005: Building Your Email List Offline with the "Fishbowl Technique"Capitalizing on the tried-and-true Fishbowl Technique at art shows – how to collect the leads, and what to do with them afterwards.Show NotescheckMore on the differences between cold, warm, and hot traffic in Episode 003checkCheck out artist Randy Hufford using the fishbowl technique at an art faircheckRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribeTranscribeRead the transcribeWelcome to the Art Marketing Podcast. This is Patrick, your host, and if you are an artist that has ever exhibited at craft shows, at art fairs, at a gallery show or exhibited or shown your art in any capacity there to the public, this episode is for you. Now, let's start talking about some new technology.One of the things that we've been doing on this show is really trying to get listener feedback, and one of the ways that we've gone about that recently is with this new piece of technology where you can actually pop a chat window on the site. This is radio, it's not visual, so I might as well explain it. If you come to the podcast website, there's a little bubble on the right hand corner. If you've been on the site for any amount of time, it will pop up, show my ugly face and I'll ask you a question. The question's been, what's the one topic you would want to see covered on this podcast?It's been really fun over the last couple of days or so to be able to get all the responses and many times, I've actually been there live to respond, and I'm responding to all of them, so if you do come to the site, depending on when you listen to this, it's the artmarketingpodcast.com, you might see the chat bubble pop up, but anyway, I've been answering those questions and getting into some of the live back and forth, and one of the questions that's been popping up repeatedly is, how do I get started growing my email list?I think this is a really important one, and I think, given the last episode, and for those that didn't listen to that one, we brought on artist Bill Stidham, who put 220,000 miles on the van, driving around the United States going to art shows and gathering email addresses. Fast forward 10 years later, he's one of the most successful artists that we have on the platform. He did the work, but he did it smart.I thought this was a perfect time to answer that question, so let's get into it, right? How is an email list built? It's built one email at a time. It's like making deposits in a bank account. If you have the right strategies in place and compound interest and time, you're going to be in a great place. I mentioned some of the artists on our platform, and I've talked to so many of them, literally have been exhibiting at these art shows or crafts fairs or festivals for 10 plus years, and I get into these conversations.I'm like, "Well, what size is your email list? Were you not gathering emails those entire 10 years?" Many times I'm like, I hear, "No, I wasn't." It's like, "What? You weren't getting emails? Do you know where you'd be today?" Granted, 10 years ago email wasn't perhaps quite as prevalent, but it still was, right? It's one of these things that you really need to be doing, and I don't think it's something that should be taken for granted or just assume that everybody's doing it.I want to get into this technique today, and it's the fishbowl technique. Pretty much everybody alive has probably seen this. It's a big bowl asking you to leave a business card for a free whatever. I think probably most commonly you see it in restaurants where you walk into a restaurant and on, like a Subway sandwich shop or something. On the side of a table, it's like, "Leave your business card for a free sandwich, giveaway, drawing," whatever the case may be. Put your business card in there, the idea is that after some period of time, the restaurant will contact you and say you won, or in my case, you didn't win,

Capitalizing on the tried-and-true Fishbowl Technique at art shows – how to collect the leads, and what to do with them afterwards.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Bill Stidham on changing subject matter to find your art niche, and hitting the pavement to build a sustainable online/offline hybrid art business.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Thinking about your traffic in terms of cold, warm, and hot segments - plus how to effectively advertise to each of them on Facebook and Instagram.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

003: Not All Traffic Is Created Equal - An Intro to Facebook TrafficThinking about your traffic in terms of cold, warm, and hot segments - plus how to effectively advertise to each of them on Facebook and Instagram.Show NotescheckThis episode is a continuation of 002: Why Most Artists Fail at Facebook AdscheckLearn how to install the Facebook Pixel in this postcheckIf the whole concept of remarketing still has you scratching your head, this is the post for you checkHit the blog to learn how to import your email list into a Facebook audiencecheckDon't forget, Wax On, Wax Off...checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribeTranscribeRead the transcribeNot all traffic is created equally, so why are you treating all traffic equally? Why are you messaging all traffic equally? Hey, guys. Patrick here with another edition of the Art Marketing Podcast. What am I doing here? What's going on? Assuming you're just getting started with the podcast, my name is Patrick. I run marketing in a company called Art Storefronts. You know, we have a large number of artists on our platform, and one of the biggest questions that we get all the time is about Facebook ads, specifically how to approach them, what are the best practices, should you be doing them, and on and on and on. What we're doing with a couple of episodes here in the Art Marketing Podcast is we're getting in the weeds on Facebook ads and really trying to cover the subject.Now, I said in the last episode that I think it is Facebook ads and by definition, for those that don't know, Facebook owns Instagram, so it's one platform to advertise on both, but the two of them combined is such a complicated beast, such a complicated animal that I honestly think a podcast could be dedicated for just how to sell art on Instagram and Facebook. It really could, so what I wanted to do is kind of give you some foundational lessons, some things that I think you need to know before you even start thinking about getting on Facebook ads. In addition to it being a complicated beast, the platform is just changing all time. New updates, new updates, new updates all the time, and it's like a really, really difficult thing to stay up to date with unless you're just in it all the time.The good news is there is some foundational elements that do not change that you just need to know, that are going to give you a way better chance of succeeding with Facebook ads. It's going to stack the deck in your favor, so that's what I'm doing with these couple of series. I'm just take as many episodes as it takes to give you that foundational basis and to give you whatever it ends up being, five, six, seven, 10 episodes, that you can listen to in a row and binge listen to in a row before you make the leap into Facebook ads, that you'll give you a conceptual understanding of what I think you should be doing, what are best practices. Then you can take it to bits and pieces, and use them as a proxy for how you want to inform your campaigns and your strategies, but you're going to be in a way better position and you're not going to have to pay any of the idiot taxes, or waste any of the money that I wasted throughout my career on Facebook ads. That's where we are. We're covering the basics.If you listened to the last episode, which I guess was episode two — we're on to number three — I was talking about traffic types and that not all traffic is created equally. A great way to think about advertising on Facebook, what are you doing when you're advertising on Facebook? You're attracting traffic, so let's not think about all of them as the same. Let's split them up into three simple types just to keep things easy and understandable. You've got cold traffic. The analogy there is this is somebody that's never met you before. You've got warm traffic. This is somebody that you have met. There's been some interest that's been shown, so you've been introduced.

002: Why Most Artists Fail at Facebook AdsAdvertising on Facebook is so powerful for artists - so why do most fail at it, and how do you run a successful campaign?Show NotescheckFor an introduction to creating romantic content, check out our playbookcheckThen take some time to watch our Office Hours webinar on Romantic Email Marketing. (Take advantage of the clickable table of contents to jump around the webinar!)checkCheck out the monster yellowtail Patrick caught with "the fish whisperer"checkMoz has a great slidedeck on "the greatest myth in content marketing." See slides 10 through 33.checkGary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" is a great read relating to how things really sell onlinecheckReady to install the Facebook Pixel? We show you how in this tutorial.checkRate and Review the Art Marketing Podcast on iTunescheckDownload the PDF of the show notes + transcribeTranscribeRead the transcribeHey guys, Patrick here with you. Welcome to the Art Marketing Podcast. We're all the way up to Episode Three, I guess. I guess technically it's Episode Two because we had Episode One, the Intro Episode, the Zero Episode. Welcome to Episode Two. Fired up to have you guys with us. On Episode One, thank you for all the incredible feedback, was absolutely blown away. If you guys have not had a chance to listen to episode one, highly recommend you do that. It was about some online and offline art selling tactics with artists Kim [Virgil 00:00:38]. We've really just been blown away by the feedback. Incredible amount of props to Kim because she just has some amazing techniques in there. Highly recommend you listen to that one.We're motoring right along in this podcast. We're kind of searching at this point for what the blend of content is going to be that's going to be the most beneficial for you guys, our listeners, to help you on your journey to start selling more art online. What's that combination look like? Are they shorter episodes, longer episodes? Are they interviews or solo shows? What's going to be the most valuable? What's going to feel right? Is it going to be a combination of them all?Today, I'm going to run with a solo show. I think I'm going to address on today's podcast what I know just from working at art store fronts is pretty much one of the biggest hot button items out there, the biggest ... the lightning rod of questions and conversations. I'm talking of course about Facebook ads and yes, by extension, Instagram ads.Let me start by saying I am so incredibly fired up about this topic and so fired up to get into it. I've been running Facebook ads for years and years and years. I've spent well into the six figures on them on campaigns I've had under management and seen a great deal of success and also a tremendous amount of failure along the way and a tremendous amount of money wasted.I've cut my teeth in this for a long period of time and I think I can really offer you guys some great insights into how you can potentially make it work. Let me tell you, I'm fired up for you guys. I think, not only is it in my opinion without question, the one area that most art sellers should be focusing on to generate traffic to their websites, Facebook and Instagram ads, when you go the paid route. I also think it lends itself so incredibly well to art sellers as a niche.What are you guys selling? You're selling, by nature, an extremely visual product. Facebook and Instagram are platforms that are completely driven by photos, videos to a small extent, or to a large extent too, I should say. The images are key and that's what you guys have to offer. I think it is very fertile ground, you just need to be taught what to do, how to approach it, how best to look at it.There is a tremendous amount to unpack here and a tremendous amount of questions that are going to arise. What are the questions? Should you be running those ads? Are they an effective source of traffic? What's a Facebook Pixel? How do I get started?

Advertising on Facebook is so powerful for artists - so why do most fail at it, and how do you run a successful campaign?

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Learn how to combine online and offline art selling tactics. How to stack a number of small wins into a big win.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

The mission and vision for our brand new podcast.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here