The Amy Porterfield Show

By Amy PorterfieldBusiness Entrepreneurship Marketing

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The Amy Porterfield Show episodes

July 22, 2014#35: How to Hire Your First Project Manager with Laura Roeder
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder.
I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business.
In this episode, here’s what we’ll cover:
The difference between a project manager and a VA

Why your project manager should work only for you, rather than have other clients

How much you should pay a project manager

The role of a project manager and what it takes to hire and train one

A mindset shift that needs to happen before you hire your first project manager

How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help

The golden ticket when it comes to hiring team members

Why you don't have to find a project manager who is a perfect fit for your business

And so much more!
Key Takeaways
There are a lot of highly skilled, underemployed people out there now, who would love to work as a project manager

You're in the right place to hire a project manager if you:

Feel overwhelmed, burned out, or emotionally exhausted

Have a bunch of ideas and projects you want to tackle but are too busy

A project manager keeps you organized and helps you to continue moving forward with the things you really want to do

It's more important for someone to have the ability to learn than it is for them to already know all of the programs you use

Be willing to take the time to train your project manager and don't just tell them what to do, but why you want it done

Spend less money on programs and then use that money to pay a project manager

The main things a project manager should help you do:

Translate your goals and plans into daily tasks

Make sure things are being done on time and if they aren't, figure out why

Ensure not just that the work is done, but that the quality is high
40 min
July 08, 2014#34: Ask Amy: How to Hyper-Target Your Facebook Ads
This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode.
This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.
To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!
Here’s the summary of the question for this episode:
“In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?”
Key Takeaways
Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days.

Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook.

You CAN place retargeting ads in both the newsfeed and in the right hand column.

It’s important to set up your retargeting ads in the Power Editor.

I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you.

Lookalike audiences are very valuable but the results you get back from Facebook can be huge -- as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience).
10 min
June 26, 2014#33: How to Write Copy that Sells with Ray Edwards
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray.
As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof!
Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed!
In this episode, here’s what we’ll cover:
One of the first things you need to learn if you want to start a business or create a second income stream
The gene you do NOT need to be born with in order to be a good copywriter
Why you need to do more than just write great content
What your value-add content should always have
How to know if you're giving away too much
How to create a lot of content in a short period of time
4 Rules of Writing
Key Takeaways
All the emails you send should have a "promotional" element to them
Every email you send should include a link
The brain doesn't differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome
Listening to what your audience tells you is the best way to know what questions in the emails you send
The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on
47 min
June 19, 2014 #32: Ask Amy: "What's new with the Facebook Page Timeline layout?"
In this Online Marketing Made Easy Podcast episode, the second Ask Amy segment is introduced, where questions about online marketing, Facebook marketing, Facebook ads, webinars, and email marketing are answered. Listeners can submit questions by leaving a recorded message at amyporterfield.com/askamy.

The featured question in this episode is about the new Facebook Page layout and how to leverage it for maximum impact and exposure on Facebook. Here are the key points discussed:

1. **Stats on the Right:** In the new layout, to the right of the cover photo, you'll find weekly stats, including new Page likes, overall post reach, unread messages, and notifications. Amy suggests tracking these numbers weekly to measure your progress.

2. **Tab Management:** Below the cover photo, there are tabs that function like the old layout's boxes. You can reorder them by clicking "More" and selecting "Manage Tabs." Amy emphasizes that tabs may not convert well unless you use Facebook ads to drive traffic to them.

3. **Scheduled Posts:** If you schedule posts on your Facebook Page, the new layout displays a "Scheduled Posts" notification, showing the number of scheduled posts and the next publication time. This feature makes it easier to manage and edit scheduled posts.

4. **About Section:** Amy advises being strategic with the "About" section, using it to promote lead magnets and important links. However, note that linking to your website may not be an option for local business Pages.

5. **Pages to Watch:** The "Pages to Watch" feature in Insights allows you to monitor other Pages that attract your ideal audience. You can manually add Pages to observe. It's located in the Overview tab of Facebook Page Insights.

6. **Top Posts from Pages You Watch:** After selecting Pages to watch, you can view the most engaging posts from the previous week in the Posts tab of Insights. This feature helps you gain insights and model engaging content strategies from similar Pages.

Amy also mentions that when you add a Page to watch, the admin of that Page is notified but won't know who added it.

This episode is part of the Ask Amy series, where online marketing questions from listeners are addressed. You can submit your questions for consideration in future episodes at amyporterfield.com/askamy.
19 min
June 19, 2014 #32: Ask Amy: “What’s new with the Facebook Page Timeline layout?”
This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I've added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you […]
18 min
June 10, 2014#31: How to Launch a Product Online with Jeff Walker
On this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top internet marketing experts and leaders.
He tells a great story of how he got started, and to get the full scoop, you’ll need to listen to the interview because I wouldn’t be able to do his story justice, so for now I’ll just say that before he started his first online business, he had never ran a business before. He had absolutely zero sales training and no marketing skills.
He jokes that he was always the kid that couldn't sell more than one bag of donuts for the Boy Scouts fundraiser every year and that one bag was usually purchased by his parents. So as you can see, sales and marketing didn't necessarily run in his blood from day one. He was an average guy who made an extraordinary impact on many people's lives and continues to do so through his teachings. That's why I am honored to have Jeff on the show today.
Before you listen to the interview, I want to share one more thing with you and that is that Jeff just wrote a book called, Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love And Live The Life Of Your Dreams, and for a very limited time, you have an opportunity to get the book for free -- you just have to pay for shipping and handling -- and in addition to the free book, he’s throwing in a bunch of free bonuses. To get the free book and bonuses, go to amyporterfield.com/launch.
In this episode, here’s what we’ll cover:
How I met Jeff and how my life changed as a result of meeting him
Tony Robbins’ response to the information Jeff shared with him
Jeff’s failure in the corporate world, and his stint as a stay-at-home dad
The day Jeff's wife's cry for help shook him to his core
The amazing story of how Jeff went from being unemployed and desperate to making a million dollars in less than an hour
Success stories from those who started small and grew big
How dropping hints can build anticipation before a launch
The launch that brought Jeff’s wife home
How Jeff figured out how launches work for many different types of industries
How to know what your customers need from you
Jeff's view on your email list
The decision I personally made that totally changed my business
And so much more!
Key Takeaways
Dropping hints about something to come is a great way to build anticipation before a launch
Successful product launches aren’t magic, but are based on how the mind works, and pull people in
Done right, people will eagerly anticipate your next move and look forward to everything you do
There are 3 core sequences in a launch:
Pre Pre- Launch, when you agitate the market and get people interested
Pre-Launch, when you build value through videos, blog post, and social media
Open Cart, when you actually start taking orders
It’s important to find out what people’s hot buttons are and then create products that meet those needs
There are three types of launches that part of the Product Launch Formula:
Seed launches, when you start with no product (and in some cases no list) and you get paid before you even create the product
Internal launches, where you do a launch just to your list
JV launches, which are more complex and therefore should not be your first launch
You must focus on building assets in your business, and the most important asset you can build is your email list
1 hr 7 min
June 05, 2014 #30: ASK AMY: “I ran a contest on Facebook. Now what?”
This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast. Every other week I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. […]
20 min
June 03, 2014#30: ASK AMY: "I ran a contest on Facebook. Now what?"
This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast.
Every other week I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you've got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!
In this episode, here’s what we’ll cover:
Something I've been struggling with lately
Why my style hasn't always served my customers
The push back I've gotten regarding how I teach Facebook marketing
How overwhelming and scary creating a marketing plan can be when you're first starting your business
The importance of pushing yourself outside of your comfort zone
Why you should look at Facebook differently
And so much more!
Here's the question for this episode:
I just launched my website officially at Easter. I took your advice, I put a Facebook sweepstakes on the right side bar, and the resort I work at allowed me to give out a fantastic package, they're really helping me out and it's going really well. In the first month, I've got about 130-something likes and I just love to see that, but I want to keep the momentum going. I want to know what the next step for me might be, whether it's Facebook ads or whatever you think would be the most efficient thing for me.
Key Takeaways
Anytime you get new leads from Facebook, it's important to be ready to nurture those leads.
Follow up with your new leads with a weekly email, with the focus initially being on pure value, instead of selling.
After 4-6 weeks of pure value, select one opportunity to promote. Send 3-4 emails that talk about this opportunity. Be sure to make those emails about them, rather than about you and your offer.
Work on sharpening your copywriting skills. This is important even if you plan to hire someone to write them for you in the future.
If people don't purchase, put them back into a value-add sequence, and when you're ready to promote again, go back to 3-4 emails about an opportunity.
Use Facebook ads to drive traffic to a lead magnet rather than to a sales page. The goal of ads is to grow your email list. This is how to turn your efforts into profits.
Even though it's hard to get organic reach on your Page, it's still important to provide good content for the people who see your posts.
Email is more intimate than Facebook, when you really understand how to use email.
It's useless to have a big email list if you never use it to promote.
22 min
May 29, 2014 #29: Facebook Ad Targeting Strategies
On this episode of the Online Marketing Made Easy Podcast, we talked all about Facebook ad targeting. But before we get to that, I wanted to tell you about some changes coming your way related to my podcast. First, starting in June I am going record one episode per week, rather than every other week […]
51 min
May 26, 2014 #29: Facebook Ad Targeting Strategies
On this episode of the Online Marketing Made Easy Podcast, we discussed Facebook ad targeting. However, before delving into that, there are some exciting changes to my podcast that I'd like to share with you.
1. Weekly Episodes: Starting in June, I'll be releasing one episode per week instead of the previous bi-weekly schedule, so get ready for more podcast content.
2. Ask Amy" Segment: I'm introducing a new segment called "Ask Amy," where you can send me your questions on online marketing, Facebook marketing, list building, content creation, webinars, or anything related to the podcast topics. This segment is inspired by my friend, Pat Flynn, who hosts "AskPat." He encouraged me to go for it, and I'm thrilled to bring this interactive feature to the show. You can submit your questions to Ask Amy on my website.
Now, let's get back to our main topic for today: Facebook ad targeting. To explore this topic, I've invited my friend and Facebook advertising expert, Rick Mulready, to join me on the show. Rick is deeply involved in online marketing and helps entrepreneurs and small businesses with their Facebook advertising campaigns. He's actively experimenting with ad campaigns and achieving impressive results.
We've had several fantastic discussions about Facebook ads at Starbucks here in San Diego, and our insights have been so valuable that I wanted to share them with you. In this episode, we cover the following aspects of Facebook ad targeting:
- Valuable Facebook ad targeting options, including Interests, Custom Audiences, and Lookalike Audiences.
- Choosing the right targeting option when you're just starting out.
- Targeting website visitors with Facebook ads.
- Expanding your targeting options if you're struggling to find a sufficiently large and effective audience.
- Determining the optimal audience size for your ads.
- Key ad metrics to monitor to ensure your ads are successful.
Now, let's dive into some more detailed information on how to navigate your Facebook ad targeting using the Power Editor, a robust tool for managing Facebook ads.
54 min

About The Amy Porterfield Show

From the publisher's feed

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.