The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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Typical duration
39 min
per episode

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The Amy Porterfield Show episodes

August 20, 2024#707: Digital Course Doubt: Do I Have Enough Time?
Time-saving strategies and productivity tips for building a digital course around your busy schedule.

Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator!

There is always time to build a digital course! Hear my time-management tips and practical strategies to create a course even when you’re incredibly busy.

Today, I cover:
(3:46) Strategies for creating your digital course without the time overwhelm
(6:58) Proof that you already have enough content for your digital course
(8:30) Practical ways to carve out more time in your busy routine
(16:55) How my brilliant and resourceful student built his entire digital course with seemingly no time in his schedule
(22:58) My favorite tool to save you time throughout your course creation process

Listen in because your digital course can’t afford to wait any longer! The time to make your unique impact on the world is NOW.

Resources Mentioned in the Episode:
AI Course Topic Generator
Digital Course Academy
Full Focus
Brendon Burchard
ChatGPT

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Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
29 min
August 15, 2024#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni
Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business.

You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business.

You’ll learn:
(7:46) What makes Copy Posse so unique and why Alex started the community
(12:08) Advice for tuning out the market competitors to focus on your own path
(16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing
(20:55) A major copywriting step that most entrepreneurs overlook
(22:42) Alex’s formula for emotionally connecting with your buyer
(28:16) How to show your audience that you have the solution they’ve been looking for
(35:38) Top qualities to look for when hiring a copywriter

Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's".

Resources Mentioned in the Episode:
Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course
Copy Posse
Influence by Robert Cialdini
Ray Edwards

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instagram.com/copyposse
alexcattoni.com

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Online Marketing Made Easy podcast
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Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
46 min
August 13, 2024#705: Digital Course Doubt: Is My Email List Too Small?
Why your small and engaged email list will sell more than a large disinterested one.

NEW: You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

I truly believe that email lists scale your business, sell your offer, and connect with your audience like nothing else. But can you still sell your digital courses with a small email list? Well, of course you can! If you've been holding back from launching your digital course because you think your list isn't big enough, I'm here to remind you that no email list is too small to sell. In this episode, I share my top scrappy strategies and amazing real-life student success stories that prove you can still sell with an email list under 500.

In this episode, you’ll learn:
(5:44) Why a small engaged email list is more valuable than a large disinterested one
(8:54) Scrappy strategies for optimizing your small email list
(11:36) A reminder that you have to start from somewhere!
(15:12) How my incredible student generated $58,000 in revenue with only 400 people on her email list

Listen in because you'll walk away today more motivated than ever to get started right where you're at!

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resources Mentioned in the Episode
Digital Course Academy
Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course
Facebook ads
Google ads
Instagram ads

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Online Marketing Made Easy podcast
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25 min
August 08, 2024#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson
How to get more clicks on your offer with the help of an eye-catching email subject line.

You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub.

Today, we talk about:
(4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate
(10:56) A super easy-to-use tool for optimizing your subject line
(17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com
(23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today
(28:53) The importance of your call-to-action button
(32:11) How to get FREE access to the best information about the world of email marketing

Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox!

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resources Mentioned in the Episode
Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course
GURU Conference
SubjectLine.com
GURU Media Hub
Outcome Media

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Do This, NOT That podcast
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Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
39 min
August 06, 2024#703: The Case for Creating Your Digital Course
Still on the fence about creating a digital course? Here are all of the reasons why it might be the best decision you could make for your business.
TAKE MY QUIZ: 3 types of people are replacing their income with a digital course… Could you be one of them?

Just picture this: waking up to tons of sales notifications, becoming the go-to expert in your field, and building a wonderful community around something you're passionate about. Now, picture yourself doing all of this while having the freedom and flexibility to live life on your terms. This, my friends, is the incredible power of a digital course!

Today, I discuss:
(2:33) The four types of people who can really benefit from a digital course
(5:18) How digital courses generate long-term passive income
(7:56) Why digital courses scale your business and position you as an expert in your field
(11:00) The freedom and flexibility of creating an online course
(13:07) Ways digital courses can diversity your income and build your community

Listen in because the time to make your next bold move for your business is now! Your digital course is just waiting to be shared with the world.

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resources Mentioned in the Episode
Digital Course Academy
Quiz: 3 Types Of People Are Replacing Their Income With A Digital Course

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
23 min
August 01, 2024#702: 6 Online Income Opportunities You Can Start Today
Here are 6 proven methods for generating passive income online with or without a digital course.

If you know anything about me at all, you know I'm literally the biggest advocate for creating and launching digital courses to bring in recurring revenue for your online business. But guess what? (Drum roll, please…) There are other methods, too!

Today, I talk about:
(3:33) How to generate money online through one-on-one coaching, group coaching, and consulting services
(9:38) Ways to apply your skills directly to your clients through service space work
(12:47) Why a workshop course will help your business at every single stage
(18:02) The potential of digital and physical products to boost your sales
(20:35) Methods for offering monthly subscription and membership content
(23:15) Tips for hosting a low-cost paid challenge
Listen in because the key to success as an online entrepreneur is combining multiple income streams for a thriving, diversified business!

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resources Mentioned In The Episode
Digital Course Academy
Quiz: Four Types of People Replacing Their Income With A Digital Course
@natasha_beauty_junky_monkey on Instagram
Dr. Rori Alter
Nicky Hammond
Market Your Way To Readers And Royalties with Jody Dyer
Michelle Fox's Workshops
Michael Hyatt’s Full Focus Planner
Mastering Medical Emergencies For Moms with Shannon Tripp
Chalene Johnson’s Patreon
Stu McLaren
Rebecca Rankin
Etsy
Amazon Homemade
Printify
Shopify
Substack

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Online Marketing Made Easy podcast
instagram.com/amyporterfield
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29 min
July 30, 2024#701: Feeling Alone In Your Entrepreneurial Journey? Join Us!
Why you need to surround yourself with a supportive entrepreneurial circle.

15 years and 24 full-time employees ago, I thought I’d be a one-woman show with a few contractors forever. Because let’s be real, entrepreneurship can be lonely and downright scary sometimes! So often, the people around you don’t believe in your dream and you feel like you’re all alone. But guess what? It doesn’t have to be that way! But you’ve got to take action and be proactive to make sure that it’s not.

Today, you’ll hear:
(2:30) The reason I deeply believe in building an entrepreneurial support system
(7:14) Why you need to be all in with entrepreneurship
(9:40) Practical strategies to start surrounding yourself with other like-minded business owners
(15:09) Proof that you have the power to find your community
Listen in and remember – spend 10 minutes journaling about these 5 questions!
What kind of support do you need?
What kind of people are you looking for?
What kind of group or accountability pod would be really valuable to you?
What do you need to feel less lonely on this journey?

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resources Mentioned In The Episode
Take our quiz: Quiz: Is A Digital Course Right For You?
Digital Course Academy

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
19 min
July 25, 2024#700: Why You Shouldn’t Wait Your Turn with Sprinkles Founder Candace Nelson
Turning your passion into a household brand that scales, inspires, and seizes opportunity.

Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!

Today, we talk about:
(5:46) How Candace grew her initial Sprinkles brand into more opportunities
(9:27) The first 3 things Candace did when she pivoted
(12:33) Behind-the-scenes of Candace’s Shark Tank experience
(20:49) The elements of a fantastic pitch
(27:55) Tips for navigating necessary risks
(30:14) Advice for finding the courage to do something different and go against the grain
(34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resource Mentioned In The Episode:
How the Cupcake Queen Broke Free of Her Brand
Shark Tank
Sprinkles Cupcakes
Pizzana
Sugar Rush
Oprah: The Story Behind Sprinkles Cupcakes
Gently Soap
Thirteen Loon
Daniele Uditi

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Sweet Success newsletter
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tiktok.com/@candacenelson
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The Jasmine Star Show podcast
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Online Marketing Made Easy podcast
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47 min
July 23, 2024#699: You Deserve More Than a Summer Friday
Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship.

Feeling a bit overwhelmed by the grind lately? Wondering if being an entrepreneur is really worth it? Well, I want you to STOP right there and tune in because this episode is guaranteed to lift your spirits, remind you why you started your own business, and give you a real good laugh!

Today, you'll hear some absolutely hilarious "perks" my team members experienced at their old 9-5 jobs. Spoiler alert: You'll leave this episode so happy you left your 9-5 – or be even more motivated than ever to hand in your resignation letter. Think Top Banana awards and "flex" Fridays (but if you work 10+ hours Monday to Thursday)!

Let's be honest – being an entrepreneur is super challenging…but it's also so incredibly rewarding! My friend, there have been plenty of days when I've wanted to give up, when I felt like I was the only one who didn't have it all figured out and I was struggling to reach my goals. But you know what? Those tough days are just a natural part of the journey and are often beautiful opportunities to grow as a business owner and person.

Tune in for:
(2:31) Proof that there are ebbs and flows all throughout entrepreneurship
(5:27) Understanding the illusion of security at a 9-5 job
(10:21) The “perks” of working for someone else instead of being your own boss
(15:52) Advice for overcoming the fear of leaving your job

Listen in because being an entrepreneur is the best choice you could ever make, and this episode is all the proof you'll need!

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
19 min
July 18, 2024#698: How to Pivot & Rebrand as an Entrepreneur after Building a Business with Jessica Zweig
Why the best move for you and your business might be to sell it and how you can tackle this pivot.

Have you ever thought about selling your business? No, it doesn't mean you're giving up on your entrepreneurial dream or that you no longer love what you've built! Pivoting as an entrepreneur can open the door to so many exciting new opportunities. And my amazing guest for this episode is the perfect example of how making a change could be your best move ever.
I'm thrilled to welcome my dear friend and powerhouse entrepreneur, Jessica Zweig, on the show today. Jessica didn't just pivot in her career; she made a courageous leap into a whole new area of business. She's here to share her journey, from building multi-seven-figure businesses to making the bold decision to sell and reinvent her path.
Honestly – can you imagine if you were the exact same person you were as a teenager? No way! We all evolve over time, and the same goes for our businesses. I mean, if I think about the difference between my first year as an entrepreneur and my 15th year – it's massive! Change is a natural part of growth, my sweet friend.
Whether you're just starting out or have been in the game for years, this chat is filled with valuable insights on rebranding, managing burnout, and the often unspoken dream to sell your business.

Today, you’ll hear about:
(11:09) When Jessica knew it was time to sell her first business
(17:26) What to do when you’re burnt out with your business but still want to be an entrepreneur
(26:44) Advice for letting go of your personal connection to your business
(29:43) Why Jessica’s new company is completely aligned with her evolved life goals
(39:24) How to give yourself the permission to dream big
(41:41) A sneak peek into Jessica’s brand new book The Light Work

Listen in if you're feeling ready for the next chapter of your business and your life. I’m right here cheering you on!

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
51 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.