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Many salespeople think that they need to drop their price, or have the lowest prices to win business. And when they do drop prices, if they do get the deal, they are giving away profit, many time unnecessarily.
To win deals at the prices you want, the needed strategy is differentiation. Lee Salz shows us how to create meaningful value and stand out from the competition so we can deliver value, and sell at full price.
Art shares a cold calling opening suggestion he found in a post online.
As is, it would likely get a user rejected.
Can you spot what is wrong?
You'll hear what it is, AND what could have been added to make it effective.
Plus, you can model it for your own successful prospecting openings and voice mail messages.
Here's a sales question, that according to people in the car business, causes accidents during test drives.
Hear what it is, why it works, and how you can adapt it to your own sales situations.
There has been a lot of false and misleading advice spread about sales and prospecting, and what does and does not work.
Mike Weinberg has stepped up and called BS on a lot of it, in a big way, in his new book, "Sales Truth."
In this episode, he shares with Art some of the nonsense that is out there, and the Truth about what is working--still.
There are many similarities between poker and sales.
Art had the opportunity to be at a dinner with world champion poker player (and author, and Celebrity Apprentice finalist) Annie Duke.
Annie shared her thoughts on "tilt," "bad beats," and other ideas that are directly applicable to our sales success.
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