The Bad Therapist Show

Are you feeling overwhelmed and powerless in your business when facing tough times? In today's episode, I will guide you on how to regain control in your business when things seem to be spiraling out of hand. We'll delve into a transformative process of self-reflection and mindset work that will not only help you understand why you're facing these challenges but also equip you with strategies to navigate them.

But this episode is more than just a survival guide; it's about turning your struggles into stepping stones for future success. You'll learn how to extract valuable lessons from your challenging times and use them to fortify your business against similar situations in the future. By the end of this episode, you'll have a clear roadmap to regain control in your business and steer your business back on track. So, if you're ready to turn the tide in your favor and set yourself up for success, then this episode is a must-listen.

Topics covered in this episode:

• What is the first step to regaining control in your business during tough times?
• How can self-reflection help you understand why certain things are happening in your business?
• Why is mindset work crucial in overcoming business challenges and how can you start incorporating it into your routine?
• What can you learn from tough times and how can you set yourself up for success in the future?
• How can you remind yourself of the intentional decisions you've made and recommit to your plan so you can regain control in your business?
• What changes do you need to make to prevent future dips in revenue and improve your financial stability?

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Unbound: A Woman's Guide to Power by Kasia Urbaniak 

Related episodes:

• Episode 9: Overcoming Disappointment: The Biggest Obstacle to Business Success
• Episode 20: Tips & Strategies on Overcoming Slow Months in Your Therapy Practice 

Quote:

“Finding the places where you do have power can be incredibly helpful to just settle yourself in moments where you would otherwise keep on freaking out.” - Felicia

In today's episode of the Bad Therapist Show, I'm joined by Rae McDaniel, a Certified Sex Therapist and the Author of the book "Gender Magic." We discuss Rae's journey into therapy, their impactful work with the LGBTQ+ community, and the importance of authenticity in the online age as a therapist. Rae also gives us an exclusive insight into their groundbreaking book, "Gender Magic," which aims to help trans and non-binary individuals achieve gender freedom and explores the joy and celebration that can come with gender exploration.

But this episode isn't just for therapists or those in the LGBTQ+ community. It's for anyone who believes in the power of authenticity and the courage to speak their truth. So, whether you're a therapist looking to better support your LGBTQ+ clients or someone simply interested in understanding the nuances of gender identity, this episode is a must-listen. Let's explore Gender Magic together!

More about Rae McDaniel:

Rae McDaniel (they/them) is a non-binary Speaker, Author, Therapist, Certified Sex Therapist, Coach, and Transgender Diversity and Inclusion Educator.  Rae helps audiences gain the sheer audacity to be themselves in the world through play, pleasure, and possibility. 

Their book Gender Magic is a first-of-its-kind practical guide to achieving gender freedom with joy, curiosity, and pleasure for transgender and non-binary individuals, gender explorers, and those who love them (May 2023.) Rae is also the founder and CEO of Practical Audacity, a Gender & Sex Therapy practice in Chicago, serving over 400 clients yearly. 

Topics covered in this episode:

• What led Rae to become a gender and sex therapist?
• How did Rae start their own therapy practice focused on serving the LGBTQ+ community?
• What does it mean to be an authentic therapist?
• How can therapists better serve the LGBTQ+ community, regardless of their own identities?
• What are some practical steps therapists can take to support LGBTQ+ clients effectively?
• What inspired Rae to write 'Gender Magic' and what can readers expect from the book?
• Shifting the narrative around gender exploration from one of suffering to one of joy and self-growth.
• What does a world filled with 'Gender Magic' look like and how can we work towards creating it?
• Why is it important for therapists to invest in themselves and trust that they have something valuable to say?
• Rae's wisdom for listeners of The Bad Therapist Show who are feeling inspired by Rae's journey.

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Connect with Rae:

• Website: www.rae-mcdaniel.com 
• Instagram & TikTok: @theraemcdaniel 
• Facebook: @raemcdanielgendermagic 
• Gender Magic book: www.gendermagic.com 
• Practical Audacity: www.practicalaudacity.com

Resources from this episode:

• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Quote:

“I'm hoping that everyone who reads Gender Magic can get behind the idea that the world is better when we are able to be authentically ourselves, free from fear, free from shame. It creates magic and not only magic for the individual, but magic that ripples out throughout our culture.” - Rae

Get ready to create a powerful website that will attract more clients! In this podcast episode, I interview Sarah Busse, an expert in strategic website design. We dive into the topic of building a strategic website that converts visitors into clients, whether you're looking to do it yourself or hire a professional designer.

We discuss twelve essential elements that every therapist's homepage should include. From crafting a captivating headline and incorporating clear call-to-action buttons, to addressing pain points and offering solutions, showcasing testimonials, and using high-quality photos - we cover it all. You'll discover the significant difference between a good and bad website, and how aesthetics and strategic flow can make or break your online presence.

Sarah also shares her inspiring journey of starting her own business and the mindset shift she had to make in order to charge higher fees. And as a special treat, she has a fantastic offer for our listeners! Tune in to this episode and learn how to transform your website into a client magnet!

More about Sarah Busse:

Sarah is a strategic website designer for high-ticket service providers. She blends beautiful design with strategy and user experience to create websites that help you grow your business. She lives in the rolling hills of western Wisconsin with her husband, newborn baby, and a plethora of chickens.

Topics covered in this episode:

• The importance of having a professional and strategic website for therapists.
• The key elements that should be included on a strategic website to attract and convert potential clients.
• What do you need to be aware of when posting testimonials or email list opt-in on your website?
• How can niching and sharing personal information on your website set you apart from other therapists and create a deeper connection with your audience?
• What does a strategic website look like?
• How can therapists make their websites more effective in attracting clients?
• Is it necessary to have a perfect website to get started?
• How can therapists overcome perfectionism and start taking action with their websites?
• What motivated Sarah to start her own business?

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Connect with Sarah:

• Website: www.magdalenedesignco.com
• Instagram: @magdalenedesignco

Resources from this episode:

• Get 25% off a semi-custom website from Sarah at Magdalene Design Co. with the code  BADTHERAPIST25 at magdalenedesignco.com/semi-custom-websites

Related episodes:

• Episode 14: Choosing a Therapy Niche That Aligns with Your Values & Passions w/ April Snow, LMFT

Quote:

“Your website is a huge marketing tool. And if it's not helping you get clients and it's not clear to your clients what they need to do, like your website is basically pointless.” - Sarah

Are you wondering why people are landing on your website, but they're not actually booking a call or inquiring about your services? Well, I have a solution for you! In today's podcast episode, I'll be sharing a practice that will immediately improve your website and help you bring in more ideal clients. Imagine having a website that clearly communicates how you can help your potential clients, makes it easy for them to take the next step, and leaves a lasting impression. Sounds amazing, right? That's exactly what I'll be discussing in this episode! 

You'll learn how to put yourself in the shoes of your ideal client, identify what works well on your website, and discover areas for improvement. By the end of this episode, you'll have a wealth of information to make small but impactful improvements to your website. Don't miss out on this opportunity to transform your website into a powerful marketing tool. Tune in now and start attracting your ideal clients today!

Topics covered in this episode:

• How can auditing your own website and comparing it with other therapists help you improve your website and attract more clients?
• What are the key factors to consider when assessing a therapist's website from a potential client's perspective?
• Exploring the concept of storytelling in branding and how it can be applied to improve your website.
• Why should you always include key information such as location and fees on your website?
• Consider the impact of changes on SEO if you have an SEO strategy in place.

Resources from this episode:

• Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Having a website is better than having no website." - Felicia

Have you been thinking about joining the Scalable Offers for Therapists mastermind, but you’re not sure if it's right for you? Then you won't want to miss this episode! Today I invited a special guest, Julia Tsakalis. Julia joined the Scalable Offers for Therapist mastermind last year, and in this episode, she shares her incredible journey creating her scalable offer, 'Mom's Mini Retreat', that was not only near and dear to her heart but also incredibly successful.

She takes us through the process of coming up with the idea, overcoming mindset challenges, and finding the support she needed to make it happen. But what sets this episode apart is the raw honesty and vulnerability that Julia brings to the table. She opens up about her imposter syndrome, fears of failure, and the importance of self-compassion throughout the process. Join us as Julia shares how she almost canceled her first retreat, the lessons she learned from the experience, and how her second launch was completely sold out and ended up being a huge success.

More about Julia Tsakalis:

Julia Tsakalis is a Licensed Clinical Social Worker in northern New Jersey. She opened her psychotherapy practice, Dynamic Heart Counseling, in 2015. She is really good at helping teens and young adults work through grief and trauma. She is a mom of 2 boys and a pug, and has a passion for helping new parents end generational cycles through the Internal Family Systems lens. She doesn’t really have free time, but when she does she likes to read psychological thrillers, exercise, and try new recipes. 

Topics covered in this episode:

• Julia's experience in the Scalable Offers for Therapists mastermind.
• How Julia came up with the idea for her scalable offer, the "Mom's Mini Retreat"
• How being part of a community of therapists helped Julia in creating her scalable offer
• Why it’s important to have patience and self-compassion when starting a scalable offer.
• The initial challenges Julia faced when running her first retreat and the lessons learned from it.
• How Julia overcame imposter syndrome and logistical concerns during Scalable Offers for Therapists
• Julia's message for those who are considering joining Scalable Offers for Therapists.

Resources from this episode:

• Join Scalable Offers for Therapists

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Connect with Julia:

• Website: www.dynamicheartcounseling.com
• Instagram: @dynamicheartcounseling

Quote:

"It's definitely not going to hurt your business to start exploring the idea of a scalable offer, and Scalable Offers for Therapists is a really good way to do it." - Julia

In the last couple of episodes, you heard me talk about how you can expand your services beyond the traditional therapy room, specifically through scalable offers. Today, I'm going to share with you my top launch hacks that will not only increase your chances of success but also make the entire launch more enjoyable for you!

From guarding your time and energy to putting blinders on and staying focused on your own business, I'll show you how to overcome common obstacles that can derail your launch. You'll learn practical strategies to manage distractions, overcome mindset blocks, and stay on track with your goals.

I'll also reveal the power of setting goals that you can actually control, so you can measure your progress and stay motivated throughout the entire launch process. No more feeling overwhelmed or discouraged by factors outside of your control. Tune in now to learn my must-know launch hacks and get ready to launch like a pro!

Topics covered in this episode:

• What are some launch hacks that you can use to increase your chances of success?
• Why is it important to protect your time and energy during the launch process?
• How can mindset practices help you overcome discomfort and boost productivity?
• Why is it beneficial for you to stay focused on your own business instead of comparing yourself to others?
• What types of launch goals should you set?
• How can you maintain focus on creating your offer and avoid distractions?

Resources mentioned in this episode: 

• If you got on the Scalable Offers for Therapists waitlist, check your email for a link to the sign up for the mastermind.

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Episode 24: My Favorite Scalable Offer Idea for Therapists

Quote:

"Focus on yourself, focus on your business and serving the people that you want to attract. That will be far better than anything else you could do, and it will lead long term to much more success." - Felicia

Are you a therapist who dreams of earning passive income? If so, you won't want to miss this episode! Tune in as I dive deep into the world of passive income for therapists, explore how to create passive income for therapists, and why it's so crucial for your business.

So if you're ready to stop relying solely on one-to-one work and start generating more freedom and income streams, I invite you to join me in this episode where we'll uncover the real path to creating passive income as a therapist. Throughout the episode, I debunk common myths about passive income, reveal the truth behind creating scalable offers that lead to true financial independence, and share practical tips and strategies to help you navigate the journey towards passive income. From defining terms like passive income and scalable offers to understanding the importance of iteration and marketing, I'll guide you every step of the way!

Topics covered in this episode:

• Why is passive income important for therapists?
• What is the difference between scalable offers and passive income for therapists?
• How long does it take to create passive income and what are the challenges involved?
• Are you truly dedicated to your dream or do you only want it if it happens quickly? 
• How can you enjoy the process of building your business and reaching your goals? 
• How can joining a mastermind community support you in your journey towards passive income?

Resources mentioned in this episode 

• The Scalable Offers for Therapists waitlist is now closed. Any remaining spots will open to the public on September 18th.

Connect with Felicia:

• Get my Freebie & join the email list The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Episode 25: How To Have A Successful Launch For Your Scalable Offer
• Episode 23: Why Should You Start Creating a Scalable Offer Right Now

Quote:

"Stop waiting till you're this more perfect version of yourself and start moving towards your dreams right now." - Felicia

Are you feeling frustrated with your past launches? Wondering why some of them didn't quite hit the mark while others soared to success? Well, you're in luck! In today’s episode, I’ll share valuable insights on achieving a successful launch for your scalable offers.

Join me as I break down the common pitfalls that lead to failed launches and provide my top tips to overcome them. From creating a solid plan and simplifying your approach to mastering sales techniques and understanding your client's purchasing journey, I'll guide you through each step of the process. I'll also delve into the importance of mindset work and having the right support system in place. 

By the end of this episode, you'll have the tools and knowledge to make your next launch a resounding success. Hit that play button now and let's unlock the secrets to a successful launch together!

Topics covered in this episode:

• Why do some launches of scalable offers fail while others succeed?
• What defines a failed launch and how can it be avoided?
• Why is having a plan important for a successful launch?
• How you can master sales and understand your potential clients' purchasing journey so you can have a successful launch
• How can a daily mindset practice help therapists navigate the challenges of launching?
• Why is seeking support crucial during the launch process?
• My top tips on how to have a successful launch.

Resources mentioned in this episode 

• The Scalable Offers for Therapists waitlist is now closed. Any remaining spots will open to the public on September 18th.

Connect with Felicia:

• Get my Freebie & join the email list The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Episode 24: My Favorite Scalable Offer Idea for Therapists
• Episode 23: Why Should You Start Creating a Scalable Offer Right Now
• Episode 9: Overcoming Disappointment: The Biggest Obstacle to Business Success
• Episode 6: Mastering Your Marketing Strategy

Quote:

“The temptation when you're launching your scalable offer is often to throw everything you have at it and do tons of marketing, but that only works if you can actually sustain it.” - Felicia

If you've been itching to take your therapy practice to new heights, reach more clients, and increase your income, then join me in today's episode as I dive deep into the world of scalable offers for therapists!

Last week, I talked about why you should create a scalable offer, but which format of scalable offer is the best? I'm glad you asked! Because today, I'm going to share with you my favorite format of scalable offer. Together, we'll explore how you can create a scalable offer that not only allows you to be your authentic self but also helps you tap into marketing opportunities like never before.

I'll walk you through the key elements of a successful scalable offer and share my secret strategy for creating modules as you go, saving you time and ensuring your content is tailored to your participants' needs. Plus, you'll discover how to deliver information in a way that's engaging, impactful, and fun for both you and your clients!

Topics covered in this episode:

1. How is the therapy industry changing and what opportunities does it present for therapists?
2. My favorite format of scalable offer for therapists and why. 
3. The main elements of a scalable offer and how can they be customized.
4. How can you leverage your knowledge and expertise to create impactful scalable offers outside of the therapy room?
5. What is the benefit of selling a scalable offer before you create it?
6. An unconventional approach to ensure that your scalable offer aligns with the needs of your target audience.

Connect with Felicia:

• Instagram: @the_bad_therapist
• Get my Freebie & join the email list:  The Magic Sheets
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Episode 23: Why Should You Start Creating a Scalable Offer Right Now

Quote:

“Selling something for less money is not automatically an easier process. It doesn't automatically mean more people are going to sign up and buy from you.” - Felicia

If you have been thinking about scaling your therapy practice but you’re not sure where to start or if it's even possible for you as a therapist, today's episode is for you! Join me as I dive deep into the world of scalable offers for therapists and the benefits of starting to create a scalable offer right now.

In this episode, I share with you the practicalities and benefits of expanding your business beyond the one-to-one therapy model. Have you hit a capacity wall juggling clients and want alternative ways to make a more substantial impact? Discover how scalable offers can help you leverage your time, broaden your reach, and increase your income!

Tune in as I talk about scalable offers, their potential to reshape your therapy business, and how you can create meaningful and accessible offers that resonate with your audience while leaving a lasting legacy. Let's step into a new realm of growth and possibilities!

Topics covered on Creating Scalable Offers:

1. What are the limitations of the one-to-one therapy model?
2. How can you scale your practice beyond the usual therapy sessions?
3. What unique advantages does a scalable offer bring to your therapeutic practice?
4. How can you harness your current expertise and turn it into a scalable offer?
5. Why should you start creating a scalable offer right now?
6. How I can support you in creating a scalable offer.

Connect with Felicia:

• Instagram: @the_bad_therapist
• Get my Freebie & join the email list:  The Magic Sheets
• Website: www.thebadtherapist.coach
• Membership: Liberated Business
• Facebook group: Healing Money

Quote:

“Rather than getting bogged down and trying to reinvent the wheel, just focus on saying what's important to you and serving the people that you are most suited to serve.” - Felicia