Lessons in failure, fear, and preparation.

The impact of improving our lives is greater than the selfish gain.

We get to help other people decide to improve theirs too.

Today Cody and I talk about it.

Josh Clay is an accomplished, professional, fitness coach.

He spent time building program design for Tonal, building athletes at UCLA, crushing for Equinox, and now he's going the entrepreneur route in Manhattan.

Today we discuss the entrepreneurial journey, and Josh's take on strength and conditioning.

@joshualeeclay

Even in the face of inarguable evidence, we cling to our beliefs we know are not true.

Why?

Let's talk about it.

The more often people say "the gym is my therapy", the more I think "you could probably use some therapy."

On today's podcast I'm bringing it to you straight, as usual, about exactly why the gym is not therapy, what the gym is, what therapy is, and what to do to help yourself or someone else who is using this language.

Mental health struggles are already unnecessarily stigmatized, my hope is today's episode can free some minds.

I drove all the way out to Philly to sit down with the founders of Few Will Hunt, an identity brand that just so happens to make some bad ass apparel.

I found Joey and Drew years ago and have been following their growth since.

The reason I call them an identity brand with great apparel is because their flagship shirt reads "everybody wants to eat, but few will hunt". It's a homage to hard work, and these guys cut zero corners.

Today we talk about the beliefs behind the brand, why trusting hard work is a good idea, why they spent boatloads of money to bring every element of their product to be made in the USA, and so much more.

Podcast 239

Fitness and nutrition are the topics that get all of the attention, but identity is the driver.

You probably know someone who has started and stopped on their health transformation attempts more times than a 15 year old learning to drive on a manual transmission.

In today's podcast Cody and I discuss why.

Give it five stars, would ya.

Every year I buy half a cow to stock my freezer with. That's 300 pounds of beef and bones. This is the best steak I've ever eaten, and I've eaten a lot of steak.

On today's episode I bring into studio the owner of Acabonac Farms, Stephen Skrenta. We talk about:

- Why Regenerative ranching is better for the planet, our health, and animal welfare.

- What you need to ask a Rancher if you're thinking about buying from their stock.

- The business economics of regenerative ranching.

- The emotional attachment to animals who will inevitably be taken to slaughter.

- How to slaughter animals in the most humane way possible, and why it's important we do.

Get your beef, lamb, pork, chicken at https://www.acabonacfarms.com/pages/acabonac-farms

Find Stephen and his Ranch on instagram at @acabonacfarms

No hints.

Listen to the episode.