The Active Life Podcast

In January 2018 Active Life was a company that could only pay Dr. Sean $3,000/month, and he had just left clinical practice and gym ownership, $3,000 was not going to cut it. 

The only client acquisition strategy that he knew was to dive into the DM and start messaging people who were using hashtags about their body hurting, and attempting to help them, remotely. 

30,000 DMs might be a stretch, it was probably more like 20,000 after doing some back of the napkin math, but that's still A LOT of DMs!

This episode encapsulates some of the lessons from that insane, unsustainable pace. 

Are you curious about working with us as a one-on-one client?
You can book a discovery call to learn more and see if you’re a fit for RX coaching.https://calendly.com/active-life-rx/rx-coaching-discovery-call-45-mins

Are you a professional who wants help getting your clients out of pain while building a coaching business? You can book a discovery call to learn more about the Active Life Professional (AL-P) coursework and see if you’re a good fit.https://calendly.com/active-life-alp/al-p-discovery-call

Are you a gym owner who wants help building your dream business?
You can book a discovery call to learn more about the Pro Path mentorship and coursework and see if you’re a good fit.https://calendly.com/active-life-pro-path/pro-path-discovery-call

In this new installment of the Active Life Podcast, Dr. Sean is taking questions from his private email list. 

On this episode he answered the following questions:

- How do you grow a brand without using social media?

- How do you articulate the difference in scope between physical therapy and Active Life?

- Does Active Life plan to open more brick and mortar locations?

- How do you handle questions about pricing on discovery calls when you really don't know what it's going to cost?

Jump on Dr. Sean's email list:
https://emailwithdrsean.ck.page/getit

More and more we are seeing physical therapy and chiropractic clinics adding after care personal training. It's a great sign for the awareness of doctors and the interest in progressing client capacity after treatment is over. 

But how should you do it?

There are some absolutely critical things for physical therapists and trainers to do if they're going to be successful working together. Dr. Sean outlines them in this episode. 

Aram immigrated from Russia as a young boy, and has taken anything but the traditional path to build his career. 

In this episode we dive into:

• Why Aram's parents fled Russia to immigrate to the US
• How a jacked, tattooed man ended up being a coach to middle age women wanting to lose weight
• What it means to fill a client roster with exclusively inbound leads
• Why Aram is running his incredible event "the real coaches summit" at such low prices. 

You can still register for pre-sale tickets to the real coaches summit by hitting the link below. Dr. Sean will be there as a speaker!

https://www.realcoachessummit2023.com/

Follow Aram on instagram @4weeks2thebeach

What is a fitness business supposed to do for its clients?

At Active Life we believe a business exists to solve problems. When that problem is solved, unless another problem that the business can solve is present, the client no longer needs the business. 

So why is it that most gym businesses and trainers want to keep clients for life?

It's understandable, and in many cases it's in the best interests of the client to stay. In today's podcast Dr. Sean sits down with Cody Ringle, the operations lead for Active Life in Long Beach to discuss what the customer journey looks like and why there is intended churn at the end of it. 

Imagine if you bought apple stock in the 90s...

Today it's me, Dr. Sean, alone, and I'm sharing with you a revelation I recently had that changed everything about the way I think about active life. 

Enjoy.

Imagine destroying your shoulder, and then going through rehab for it. For a lot of people the thought of this is daunting. No more sports for a while, no more working out the way you're used to, and a lot of pain. 

That's not how Isaac Lewis saw it. Isaac leaned into his recovery and his entrepreneurial streak to create the world's most compact, and portable cable resistance machine, Ancore Training Systems. 

At the flagship for Active Life in Long Beach NY, we have 14 Ancores. We recommend them to ALL of our clients, and Dr. Sean has one in his home, so do his parents. 

This podcast covers the entrepreneurial journey from college athlete to entrepreneur. It's gritty, it's creative, and it's inspiring. 

Get yourself an Ancore with some gifts from us using the following codes:

ACTIVELIFE - $50 off

ACTIVELIFE2 - $150 off dual purchase

ACTIVELIFEPRO - $300 off of a facility bundle

Find Ancore on instagram at @ancoretraining

Are you curious about working with us as a one-on-one client?
You can book a discovery call to learn more and see if you’re a fit for RX coaching.https://calendly.com/active-life-rx/rx-coaching-discovery-call-45-mins

Are you a professional who wants help getting your clients out of pain while building a coaching business? You can book a discovery call to learn more about the Active Life Professional (AL-P) coursework and see if you’re a good fit.https://calendly.com/active-life-alp/al-p-discovery-call

Are you a gym owner who wants help building your dream business?
You can book a discovery call to learn more about the Pro Path mentorship and coursework and see if you’re a good fit.https://calendly.com/active-life-pro-path/pro-path-discovery-call

This episode unveils the remarkable journey of a fitness business that skyrocketed from ground zero to a staggering $46,000 in recurring revenue within just six months. Join us as we delve into the strategies, challenges, and triumphs of this incredible success story, offering valuable insights and actionable takeaways for entrepreneurs, fitness enthusiasts, and business owners alike.

Episode Highlights:

1. The Genesis of the Fitness Business

• Meet [Entrepreneur's Name], the visionary mind behind the fitness business.
• Explore the initial idea, motivation, and mission that sparked the business's creation.

2. Crafting a Winning Business Model

• Discover how [Entrepreneur's Name] identified a unique gap in the fitness market.
• Learn about the innovative business model that contributed to rapid growth.

3. Building a Solid Online Presence

• Uncover the strategic use of social media, content marketing, and SEO to establish a strong online brand.
• Gain insights into the platforms and techniques that played a pivotal role in attracting an engaged audience.

4. Navigating Challenges and Overcoming Obstacles

• Hear firsthand accounts of the obstacles and setbacks faced by the fitness business.
• Understand how these challenges were turned into opportunities for growth and learning.

5. Customer-Centric Approach and Community Building

• Explore the importance of fostering a community of loyal customers and brand advocates.
• Learn about the strategies employed to provide exceptional customer experiences and build lasting relationships.

6. Leveraging Technology and Innovation

• Delve into the technological tools and platforms that streamlined business operations and enhanced customer interactions.

7. Scaling for Sustainable Growth

• Get insights into how the fitness business managed to scale its operations while maintaining quality and customer satisfaction.
• Understand the balance between growth and maintaining the core values of the brand.

8. Monetization Strategies and Diversification

• Discover the different revenue streams the business utilized to achieve its impressive recurring revenue milestone.
• Learn about the importance of diversification in building a stable and sustainable business.

9. Future Vision and Continued Success

• Gain a glimpse into the future plans and aspirations of the fitness business.
• Hear about upcoming innovations, expansion strategies, and goals.

Key Takeaways:

• The power of identifying a unique market gap and crafting an innovative business model.
• The impact of strategic online presence, social media, and content marketing on business growth.
• Overcoming challenges as stepping stones to success and growth.
• Building a loyal customer community through exceptional experiences and engagement.
• The role of technology and diversification in achieving sustainable growth.

Conclusion: In this captivating episode, we've unveiled the inspiring journey of a fitness business that transformed from obscurity to a recurring revenue of $46,000 within a mere six months. From crafting an innovative business model to leveraging technology and fostering a customer-centric approach, there are lessons here for anyone seeking to make their entrepreneurial dreams a reality. Join us as we celebrate this remarkable success and glean invaluable insights for our own ventures.

Andrew Coates has been everywhere from the pages of Men's Health to the digital behemoth that is T-Nation, to highly desirable stages from around the world. 

Making his full time income as a personal trainer and program designer, Andrew has absolutely cemented himself as an industry leader through his well earned influence.

On today's episode Andrew comes on the show to discuss the most important lessons of his career, and, there are some bonus lessons on this episode that Andrew taught Dr. Sean about building his own brand, which has lead to over a 5x engagement in his instagram in just a month. 

You're gonna want to listen to this one!

Find Andrew on instagram at @andrewcoatesfitness

Are you curious about working with us as a one-on-one client?
You can book a discovery call to learn more and see if you’re a fit for RX coaching.https://calendly.com/active-life-rx/rx-coaching-discovery-call-45-mins

Are you a professional who wants help getting your clients out of pain while building a coaching business? You can book a discovery call to learn more about the Active Life Professional (AL-P) coursework and see if you’re a good fit.https://calendly.com/active-life-alp/al-p-discovery-call

Are you a gym owner who wants help building your dream business?
You can book a discovery call to learn more about the Pro Path mentorship and coursework and see if you’re a good fit.https://calendly.com/active-life-pro-path/pro-path-discovery-call