years of executive leadership experience, he now coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior he specializes in building and optimizing high performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Real estate agents who are in the 13% aren’t just fighting for today’s listings. They are already working on winning listings months or even years from now. Today’s real estate market is changing rapidly, and the most successful agents know how to pivot and adapt accordingly. 

Thanks to AI and shifts in consumer behavior, the way people buy and sell homes is going to look very different very soon. 

Imagine a world where someone can simply speak into their phone, and instantly find the perfect home (and agent) by describing exactly what they're looking for. That’s where we’re headed in 5 years or less. The question is: if real estate changes like this, would your business survive? Would you be able to maintain your market share? 

For most agents, the answer is no. Their businesses aren’t built to survive these changes….unless they do something about it now. 

Why do we need to shift from real estate agent to last mile advisor? How do we elevate the service we provide? In this episode, we share what we learned from billion dollar brands and real estate CEOs about where real estate is headed, and how to set ourselves up for success 5 years from now. 

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Prior to his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals and others. With over 25+ years of executive leadership experience, he now coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior he specializes in building and optimizing high performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

When a real estate agent is struggling to stay in the game, many factors get the blame. The truth is most agent failures boil down to one thing: a lack of listings. 

You can’t become a great listing agent if you haven’t built the skills for it…there are no shortcuts. In order to build a thriving business, we have to make sure we get to the listing table as often as possible. 

It’s simple: If we want to increase our chances of getting a hit, we need to have more attempts at bat. 

The challenge is, a lot of agents just don’t make it that far so they end up with lacklustre results. How do you increase your chances of getting to the listing table? Do agents underestimate the effort needed to succeed in this industry? 

In this episode, we’re joined by legendary real estate agent, Russell Shaw. With 40+ years in the business, and 30+ years as a top 1% agent in the US, he shares how to dominate real estate for decades and what agents get wrong about the job. 

Guest Bio

Russell Shaw is a legendary real estate figure who has been selling homes for over 40 years. He has ranked among the top 1% of all agents in the United States since 1991. He has been recognized by the National Association of Realtors as being among the top 50 agents nationally for number of homes sold and by the Wall Street Journal as being among the Top 200 Agents in America. Russell is also the creator of the No Hassle Listing system which helps sellers earn more. 

Website: https://nohasslelisting.com/

How to Price a Home: https://number1homeagent.com/

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Prior to his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals and others. With over 25+ years of executive leadership experience, he now coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior he specializes in building and optimizing high performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Year after year, real estate agents are told that their sphere is the biggest source of business. We hear it time and time again, but we don’t do enough to reap the rewards. 

We do our jobs well. We kill it before and during the transaction, and we remind the people who know, like and trust us to work with us and refer us, but nothing happens. 

What gives?  

The problem is: we’re trying to get referrals by doing only what we’re hired to do and nothing beyond that. How can we be memorable if we’re doing what every other agent is doing? 

If we really want people talking about us, we have to think bigger than a single transaction. We have to enhance their entire human experience, not just the home buying/selling experience. 

How do we create value that extends beyond a transaction? How do we become a lifetime advisor/concierge? 

In this episode, we’re joined by broker/owner, South Dakota’s #1 real estate producer and creator of the Lifetime Home Support™ system, Amy Stockberger. She shares the business model that helped her gain 10% of market share in her state, and how to build a system-centric, referral-driven business. 

Guest Bio

Amy Stockberger is a broker/owner, entrepreneur, coach and the #1 real estate Producer in SD & #18 in the Nation. She is also the creator of the Lifetime Home Support™ system, which provides all the resources to ensure their clients are taken care of before, during and after the home buying and/or selling experience. Not only do we have nearly every home related service industry our clients will need on our Home Support Team, they also have entertainment venues, gyms and restaurants and so much more.

Website: https://lifetimehomesupport.com/

To get Amy’s free worksheet, DM the word CORE to @amystockberger on Instagram. 

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Prior to his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals and others. With over 25+ years of executive leadership experience, he now coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior he specializes in building and optimizing high performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

At the start of every new year, agents reset and recommit to their businesses…but that’s a problem. If you have to reset, you’re already starting the year on the backfoot. 

The top 13% don’t reset at all. Whether it’s January or October, they run their businesses consistently, no matter what. That means they never lose momentum, shrink their market share, or have to start over again on January 1st. 

So while the top producers are already closing deals early in the year, the 87% are playing catch up, and they miss out on deals. 

How do we avoid this? By consistently showing up and running your business like an actual business, you will be least and last affected by tough markets. You’ll never have to build your business back up again. 

How do you run a business that brings in consistent income? What’s the easiest prospecting call ANY agent can make right now? Why are agents exiting the industry? 

In this episode, we’re joined by real estate broker, forward-thinking CEO, #1 best-selling author, coach, and keynote speaker, Leigh Brown. She shares the real reason why so many agents have unstable income, and how to solve this problem. 

Guest Bio

Leigh Brown is a successful real estate broker, forward-thinking CEO, #1 best-selling author, honest coach, and kickin’ keynote speaker. She uses her decades of real estate experience to help everyone from early career to highly seasoned agent build (and rebuild!) their professional presence and confidence by helping them define and communicate their value proposition expertly. Her goal is that each real estate agent who is a Realtor® member become an impactful presence in their community in the process. She knows today’s agents and brokers face an unprecedented amount of pressure to stand out in a competitive market; she also knows that the security to build and maintain solid client relationships starts with one step: Just Say Hi. Through a systemized process to identify and define your value, Leigh gives agents and brokers the confidence and tools to reach greater heights in their chosen career. A best-selling author of three powerful business books, Leigh excitedly shares her expertise with anyone looking for ways to ignite their passions and create the outcomes they want. Leigh’s mission is helping others. She’s got the grit and passion to motivate everyone around her to strive for more. For more information, head to https://www.leighbrown.com/. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

The end of the year is upon us, and for many real estate agents, that means one thing: it’s time to renew your license. But if 2024 was a tough year for you—if you barely closed any deals—you might be wondering, is it even worth it to stay in real estate?

Should you push through another year, hoping for a turnaround, or is it time to hang up your license and explore something else? If you’re on the fence about your future, now is the perfect moment to step back and reflect.

The truth is, real estate is always evolving, and it’s never without its challenges. But here’s something to consider: agents who have thrived long-term didn’t succeed because it was easy. They made the choice to adapt and pivot when the market got tough. 

So, how do you reignite your passion when the industry feels more challenging than ever? What can you do to equip yourself for the inevitable ups and downs? In this episode, we’re joined by real estate broker, strategic business coach, and Real Broker’s growth leader, Kimberly Ryan. We’ll explore what it really takes to stay in the game, even when things get tough.

Guest Bio

Kimberly Ryan is a real estate broker, strategic business coach, and the growth leader at Real Broker. 

Follow @kimberlyryan.joinreal on Instagram. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!