Every day we are flooded with information. Some of that information might be helpful in serving our clients or organization, but because there is so much of it we are often unable to step back and look for patterns we can apply. On today's episode, I share some thoughts about the art of selective attention and how to transform information into understanding so that we can create more value for the people we serve.

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Today’s episode is sponsored by Skillshare, the place to learn new skills and take your work and life to the next level. For a month of free access to courses, visit Skillshare.com/creative.

Music for the AC podcast is by Joshua Seurkamp. Remix is by DJ Z-Trip.