The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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on Marketing
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Typical duration
39 min
per episode

Based on Podcast App listening data

The Amy Porterfield Show episodes

September 17, 2024#715: Overwhelm is Expensive: How to Stop Paying the Price and FINALLY Start Your Digital Course
Combating overwhelm, taking imperfect action, and making actual progress towards your goals.

Stop letting overwhelm hold you back from success! Hear my favorite strategies for breaking free from overwhelm to take imperfect and courageous action.

In this episode, I cover:
(2:25) The hard truth about perfectionism
(5:52) Understanding the opportunity cost of overwhelm
(10:49) Why you always need to take imperfect action in your business (and in your personal life!)
(13:09) Simple strategies for combating the overwhelm
(20:15) How you can move one step closer to success today

Listen in and stop letting overwhelm hold you back and start seeing real results in your business! Turn those digital course dreams into reality today.

Resources Mentioned in the Episode
Digital Course Academy
Seth Godin
Marie Forleo

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
28 min
September 16, 2024BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara
Applying the principles of hospitality to ANY business, wowing your customers, and making your brand stand out from the crowd with Will Guidara.

Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!

Today, I'm back in the studio with the fabulous Jasmine Star, and, my friend, this conversation is a must-listen. We sat down with a true hospitality extraordinaire, Will Guidara! Will turned his restaurant Eleven Madison Park into the #1 in the world, wrote the game-changing book "Unreasonable Hospitality" (trust me, you have to read it!), and was a guest star on Season 3 of one of my favorite shows, "The Bear."

In this episode, Will pulls back the curtain on the power of "unreasonable hospitality," tells you how to create experiences so incredible that your customers keep coming back, and shares tips for being the best leader possible for your amazing team.

Today, you’ll learn about:
(6:12) The difference between customer service and hospitality (and how this relates to your business!)
(12:08) Will’s top 3 tips for moving towards greatness as a leader
(19:52) How to deliver positive and constructive criticism/feedback to your team
(24:26) Will’s perspective on “going against the grain” and the true meaning of “unreasonable hospitality”
(35:49) The importance of supporting, understanding, and fully seeing your team
(45:52) Will’s 95/5 rule for managing your finances
(50:03) Advice for applying these hospitality principals to your small or online business

Listen in and think about how you can apply "unreasonable hospitality" in your own business!

Resources Mentioned In Episode
Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!
Subscribe to the Pre-Meal Newsletter
Unreasonable Hospitality by Will Guidara
The Bear on FX
TED Talk: The Secret Ingredients of Great Hospitality

Follow Will
linkedin.com/in/willguidara
instagram.com/wguidara
unreasonablehospitality.com

Follow Jasmine
The Jasmine Star Show podcast
instagram.com/jasminestar
jasminestar.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
1 hr 3 min
September 12, 2024#714: The Minimum Viable Course: How To Create Your Online Course NOW & Build It Over Time
Structuring your course content to scale, refining after your first launch, and starting your digital course journey today!

So, I've had the same digital course since 2019, and even though it looks pretty different today than it did back then, it still has the same foundation. My friend, we all have to start somewhere! And your course will also improve with time, but it can only evolve if you take that first step.

If you've been daydreaming about creating your very first digital course but feel overwhelmed by the idea, this episode is for you! You don't need to make a huge, complex course to launch. In fact, I encourage you to embrace the idea of “just start” so you can create your digital course right now and build it over time!

Today, I share my formula to help you decide on your digital course topic, show you how to design your modules for expansion, and share my top strategies for improving your course after the initial launch.

Every moment you spend doubting yourself and thinking “I'm not ready” could have been spent sharing your brilliant knowledge with your future students! The time is NOW to create a course that scales in value (and price!) as you refine and expand it.
In this episode, you’ll hear:
(4:02) My simple formula to identify your digital course topic
(7:28) Tips for outlining the content in your digital course modules
(11:14) How to structure your course for easy expansion over time
(13:47) Strategies for improving your course after that initial launch
(16:32) Advice for pricing your course in alignment to the growing course value
(18:29) Proof that starting with a small launch is better than not starting at all

Listen in and take that first step towards becoming a digital course creator today!

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
30 min
September 10, 2024#713: Digital Course Doubt: Do I Know How to Teach My Content?
My favorite strategies for teaching high quality content in the quickest, most effective way possible (using the information you already know!)

Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!

Focus on quality over quantity when building your digital course! Hear my strategies for teaching top-notch content in the easiest, fastest way possible.

Today, you’ll learn:
(6:21) Why you need to focus on the quality of your digital course and NOT the quantity
(9:23) The quickest and easiest strategies for making great content
(12:52) Tips for using existing tools and knowledge to create your digital course
(16:25) How my fabulous student used only what she already had and still delivered incredible value through her digital course

Listen and start building a concise, focused digital course that your audience will love!

Resources Mentioned in the Episode
Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!
Digital Course Academy
Hustle Humbly podcast

Follow Hayley
instagram.com/yogasportscience
yogasportscience.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
23 min
September 05, 2024#712: Dealing with Disaster in Italy: 4 Ways I’m Transforming my Customer Support Strategy After an Overseas Ordeal
Why customer service is the key to building lasting relationships, turning first-time customers into raving fans, and scaling your business to the next level.

Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!

Great customer service is the key to growing your business! Hear my tips for creating a customer service experience that keeps your clients coming back.

Today, I cover:
(3:01) The quick backstory of our customer service nightmare in Italy
(8:28) Why you should always acknowledge and validate your customer’s feelings
(11:13) The importance of providing clear next steps to your customers
(13:17) Tips for maintaining proactive follow-ups
(15:29) How to turn a negative experience into a positive one with a “surprise and delight”
(17:35) What you should include in your customer service playbook
(21:40) Using customer feedback to grow your business

Listen in because while your marketing brings them in, exceptional service keeps them coming back, my friend!

Resources Mentioned in the Episode
Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
31 min
September 03, 2024#711: Digital Course Doubt: Is It Too Much Money?
Proof that it’s possible to launch your digital course without buying fancy tools, breaking the bank, or feeling overwhelmed.

Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp!

Launch your digital course without breaking the bank! Hear my top strategies for building your online business at a low-cost with tools you already have.

Today, I reveal:
(8:13) My top tips for building your course with tools you already have
(11:13) Why a digital course is an investment in your future
(13:01) Strategies for starting small to test the waters of running an online business
(15:33) How my inspirational student went from scared and skeptical to six-figures and thriving!

Listen in and stop letting the fear hold you back from living the freedom-filled life of your dreams!

Resources Mentioned in the Episode
Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp!
#705: Digital Course Doubt: Is My Email List Too Small?
#707: Digital Course Doubt: Do I Have Enough Time?
#709: Digital Course Doubt: Do I Have the Right Experience?
Digital Course Academy
Zoom
Jenna Kutcher
Julie Solomon
Canva
membership.io

Follow Masha
Money Magnet Mama podcast
instagram.com/moneymagnetmama
mashagoins.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
26 min
August 29, 2024#710: How to Deliver a Digital Course Your Audience REALLY Wants
Creating a digital course your audience will actually engage with, get your students into action, and transform lives.

Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!

Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students.

In this episode, I share:
(4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience
(8:58) Incredible student examples on the value of getting to know your ideal client
(16:04) Why course calls will take your pre-launch to the next level
(18:40) The best tool to help you validate your course
(21:13) My content framework that encourages my students to apply what they learn
(26:39) How to show up as a passionate professional every day
(33:30) The exciting changes we’re making to Digital Course Academy this year

Listen in and use this ChatGPT prompt to help you validate your digital course!
“Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?”

Resources Mentioned in the Episode
Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!
#280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull
#379: Cure Writer’s Block: The Content Structure My Team Swears By
Digital Course Academy
Zoom
Seth Godin
Leila Hormozi
Karen Oliver’s From Lease to Launch Digital Course
Jennifer’s When Being Hot Ain’t Cool No More Digital Course
Breastfeeding Basics by Arlie Hastings

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
43 min
August 28, 2024BONUS: How To Run A Business That's Tailor Made For You with Astrologist & AstroTwin, Ophira Edut
This personality test combines astrology with entrepreneurship and gives you all of the tools to thrive as a business owner.

Astrology can help you be a better entrepreneur! AstroTwin Ophira Edut reveals how your birth chart helps build a business that plays to your strengths.

Today, you’ll hear about:
(8:57) What is astrology exactly?
(10:32) The ways astrology can actually make you a better entrepreneur
(20:32) An innovative and actionable tool for analyzing your strengths, challenges, motivations, and paths to success
(29:22) How your birth chart can help you fill your gaps as a business owner
(31:33) The three I*AM types: Innovator, Authority, and Maven (plus, which one I am!)
(41:56) Ophira’s genius marketing funnel and everything you’ll learn from her new book, The Astrology Advantage
(50:16) Advice for building a business that truly aligns with your strengths

Listen in because the universe has big plans for you and your business! You’ll be calling yourself an astropreneur in no time.

Resources Mentioned in the Episode
The Astrology Advantage by Ophira and Tali Edut
Astropreneurs Program
The AstroTwins for Elle Magazine
Enneagram
Find Your I*AM Type
Marie Forleo
Astrology & Business: Podcast with B-School’s Marie Forleo

Follow Ophira
AstroTwins Radio podcast
instagram.com/astrotwins
instagram.com/ophiraedut
astrostyle.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com
57 min
August 27, 2024#709: Digital Course Doubt: Do I Have the Right Experience?
Proof that you already have all of the knowledge, credibility, and skills you will ever need to teach your audience.

Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator!

You don't have to be an expert to teach a digital course! Here are my strategies for boosting credibility and selling a course from right where you are.

Today, you’ll hear:
(3:29) Why you only need a "10% edge" over your audience to teach effectively
(5:10) The power of transparency as an online business owner
(7:26) How to gather customer testimonials, collaborate with others, and continue to learn
(12:07) Ways my brilliant client overcame her imposter syndrome and embraced her unique journey to craft a digital course

Listen in because you have valuable knowledge that needs to be shared! Your digital course is ready for you right now.

Resources Mentioned in the Episode
Free Tool: AI Course Topic Generator
#370: Behind-The-Scenes: How I Collect Money-Making Testimonials
Digital Course Academy
Jill Stanton

Follow Austen
instagram.com/austentosone
austentosone.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
23 min
August 22, 2024#708: Beyond the Billable Hour: How to Transition from 1-on-1 Work to a Digital Course
Why a digital course is the next step in scaling your business and having more freedom.

Still deciding on a topic for your digital course? Brainstorm your ideas with my FREE AI Course Topic Generator!

Transition your 1-1 client work into a digital course! Here’s how to build and launch a digital course that replaces - or works with - your 1-1 business.

You’ll learn about:
(3:03) The massive value that comes with creating a digital course
(5:05) 3 ways to build a digital course that complements your 1-1 work
(9:29) How to transition away from 1-1 work and fully into digital courses
(15:02) A step-by-step guide for outlining, building, and launching your digital course
(24:02) Tips for pricing your digital course and staying connected to your students
(26:08) Two incredible student success stories

Listen in because today is the first step towards a freedom-filled life!

Resources Mentioned in the Episode
Free Tool: AI Course Topic Generator
Digital Course Academy
membership.io

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
35 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.