The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

July 27, 2022 Wisdom Wednesday: A Content Tip For Course Creators
Welcome to my first Wisdom Wednesday Episode!
Each week, I’ll be bringing you a short five to ten minute episode with some of my favorite bits of wisdom that have been shared on Online Marketing Made Easy in the past.
With over 500 episodes, it’s easy to forget or recall strategies or mindset shifts you’ve learned along the way.
Some clips will be from solo episodes… and others will be from interviews I’ve done. But they’ll both have something in common… they are invaluable tidbits of wisdom worth hearing over and over again.
This week, I'm sharing one of my favorite content tips for course creators! We're also talking about the power of repetition and free content versus paid content.
Wanna listen to the entire episode that this clip was pulled from? You can check it out here: Episode #297: Grow Your Business & Revenue: 6 MUST DO Action Items to Make Magic Between Launches
Enjoy six minutes of a knowledge packed episode!
8 min
July 26, 2022#482: Entrepreneurship Rule #1: You Have To Get In The Game
Spoiler alert: You cannot win a game you do not play
Do you ever think back to when you were a kid playing sports, and what you felt like as you stood on the sidelines of the soccer field, or the ice skating rink, or basketball court?
For me, it was cheerleading.
If you were anything like me, you were probably a little bit nervous (ok… let’s be real -- a lot nervous). Your palms were sweaty, you felt your heart beating through your chest, and even though you had been practicing for weeks, you were afraid to get out there.
All of a sudden your coach looks at you and says, “Go.” She gives you a nudge, and just like that, game on – it’s go time.
And somehow, once you’re in motion all your fear disappears. All of that nervous energy turns into adrenaline and you think to yourself, “I’ve got this.”
You feel incredible because you’re doing it, and you didn’t think you could.
Now, you’re probably wondering why I’m sharing sports analogies with you, and I’ll tell you, sweet friend -- it’s because if you want to be successful as an entrepreneur, you have to be able to get in the game, get into motion without hesitation.
You have to be willing to take calculated risks, willing to fail, and willing to put yourself out there without feeling 100% ready. If I’ve learned one thing over the years, it’s that there’s power in being in the game, even if it’s imperfect.
In this episode, you’ll hear about a recent experience where my own ability to take a calculated risk was put to the test. Yes, it was uncomfortable… and yes, I was afraid I was going to embarrass myself. But I did it, and let me tell you, it was totally worth it.
So if you’re ready to hear what it is, grab your favorite iced beverage, turn up the volume, and tune in. And I promise, no more sports analogies. ;)
Here’s a glance at this episode...
[02:25] You know that being an entrepreneur is so much more than owning a business or multiple businesses. Managing your mindset can be more difficult than any of the other tasks that we do.
[03:10] Failure only gives you the opportunity to grow. It's hard to get in this frame of mind, when things aren't going well, but remind yourself that you're learning and growing.
[04:31] Hobie and I bought an NFT. When the auction happened, I realized that I didn't know what I needed until I got in the game and tried it.
[06:53] That night, I realized that I learned five things that I never would have learned by reading books or watching videos, or asking questions. I had to get off the sidelines and get into action!
[10:42] You do not know what you need to know until you get in the game. Where are you standing on the sidelines? There's a point where you need to cut bait and get in the game.
[14:21] If you're struggling in an area or chasing a goal or chasing a dream, and you're clear on what you want, then where do you need to get in the game now?
[16:25] Remember, no time is going to be perfect. Getting in the game will be the best education that you could possibly imagine.
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18 min
July 21, 2022#481: How To Stop Juggling ALL The Things With Shunta Grant
Learn how to be intentional with how you organize and spend your time
If I could make a wild guess, I’d say that ‘entrepreneur’ is just one of the many hats that you wear. In fact, you probably have a laundry list of roles that you fill on a day-to-day basis -- mother, father, wife, husband, fur-parent, housekeeper, chef, chauffeur, personal shopper, gardener, accountant -- the list goes on.
And with all that you’ve got going on in your life, I’m sure you’ve probably wondered, “How the heck do I keep up with everything and have a successful business?”
Sweet friend, if I had a dollar every time I asked myself that question, I’d be quite rich. And when I do, I remind myself that I don’t have to hustle through it all. Life is so much more fulfilling when you have more white space, more quiet time with loved ones, and more time for yourself.
But like many things, that’s easier said than done. In order to achieve that sort of balance, you have to be intentional with how you organize and spend your time – and my guest on this episode is an expert when it comes to doing that.
Her name is Shunta Grant, and she’s on a mission to help women live lives of intention, leading with self-awareness and self-love. Sounds pretty great, right?
I loved this conversation with Shunta because I learned so much about how I can set habits and routines that compliment my life, and I won’t lie – her philosophy is a bit different from many others in this space.
So if you’re ready to stop going through the motions and start living in the present, tune in to hear:
The difference between being productive and being efficient
Strategies on how to balance being an entrepreneur and a parent without falling victim to the hustle mentality
How to create a routine that connects you to who you are and what you want
The philosophy behind her brand, Best Today
Here’s a glance at this episode...
[06:33] Shunta began her career as an attorney. She realized that she wanted to create resources that plan humanity first, as opposed to doing and doing.
[07:50] Everything they do is built on the four principles of proaction, intentionality, self-awareness, and self-love. We need all four to live an intentional life and grow an intentional business.
[11:03] If you're clear on who you are and what you want, you will produce the things you want. Slow down and make sure the destination is the place where you want to be.
[13:22] Who are you? What do you want? Sit down and write out the answers to these questions and give yourself the freedom to dream.
[19:06] It's okay to throw the idea of balance out the window. Ask yourself what you really want? Honor the season that you are in. It's a container, not a restriction. Caring for children is a season.
[24:06] 1. Honor the season you are in. 2. Stop comparing. 3. Take the time to prune those things that aren't feeding what's the most important.
[30:00] We all have routines, they just may not all be healthy. We need to create healthy routines, so that when we feel triggers we know what positive action we'll take.
[35:03] A lot of people don't believe they are worthy to live an intentional life. You are worthy of the effort it takes to live an intentional life. You were born worthy.
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
51 min
July 19, 2022#480: Time Blocking 101: How I Schedule My Time In 4 Easy Steps
How time blocking has transformed my life, my business and my stress levels
Close your eyes and imagine this super dreamy scenario:
You wake up in the morning excited for the workday, and are crystal clear on what you have to accomplish.
You feel 100% prepared because you know exactly what’s expected of you.
You have all of the information you need to be successful at your fingertips.
You cruise through each task effortlessly, and even have time to take several breaks.
You end the day feeling productive, successful, and not the least bit overwhelmed.
This is not some sort of weird alternate universe. In fact, this exact workday is easily achievable, and I know that because I live and breathe it every. single. day.
Yes, sweet friend. I have developed a very specific formula for structuring my workdays, and time blocking is a big part of it. It helps me stay clear and focused on what my outcomes are, and knock out my task list without context switching.
Let me tell you, this little formula of mine has helped me immensely in my business, and I am so excited to share it with you. In this episode, you’ll hear:
What time blocking is and why it’s been a game changer for my business
The specific tools I use to block out my days, and how I go about it step-by-step
How I’m able to take multiple breaks a day and still be productive
How I use the Full Focus Planner alongside technology to stay on track
So if you’re ready to transform your work days for the better, pop in those earbuds and give this episode a listen. I promise, you’ll thank me.
Here’s a glance at this episode...
[02:38] There's an art and a science to how I block my time. It took me a few years to nail it down, but now I have a very specific formula to help me stay on track.
[03:30] Time blocking is crucial to my business, because it helps me get really clear about the action items I'm going to be doing that day.
[04:14] It all starts with Google Calendar and my project management tool Asana. You can even use it if you have a one-man or one-woman show.
[10:52] I also use my Full Focus planner to get the most out of my time blocks. I use it to identify my top three priorities for the day. Come rain or shine, these three things get done!
[13:27] Recap: Schedule time blocks along with non-negotiables. Time blocks are assigned to me in Asana with more specifics. I write down my three priorities for the next day. If something doesn't get done, we reschedule.
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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
16 min
July 14, 2022#479: Money In The Bank: 6 Fun Strategies For A Quick Cash Injection
Use these tried and true strategies if you want to make money quickly
How many times have you wanted to invest in yourself or in your business but you didn’t have the extra cash on hand to make it happen?
Maybe you really wanted to learn how to create, launch and sell your digital course by taking Digital Course Academy, or finally hire that virtual assistant that you so desperately need.
There’s nothing worse than having a resource at your fingertips (that you know will help take you to the next level) but not being able to spend money on it -- because let’s be real, life is pretty darn expensive.
I get it, I’ve been there… many times.
And that’s why I’m so excited to share five different strategies you can use for a quick cash injection into your business.
Sweet friend, I only wish I would have had these in my back pocket when I first got started and was super strapped for cash, because they’re just that good. And best of all, they’re really easy to implement.
So if you’re ready to learn how you can easily make a quick buck (or thousands) and provide value to your audience, then grab a notepad and tune into this episode that will certainly be a game changer for you and your business.
Enjoy this step-by-step episode!
Here’s a glance at this episode...
[07:47] 1. Offer limited online or in-person one-on-one sessions. You have knowledge and know-how in a specific area, and other people would love to learn from you.
[11:33] 2. Offer limited group coaching spots. Follow the same steps as above but tweak some of your pricing.
[13:06] 3. Audit your spending habits. Find hidden dollars and cut back a little on the pleasure spending. See how much you can save by temporarily eliminating some of your purchases.
[17:32] 4. Host a lower ticket challenge. Teach similar strategies or practices that you would teach in your group or one-on-one sessions.
[20:46] 5. Create a PDF guide or worksheet of something you already teach and you know your audience loves. Then sell this guide or worksheet for a low-cost.
[22:57] 6. Offer your insight through market research. Use legit online survey companies like Swagbucks, Survey Junkie, and User Interviews.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
27 min
July 12, 2022#478: 5 Weeks Unplugged: Lessons From My Sabbatical
The unexpected gift I received from taking 5 weeks off.
I just got back from a five-week-long sabbatical, and holy smokes, sweet friend — it was so much different than I thought it would be.
Now, if you have been with me for a while (or listened to Sabbatical 101: How I’m Prepping for 30 Days Away From My Business), you know that taking an extended time away from my business is something that I have been wanting to do for years. It took a lot of preparation, hard work, and countless lattes — but I made it happen!
Going into it I had some expectations about how things would go. I knew that I would have the time of my life at Chloe’s wedding in Mexico and that I’d create some really great memories with my family at our new lake house. I also knew that being away from my business might cause some anxiety, but heck, that’s what skinny margs are for, right?
But something happened over the course of my sabbatical that I didn’t expect. As I got further and further away from my business, I realized A LOT about myself that I wasn’t necessarily ready to confront. There was an emotional and eye-opening component to my time away that I was not prepared for — and if you know me, you know I like to be prepared.
Now, don’t get me wrong, I am SO glad that I took this sabbatical, and in the end, I walked away with a life-changing gift…
… But would I do it again? You’ll just have to tune in to find out.
Here’s a glance at this episode…
[03:01] I just finished my five-week sabbatical!
[04:47] The good: I loved spending so much time with Hobie. I went at a slower pace and took the time to really take care of myself.
[07:03] The bad: It was really difficult to disconnect. After Mexico, my head started to spiral around work. I had anxiety, which was alarming to me.
[09:26] The ugly: Was that I realized that my identity was in my work. I felt restless when not checking things off of a list. I started to get FOMO.
[11:23] The flip side of identifying with my work so strongly is that I really love my work and feel great about it. I love my team, my students, and all of you listeners!
[12:33] The gift: I need to explore who I am beyond my work. I need to feel loved, supported, and accomplished even if I don’t have a thriving business.
[13:17] Would I take five weeks off again. No! Five weeks is too much. I’m thinking two weeks each quarter might be more fitting for me personally.
[20:09] You might wonder how I was even able to take so much time off of my business. I’ve created a program called Systems That Scale which is all about how I run my business.
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“I love Amy and Online Marketing Made Easy.”
23 min
July 07, 2022#477: Have A Digital Course In The Works? 5 Ways To Keep Your Audience Engaged Until Your Launch
The must-dos to make sure your audience is ready for your digital course
Imagine this scenario:
You’ve got a solid email list. You’ve built up your social media following. You’ve got an engaged audience, they’re resonating with your content, and they want more. You know that the next step would be to serve up a digital course…
But here’s the thing. You don’t have a course… yet! Not only do you not have a course, you don’t even have it mapped out.
This is a great problem to have -- and the good news is, you are about to learn how to bridge that gap until you have your digital course up and running.
And let me tell you, this period of time -- when you have an audience who is genuinely excited and interested in your topic -- is very important, because the last thing you want to do is lose their attention.
In this episode, you’re going to learn what you absolutely must do to make sure that you’re creating content that will set your audience up perfectly for moving into your digital course when the time comes.
You’ll also take away five tangible ways that you can stay top of mind while you work diligently behind the scenes to bring your box office digital course to life.
I hope you have your listening ears on because this episode is jam packed full of my best tips and tricks -- so tune in and enjoy!
Here’s a glance at this episode...
[05:11] Before you launch, do a 30-60 day pre launch runway to build momentum and attract a bigger audience.
[08:38] Be mindful about what you're putting out there. Find your ideal customer avatar, and create content for them that aligns with your future course.
[11:16] Ask yourself: Where is my audience now and where do they need to be? What do they need to learn? What mindset shifts do they need to make?
[12:17] Strategy 1: Tell stories about how you or other people have gotten results through your process.
[12:57] Strategy 2: Take them behind the scenes. People love it when you share little tidbits about your life and business.
[14:55] Strategy 3: Hint to your audience that you have a program coming their way. Have conversations that help them move forward towards your course.
[18:21] Strategy 4: Create a waitlist landing page and segment the emails that come in through that page. Ask your audience to sign up to get the latest news.
[20:12] During your pre-launch runway, create weekly content that's aligned with your upcoming course. Email your subscribers and share a lead magnet weekly.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
25 min
July 05, 2022#476: I’m Writing A Book! A Look At The Good, The Bad, and The Ugly
If you’ve ever considered writing a book, here’s what you need to know
If you have been listening for the past few months, you’ve probably heard me mention that I’m writing a book. This has been a dream of mine for as long as I can remember, and with a lot of hard work and a little help from the universe, it’s happening.
I have been in full-swing book writing mode, and as a ‘first-timer,’ I’m learning a lot. It’s been quite the process, and there’s much more to it than I initially anticipated -- but let me tell you, it’s been incredibly rewarding to see this little dream of mine come to life.
Perhaps what I’m most excited about is the fact that I know this book is going to help so many women find the confidence to leave behind what’s no longer serving them, and move into what lights them up. To me, that makes all the latte-fueled early mornings worth it.
And because writing a book can be a game-changer for your content marketing strategy, I figured that I would give you the full report on what my experience has been like so far. In this episode, you’ll hear:
My inspiration for writing this book, and what pushed me to make it happen
What was most important to me in a publisher, and how I chose one
What the book writing process has been like and the challenges I’ve had
My experience working with a book editor
If you’ve ever considered writing a book, you’re definitely going to want to check out this episode -- so grab your pen and paper, and tune in!
Here’s a glance at this episode...
[05:09] The inspiration for my book comes from an avatar that I serve — a woman who is still in her 9 to 5 job, but knows there’s more out there for her.
[08:53] It's my goal to give women (and men) permission to make a pivot in their life and leave whatever doesn't serve them anymore.
[09:24] I also wanted to show people how to launch and grow a successful online business once they take the leap into entrepreneurship.
[11:58] I have two agents who helped me navigate meetings with publishers. I ended up landing a deal with Hay House, who gave me a great advance.
[15:16] Rehashing stories from the past and digging up past experiences was a much bigger challenge than I thought it would be.
[20:37] Get on the waitlist for Two Weeks Notice to get fabulous bonuses, the latest details, and be part of the launch.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
24 min
June 30, 2022#475: Changing The Face Of Investing & Leaving A Legacy with Arlan Hamilton
From living in the SFO airport to running $20M in VC funds, Arlan shares her incredible journey
My guest on this episode is an absolute inspiration -- and I don’t say that lightly. Her name is Arlan Hamilton, and she is the managing partner of Backstage Capital, a company that she founded while houseless.
Backstage Capital is a new kind of Venture Capitalism (VC) -- one that invests in founders who are people of color, women, and/or LGBTQ+. Arlan identifies as all three.
And as if running 20 million dollars in VC funds isn’t enough to fill her plate, she’s also an author, speaker, and host of her own podcast, Your First Million. Her other company, Runner, connects inclusive companies with operations talent.
Arlan is doing really big things in a really big way. I admire her so much -- not only is she making the business landscape a heck of a lot better for underrepresented founders and entrepreneurs, but she is creating a legacy for generations to come.
I am SO excited for you to hear this important conversation, sweet friend, because it’s pretty powerful. In our interview, you’ll hear:
Arlan’s journey to becoming an activist entrepreneur
Ways you can support people of color, women, and the LGBTQ+ entrepreneurial communities
How to deal with rejection while still moving forward
What you can do to be a good candidate for gaining an investor
I hope this episode is just as insightful and inspiring for you as it was for me. So if you’re ready to meet Arlan, pop in your Airpods, get comfy, and enjoy!
Here’s a glance at this episode...
[03:07] A decade ago, Arlan Hamilton didn't know what a venture capitalist was. Now, she represents people who aren't traditionally represented in the venture capital space.
[04:03] She had big goals and dreams, but she didn't think that venture capital would get her somewhere.
[10:39] Arlan was on the cover of Fast Company, along with other black women on the cover were Oprah, Beyoncé, and Serena Williams. Her venture capital firm has invested in over 200 companies so far.
[25:53] Before you attempt to fundraise, get dialed in on what you truly need. When making a pitch, lean in to what is great about your company. Investors like it when you can show profit or have a large waiting list.
[33:44] Runner is another company Arlan has that connects talent with great companies. It helps inclusive companies find assistants.
[41:39] Arlan shares the amazing story of how she ended up sitting in the front row of a Janet Jackson concert, and how later in life, she was able to do the same for other concert goers.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
1 hr 1 min
June 28, 2022#474: Ways To Shake Things Up When You (& Your Team) Need A Reset
If your usual routine has you feeling uninspired, try doing something different
Do you ever get that feeling that you need to shake things up a bit in your business?
Maybe things have started to feel a little bit stagnant, or you’re not as excited about your online business as you once were. Maybe you feel like you’re just going through the motions, and are getting bored. Or maybe you’re just in need of some good old fashioned fun and quality time spent with your team.
Whatever it might be for you, I’m a true believer in shaking things up from time to time. I find that by doing something different -- just for the heck of it -- I come back feeling more creative, more energized, and more excited than ever about my business.
Recently, I started to get that itch to mix it up, so I did something that I’ve never done in Team Amy Porterfield history -- and let me tell you, it was so worth it.
In this episode, you’ll hear exactly what I did to connect, reset, and have some fun with my team -- plus some other ideas of things you can do when you start to feel a bit uninspired by your usual routine.
And more than anything, I hope this helps you realize that it’s not always about the hustle and grind. Taking the time to laugh, have fun, and experience new things -- whether it’s with your team or on your own -- will only help you become a better entrepreneur.
Happy listening!
Here’s a glance at this episode...
[05:36] Every quarter I meet up with my leadership team for a meeting. We do a lot of brainstorming, deep diving, and troubleshooting.
[07:18] Usually we get straight to work, but it's been an intense quarter, and I wanted to shake things up. I decided to take everyone to Disneyland.
[10:53] After returning from Disneyland, we had a great meeting. I attribute the meeting’s success to the fact that we had fun and connected the day before.
[12:15] You don’t need to do anything expensive to shake things up. You can do a volunteer day, go on a picnic, hike, or just be in nature.
[13:00] If you're a solopreneur, you can shake things up by going on a retreat, an inspiring trip, or attending an event. It’s all about doing something different.
[14:15] You can also consider a total immersion weekend. Go somewhere you haven’t been and brainstorm on ways to improve your business.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
17 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.