This week on the Effort Over Everything Podcast:

[0:00] Welcome to the office

[1:30] What is Active Life?

[4:18] Leveraging your house

[5:40] We asked 100 people why they don't go to a gym...

[10:00] Who are you best fit to serve?

[13:12] Nicest bathrooms in town (perceived value)

[15:00] The Active Life Model

[29:40] Difference between 'ask' and 'offer'

[36:00] How to get a coach from 50k to 100k

[42:40] Hurdles with opening a business

[44:00] Sneaky marketing

[54:00] Who do you want to be?

Thanks for listening to Episode 344!

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