The Art Marketing Podcast

By Art Storefronts

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell ... more

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239239 ratings

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FAQs about The Art Marketing Podcast:

How many episodes does The Art Marketing Podcast have?

The podcast currently has 289 episodes available.

The Art Marketing Podcast episodes:

February 14, 2018 022: Doing Things That Don't Scale
Making the case for doing things that would never work if your art business grows larger, and why these marketing tasks can actually be some of the most powerful.
...more
17min
January 24, 2018 021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat
Fine artist Mathieu Laca is interviewed on topics such as building an audience, setting price points, and his experience running a print giveaway contest on Facebook using ManyChat.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here
...more
27min
January 24, 2018 021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat
Fine artist Mathieu Laca is interviewed on topics such as building an audience, setting price points, and his experience running a print giveaway contest on Facebook using ManyChat.
...more
27min
January 09, 2018 020: Facebook Contests with ManyChat and Messenger
A free print giveaway, $150 in ad spend, and 400 messenger subscribers... all in a week.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here
...more
29min
January 09, 2018 020: Facebook Contests with ManyChat and Messenger
A free print giveaway, $150 in ad spend, and 400 messenger subscribers... all in a week.
...more
29min
December 04, 2017 019: Art Marketing Playbook – Overtime
019: Art Marketing Playbook - OvertimeSome bolt-on extra tactics to the Art Marketing Playbook, including: the (only) three ways to grow your art business, and why to send abandoned cart emails.Show Notes017: The Holiday Art Marketing Playbook018: Facebook Messenger is the New Emailcheck001: How to Combine Online and Offline Selling with Artist Kim Vergil checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribecheckDownload the PDF of a customer follow-up emailcheckDownload the PDF of an abandoned carts follow-up emailTranscribeRead the transcribeJust when you thought the game was over, the official just blew his whistle and we're headed into overtime. So on today's podcast, we're going to cover the only three ways you can increase your online sales, how to email your customers that both purchased and your unsold shopping carts, presumably after a holiday discount, I will include some sample email copy, and then just some of the trade craft and nuance that goes with it.So, let's start at the top. There's only three ways to increase online sales. What are they? Number one, the one that everybody always loves to talk about that we spend the majority of our time talking about, is increasing the number of customers. More traffic, more eyeballs, in the retail sense more people walking into your art gallery. That's the one everybody talks about. Number two and number three, though, they rarely get the same level of attention but they are equally powerful and sometimes more so. Number two is by increasing your average order size, AOV. Best way to think about this is: Do you want fries and a coke with that, right? You had your original order. You asked a customer to get something else. You bolt it on, you increase your AOV. Number three is by increasing the number of repeat purchases.So for the purposes of the rest of this episode, a lot of today's episode is going to build upon obviously the Art Marketing Playbook, which we just released. I think it was episode 17, so this over time concept we're bolting on to the end of the playbook. So if you haven't listened to that one, highly encourage you to do so. We'll put a link into the show notes to it, but you don't necessarily need to to get the value out of today's.So let's assume you have a website and you have a website that is equipped to sell art online, meaning you have a shopping cart that takes credit cards, you can audit your transactional data as well as your unsold shopping carts. If you don't, the 21st century is calling. Pick up the phone and answer, please. You need one. So I'm going to assume that is the case, but don't worry if you don't. There's actually going to be parts of this technique you can use even if you're completely selling all of your art offline. And let's also assume a holiday just went down. You ran a marketing campaign and sale. At the time of recording this, it's been Black Friday and Cyber Monday, right? We just got through that turn, but whatever holiday that just finished it works whenever you're listening to this.So the number one group that we're going to talk about are those that placed an order during your holiday sale. The number two group that we're going to talk about are those that added an item to their shopping cart and then bounced and left your site without purchasing. So those are the two groups that we're going to address.So first, let's talk about group number one. These are the folks that placed an order. So just to further set this up, they placed an order, and let's stick on the Black Friday, Cyber Monday. So during your sales period, however long it was, somebody came and they placed an order. So here we are a couple of days after Cyber Monday let's just say, and let's say our buyer's name was John. I immediately send John an email and I say, "Hey John, I just wanted to thank you again for your purchase. It means the world to me. As a way of saying thanks,
...more
26min
December 04, 2017 019: Art Marketing Playbook - Overtime
Some bolt-on extra tactics to the Art Marketing Playbook, including: the (only) three ways to grow your art business, and why to send abandoned cart emails.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here
...more
26min
December 04, 2017 019: Art Marketing Playbook - Overtime
Some bolt-on extra tactics to the Art Marketing Playbook, including: the (only) three ways to grow your art business, and why to send abandoned cart emails.

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing)
https://linktr.ee/artstorefronts
...more
26min
November 22, 2017 018: Facebook Messenger is the New Email
Why email is dead, Facebook Messenger and Chat Bots, and how artists can use Facebook Messenger to build their audience and sell more art online.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here
...more
28min
November 22, 2017 018: Facebook Messenger is the New Email
Why email is dead, Facebook Messenger and Chat Bots, and how artists can use Facebook Messenger to build their audience and sell more art online.
...more
28min

FAQs about The Art Marketing Podcast:

How many episodes does The Art Marketing Podcast have?

The podcast currently has 289 episodes available.

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