An overview of the power of holiday marketing with actionable steps you can take to market your art during the holidays this 4th quarter.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

An overview of the power of holiday marketing with actionable steps you can take to market your art during the holidays this 4th quarter.

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing)
https://linktr.ee/artstorefronts

016: The New, Shocking Way to Build Your Email List (It's Not)A to Z on building your email list – how to get your website traffic onto your list, moving that list into Facebook Ads, and a hack for getting your contacts into FB if you don't have their email addresses.Show NotesVIDEO: How to Upload Data to Facebook Ads[tcb-script src="https://fast.wistia.com/embed/medias/32qqjdjqpw.jsonp" async=""][/tcb-script][tcb-script src="https://fast.wistia.com/assets/external/E-v1.js" async=""][/tcb-script] 005: Building Your Email List Offline with the "Fishbowl Technique"Resource: Sample Data SpreadsheetcheckWhy Should I Import My Email List Into Facebook?checkNot convinced on pop-ups? Check out this case study.checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribeTranscribeRead the transcribeWelcome to another edition of the Art Marketing Podcast. Today, we are covering the new, shocking way to build your email list. It's not shocking. But what we are gonna cover is the absolute best way to build an email list, which is shocking. Again, it's not shocking. There is no such thing as the best way, there's only one way. You build them one email at a time. What is the one thing that every email list builder has in common? They build those emails one email at a time. Want some encouragement? Everybody starts with one and starts building from there. If you don't have a list, don't worry. You're in good company. Go and get one email, and then focus in on email number two, and rinse and repeat.In reality, today's episode is designed to cover, not just cover but I guess answer a number of questions centered around email, that I've been getting enough of, I figured it was probably high time to cobble together an episode to handle all of them at once. Everything from, "I don't have an email list, how do I get started building one? What do I do? I'm never gonna make it, et cetera, et cetera. Help," to, "My list only has 50 people on it," or, "My email list only has 150 people on it." "I've been doing art shows and fairs for 20 years but never gathered email addresses." I'm gonna cover a whole bunch of those hodgepodge questions, and it's a good time to do so, because the holidays are coming, and so we're rounding the corner on the fourth quarter, depending on when you're listening to this. It's a good time to be thinking about your email list and email marketing.If you're just getting started building your list, absolutely this episode's for you, but if you already have a big list, and you're sending them emails all the time, don't worry, I also have on this episode what I consider to be an absolutely huge update that applies to you. We aims to please, and we do think we have something for everybody on this one. I'm gonna cover basically three different main points. Email list basics 101, although it's kind of, sort of hard to call them basics, as so, so many people still ignore them. I'm gonna break that up into the online and the offline version.And then, I'm gonna cover this Facebook update I think everybody needs to be aware of. It's scary. It's either scary good or just plain scary, depending on how you look at it. We'll get into that in a second. And then, how to leverage that Facebook list to jumpstart your list building, so you can get some more emails on your list to send emails to.Let's start right in with the email list building, the online version. What do you need? You need a website and a way to capture emails. There is a myriad of both paid and free options out there, so stick to whatever one's for you. I don't care what, wherever you host your website and whatever email service provider, ESP, you use. I don't want to get bogged down in that, it's more about the technique.On this website, you need to have a popup of sorts that has an incentive to opt into your list. Versions of this might be 20% off for first time customers, free shipping on your order for joining the list.

A to Z on building your email list – how to get your website traffic onto your list, moving that list into Facebook Ads, and a hack for getting your contacts into FB if you don't have their email addresses.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

How the internet has changed everything, how that change applies to the art world, and what artists should do to take advantage of this.

How A 26-Year-Old Artist Makes 40% Of Sales Through Instagram

How the internet has changed everything, how that change applies to the art world, and what artists should do to take advantage of this.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

014: The "Does My Art Suck?" Test - Part 2How to use the latest search techniques to learn more about your niche and market, and how to work towards making your first art sale.Show Notescheck013: The "Does My Art Suck?" Test – Part 1check005: Building Your Email List Offline with the "Fishbowl Technique"checkComing Soon: Video tutorial of the search techniques mentioned in this episode. Stay tuned.checkCheck out this screenshot for an example of the related search terms Google will provide you at the bottom of the search results. We searched "coastal artworks" for this example.checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribeTranscribeRead the transcribeHey guys, welcome to the Art Marketing Podcast. First off, if you're new to the show, if this is the first episode you've ever heard, first: welcome. Secondly, this is part two of a series we're in called the Does My Art Suck Test. It covers how to validate your art on the market and how to see if it will sell. So, if you haven't listened to part one, you might want to stop this now go listen to part one, come back. Let's talk about what we're gonna cover today on part two. We're gonna talk about how you do your homework before you take the test, a part that I'm calling How To Search In 2017. We're gonna cover taking the test, and all the technical elements that we recommend. And then finally, as a third point, the importance of feedback and how to gather it.We talked about the practical, about the big picture in part one, so we really do want to make part two today, as I promised, more tactical. That's gonna start off with doing homework; with launch prep, with pre show, and I absolutely love this test, because it's how you get your search on. It's how to search in 2017. You mean there's more out there than Google? Yes, there is. But your job in this step, before we get into the tactical elements, is to, before you even think about a venue, or where you're going to exhibit, or what art you're gonna take there is to educate yourself about your market. I love analogies, let me give one: everybody goes to layer one. They go one layer deep. What do I mean? You go and you search, and you look at the results, and you read some stuff, and you educate yourself; you've gone down one layer.Let's use Wikipedia as an example. Most people search Wikipedia, what they're looking for, whatever it may be, they read the Wikipedia article. "Okay, I feel educated," I leave. That's not gonna work for you in this situation, not if you want to win. You've gotta go a layer deeper. In a case of Wikipedia, in that analogy you're gonna go search Wikipedia, then once you're done with reading that you're gonna go all the way down to those footnotes and you're gonna click on every single solitary one of those links, and then you're gonna go and read all of those articles. That's going a second layer deep. 99% of people don't ever do that; that's the power in how this search technique works.when I say search has become so much more than Google, yes, Google is doing still important. It's a great place to start. Let's talk about how you search in this, the year of our Lord, 2017. You start with Google, yes you look at the Google results. Figure out what your niche is, what your subject matter is, start putting some keywords into Google and start looking at the results. What are you looking for? You're looking at the very top to see anyone advertising on your particular terms, you're looking at the search results, you're clicking on a couple of those links and you're even going all the way down to the very bottom of the search results page and you're seeing what the other related search terms were. We should probably put a screenshot of that in the show notes. In fact, I will.You want to look at all three of those things and start getting an idea of what's out there, what's on the Internet, who's selling it?

013: The "Does My Art Suck?" Test - Part 1A 1-question quiz to help you determine if you're ready to sell your art online.Show NotescheckRate and Review the Art Marketing Podcast on iTunes​checkDownload the PDF of the show notes + transcribecheck014: The "Does My Art Suck Test?" – Part 2TranscribeRead the transcribeWelcome to the Art Marketing Podcast. Today we're going to be talking about religion, politics and the does-my-art-suck test. Well, not the first two but the third one we are, the does-my-art-suck test. Top three. What is it, why it's important and why we think some of you need to take it, and how you can do that.That's a little spicy, little spicy. Feels like I've just pulled the pin on a grenade and rolled it under your front door. Run and take cover. But I think if you permit me to set things up it will be a good episode. I'm actually really fired up about it because it's completely foundational to everything that we're trying to do with this podcast.We attempt to be on this podcast, at least so far, incredibly feedback driven. Our business is software for artists and a nice little side benefit to that is you end up talking to artists all day. We've been doing this for years now, phone calls, emails, live chats, comments on Facebook, Instagram, Twitter, everywhere.I've mentioned this before, not just artists but you get to see artists at every stage of the game. Never attempted to sell their work, thinking about it, attempted to sell their work, didn't work out, have sold offline but never online or selling offline but not online. Every combination in between, doing really well in both, trying to expand, trying to level up. You spend enough time doing that, you start getting an idea of the market that's out there, the various different personalities, we call it agendas, of artists start to emerge. Let me address a few of those.If you like doing art just for the sake of doing art, love that, that's me with photography. Love taking photos, enjoy it, get creative outlet there. Not attempting to sell them any time soon, no plans to do that. Awesome, respect these types. The all, "All art should be given away for free." All good, we love free. Who doesn't love free? Again, respect to you guys.The, "I don't sell any of my art and never will. It has a soul and selling it will kill it." Bit dramatic but again respect. Then there's the, "Art does not sell online or offline because ... Some of my favorites are Chinese who are flooding the market with cheap art. Millennials have no money, you have to be dead first for art to sell. Everybody is stealing your art on the internet and printing it out at home and hanging it on their walls." I love that one. Facebook and Instagram have stolen your free reach, the market is saturated. The list goes on and on. Totally cool if that's your theory and if that's what you feel.Just got a text message here, let me read this. It says, "The results are the results, you can blame anything you want but please start and stop with yourself." Interesting, text message from Gary V. I didn't say it, he did, don't blame me. Look, I want to address the rest of you, all the rest of you. What I see our job is, the job of this podcast, and yes, the job of art storefronts, is if you're an artist that wants to sell your art online, to try and generate consistent monthly sales, potentially be able to support yourself full time as an artist or if you're already in that stage and you want to improve sales and level up your game, that's why we exist.You're the ones that we want to empower. What the heck do I mean by that? You're Daniel-san and we want to be Miyagi. You're Luke Skywalker we want to be Yoda. You're Edmund Hillary and we want to be Tenzing Norgay. I think there's two ways to do that. We could try to attempt to help you get better at your actual craft or art, hashtag not our department. Or, we can help you get better running the business side of the equation.