The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

September 06, 2022#495: Lacking Self-Worth? Try These 4 Practices
When you feel like a total failure, these 4 strategies will get you back on track
If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for this?’
Believe me, sweet friend -- I’ve been there. One minute you're on top of the world and feeling as confident can be, and the next you’re questioning everything and feeling like a total failure.
Maybe you sent an email to your list with an incorrect link, missing a huge sales opportunity (been there!). Or maybe you saw a competitor on social media absolutely crush their launch and you start to compare yourself to them, which is never a good thing (also been there).
As business owners, there are so many different triggers that can immediately launch us into feelings of inadequacy -- so what are we supposed to do when our self-worth feels like it’s just been trampled by a herd of elephants?
Over the years, I’ve come up with a handful of ways to get back on track when I start to doubt myself, and I’m sharing them in this episode. You’ll hear:
The strategy I use to make positive thinking a practice
How to refresh your mindset and restore your belief in yourself
The books I always come back to that remind me of my self-worth
Ways you can lean into your community for support
This is a great episode to listen to, regardless of where you are in your business journey.
Happy listening!
Here’s a glance at this episode...
[03:27] Give equal airtime to positive thinking. Don't beat yourself up, but if you do give just as much time to positive thoughts.
[05:03] Take a trip down memory lane. Take a pen and paper and write down things that you've accomplished in the last year or the last five years. This refreshes your memory and illustrates how you've stuck with something or accomplished something.
[06:50] Read or listen to something that's inspiring. Getting inspired every single day will get you to the place you need to be in. Keep a go to inspiration folder.
[09:06] I want you to brag! It's so important to surround yourself with a community of like-minded people. Have a place where you can share your wins with people who will actually understand your level of accomplishment.
[11:18] You are worth it. You are important. It's important that you get your message out into the world. On the days that you're not feeling it, try some of these methods.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
13 min
September 01, 2022#494: {Student Success} From Deleting Her Email List To Doubling It During Her Launch with Isobel Anderson
When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience
Have you ever made a careless mistake in your business that could have potentially been catastrophic?
I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.
But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity.
That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch.
Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite.
Instead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, “How can this be good?” -- and guess what? She went on to rebuild her email list to twice its original size.
Yes, you read that right.
In this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:
Her experience with adding tiers to a launch -- the good, the bad and the ugly
How adding Live coaching to her latest launch proved to be incredibly lucrative
What she plans to do next in order to take her business to the next level
This is a great listen for anyone, regardless of where you are in your business -- and I know you’ll find Isobel as inspiring as I do.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
56 min
August 31, 2022 [3 MINUTE UPDATE] Recession, Digital Courses, and Stabilizing Your Business
I have a BRAND NEW Masterclass called “How To Recession-Proof Your Business With ONE Digital Course: 5 Strategies For Creating And Launching Your Digital Course From Scratch.”

But don’t worry. No doomsday stuff.

Only 5 strategies to help you create a digital course that allows you to take control of your future and your finances while creating stability for you and your people, no matter what the outside world is doing. Click here to save your spot! (It’s free!)
4 min
August 31, 2022 Wisdom Wednesday: The Power Of Improving 1% Each Day
"Your habits are the compound interest of self-improvement."
This quote comes from my guest in this Wisdom Wednesday episode, James Clear, and it's brilliant. To this day, this episode is one of my most popular episodes -- and this little clip from it provides an impactful punch. Get ready to hear how improving just 1% each day can significantly change your life.

6 min
August 30, 2022#493: Don’t Jump Ship Before The Entrepreneurial Magic Happens
Shiny object syndrome has the potential to devastate your business
Shiny object syndrome is a real thing, and you’d better believe that it can throw you off course in ways that are devastating to your business and everything you’ve been working towards.
I don’t mean to sound harsh, but it's the cold, hard truth. If you are constantly going after the ‘next best thing’ then you are wasting time, energy and focus on something that might not be in alignment with your business goals.
Now, don’t get me wrong. It’s super easy to get distracted by new ways of making money that are fun and exciting, especially if they’re something you could do with your eyes closed. I’ve been there, believe me.
But what I know from my own experience in creating a multi-million dollar digital business is that time, focus, and a willingness to play the long game are absolutely essential if you are serious about achieving your long-term goals (more on the importance of playing the long game in this episode).
In other words, don’t change lanes before the magic happens.
Now, I’m not discouraging you from considering new opportunities. But what I do encourage is for you to be discerning about them.
In fact, there are a series of questions that I ask myself every time something shiny and new comes my way that help me determine if it’s going to be something that supports growth in my business, or hurts it -- and I share them in this episode. I also talk a bit about when you should consider changing lanes, and go in another direction.
Are you ready? If so, pop in your earbuds, and tune in!
Here’s a glance at this episode...
[04:11] Going for something you know you'll crush it and because it’s in your comfort zone is playing small. In your heart, you know you should keep your head down and keep creating what you are creating at the moment.
[05:26] We can't only do things in our business that we are inherently good at. You don't stretch yourself if you are only doing things that come second nature to you.
[06:29] Whenever you make a decision about something that doesn't align with where your goals are, stop yourself and do a gut check.
[08:27] Your income will increase each time you launch your course, and you'll end up making more than you could have made from that distracting opportunity.
[10:45] Being uncomfortable and continuing to move forward anyway is when the magic happens.
[11:41] When you stay in your lane and you start to be known for something, you'll come to a point where all of a sudden it will feel like you're in the flow.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
15 min
August 26, 2022 {Exclusive Audio} 3 Ways to Know if a Digital Course is Right for Your Business
I’m glad I caught your attention with this episode because I’m sharing the audio from a surprise LIVE training I recently did that was super secret, super exclusive, and super valuable — all about the 3 ways to know if a digital course is right for your business.

But it doesn’t stop there. If you love this episode and the valuable content in it, I want to invite you to join me for my very special 5-day LIVE bootcamp, Course Confident, which kicks off on August 30, 2022.

Inside this bootcamp, I'll help you make four foundational digital course decisions: your course topic, type, price, and audience growth strategy. You'll also have access to a community of committed online business owners and tons of support to help implement on what you’re learning.

Save your spot now!
1 hr 3 min
August 25, 2022#492: 4 Steps To Create A Lucrative & Fun Side-Hustle While At Your 9-5
Growing your side-hustle while working full-time is easier than you might think
Does the thought of building your own business while working your 9 to 5 job absolutely overwhelm you? If so, I can guarantee that you’re not alone.
I felt the same way when I realized that I wanted to start my own business. At the time I was working for Tony Robbins, and I remember thinking, ‘I want this more than anything -- but how on Earth am I going to do it?’
But here’s the good news -- it’s possible, and doing both doesn’t have to feel defeating. While growing your side-hustle while also working full-time is definitely a commitment, pulling it off is more possible than you think.
It’s true, sweet friend -- and I have proof. In this episode, you’ll hear about a handful of my own students who have successfully juggled having a full-time job and growing their business at the same time, and exactly how they’ve made it happen.
And here’s the really good news. I also share a 4-step framework that you can use to lay a solid foundation for your online business, and I promise – it’s simple, completely manageable, and doesn’t require a ton of your time. Sounds pretty great, right?
So if you are in the throes of cubicle life and are on the fence about getting your side-hustle started, this one is for you. Grab your journal, go someplace free of distractions, and listen closely -- because this episode is sure to set you up for success.
Here’s a glance at this episode...
[08:11] Step 1: Schedule your tiger time! You need a system that makes time to drive your business forward. This is the part of the day that you fiercely protect like a tiger.
[12:51] William is a full-time elementary teacher and a biblical parenting coach. He worked through DCA and launched his first course. His client list is growing, and he's also a speaker all while teaching full time. You can create your dream business while working and being present with your family.
[14:18] Step 2: Create a lead magnet and set up your ESP or email service provider. This is a platform that houses your email list with tools and resources.
[17:40] Roberta created her side-hustle while being a full-time corporate launch manager. She struggled with time issues and worked on her launches in fifteen-minute time blocks. She's been massively successful and shows why it's so important to get clear on your tiger time.
[20:14] Step 3: Put together an offer. You need the time to put together the offer, set up your ESP, and create your lead magnet. You can do this by setting aside tiger time.
[21:29] Offers that might work well include a guide or PDF workbook, a limited one-on-one or group coaching offer, or a lower ticket challenge.
[27:11] Brooke does bookkeeping and owns and operates a local business called The Welcome Basket. After DCA, she created a course to teach others to start their own welcome basket business. She also offers coaching. She had so much going on, she had to take a step back and put courses on evergreen where they still earn for her.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
34 min
August 24, 2022 Wisdom Wednesday: The Sweet Spot For Enticing Landing Page Copy
Just like you, your landing page is a big deal. And when it isn’t converting… it’s just the pits. Can I get an amen? Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! One very important aspect is how your landing page copy is written and presented. In this episode, I'm sharing how to find the sweet spot for enticing landing page copy.
Get these dialed in, and you, my friend, are in for a landing page conversion treat.
5 min
August 23, 2022#491: Feel Like You’re A Broken Record: Ideas For Reinvigorating Your Content
How to put a fresh new spin on your core content
Do you ever feel like a broken record? Like you’re saying the same thing over, and over, and over again?
I know I sure do, and I have to constantly remind myself that even though it feels like I’m not adding anything new to the conversation, I actually am -- and that’s because only a small portion of my audience hears the content that I’m putting out there at a single time.
Just to put things into perspective, the average Instagram story view rate is between 2.5% and 5.4% -- which is exactly the reason why you need to repeat your message several times.
Not to mention, I’m a firm believer in something that my old boss, Tony Robbins, always says, and that’s “repetition is the mother of all skill” -- meaning you have to hear something or do something consistently in order to master it. So even if your audience is hearing your message multiple times, that’s actually great, because that’s when they’ll truly start to grasp it.
Even though it’s extremely important to repeat your message, that doesn’t mean that you have to be telling the same stories, or teaching your content in the same way.
No, sweet friend. Change it up! Give your content a refresh from time to time to keep things interesting and exciting -- a mini-makeover, if you will.
I know, you’re probably thinking, “Ok Amy, that all sounds great, but how the heck do I do that? Creating content is hard enough as it is.” And that’s exactly what you’re about to hear.
In this episode, I share what I do to get myself thinking creatively and put a new spin on the same message that I’ve been preaching from the rooftops since 2009. I promise all it takes is using your brain in new ways to get the ball rolling.
So if you feel like your content is getting stale and you’re ready to change it up while staying true to your message, tune into this episode and take some notes!
Here’s a glance at this episode...
[04:35] Lately I've been feeling like I've been saying the same things over and over again. I start to wonder if I'm adding anything new or worth listening to?
[05:19] I believe it's always important to stay new and current in your business, but my friend Stu McLaren says that "if you're not repeating yourself and sharing the same things over and over again, you're not saying it enough."
[05:56] When we say something we think our entire audience hears it. The truth is even if we're lucky maybe a quarter of our audience will hear it or see it.
[08:01] We need to put our message out there several times. If we're tired of telling the same stories, we need to dig deeper and find some new stories that drill the same message home.
[10:09] Whenever you have a content block, remember that all of the content that you've already done can be repurposed.
[11:39] Expand your mind and content ideas will flow. Read books and listen to new podcasts. Fuel your brain every day and learn something new.
[12:34] If you have a content block, go back to your old content or fuel your brain with new ideas.
[13:52] How are you going to expand your mind? What sounds like fun? What sounds interesting and doable? Once you're clear on that add it to your goals for this quarter.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
16 min
August 18, 2022#490: The Business Model I Swear By: Live Launch, Go Evergreen, Repeat!
This formula has put the epic battle between live launching and evergreen to bed once and for all
If you have a course or product that you’re ready to launch, you might be wondering which is better: Live launching or evergreen?
You’ve probably heard pros and cons about both of them -- Live launching is more lucrative but far more involved, while evergreen may be slightly less of a money-maker but allows you to put your product sales on autopilot and do whatever your little heart desires. (Please note that I’m very aware this isn’t always the case but for many of my students, it has been.)
It’s quite the conundrum, isn’t it? But here’s the good news. After 13 years in the launch game, I have developed a business model that has given me the best of both worlds and put the epic battle between Live launching and Evergreen to bed once and for all.
It won’t run you into the ground, offers longevity, scales well, and gives you multiple streams of revenue. Most importantly, it offers you flexibility as an entrepreneur -- which is what we’re all after, isn’t it?
In this episode, I reveal what that business model is, plus:
How to have an evergreen product that actually turns a profit
Examples of what I’ve seen work, and what I’ve seen work really well
Conversion rate stats from my own Live launches and evergreen products
How to determine what products should be evergreen, and what should be offered on a Live launch
So if you’re an entrepreneur who is still trying to get your business to a place where you can leave your full-time job, support your family, or offer you more flexibility, I encourage you to go someplace quiet and listen closely to this episode -- because it might just change the course of your business for the better.
Here’s a glance at this episode...
[04:33] The best way to build a successful evergreen product is by perfecting it through live launching first!
[06:56] If you skip the live webinars and move right into evergreen, you're leaving money on the table. Hosting live webinars allows you to become a highly skilled marketer in your business.
[08:42] There will come a time when you are ready to graduate to evergreen.
[10:28] My students, Annie Chang and her sister discovered through a live launch what her students actually wanted in an evergreen product. They also launched a successful membership program. Her live launches convert at double of her evergreen.
[13:45] My DCA live launch conversion rate is 9%. My List Builders Society is around 5% to 6%.
[15:45] Once you are happy with your results, ask if it would make sense to launch your product at evergreen.
[17:32] When your live launch alongside your audience, you get to see their insecurities, questions, and objections in real time.
[26:47] Guidelines: 1. Focus on one product at a time. 2. Spend time working on conversion before moving to evergreen. 3. Live launching > Evergreen > What's my next live launch offer. Repeat live launching until it's time to move to evergreen.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
35 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.