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Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs.

Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew her to the platform in the first place, how storytelling on LinkedIn transformed her business, & the most doable first step in the history of ever you can take to begin to share more stories.

It’s more important than ever to showcase your personality & sharing stories—whether personal or professional—is a perfect way to do that!

→ Get the full show notes here!

Connect w/ Tania:

Website

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Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me.

Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family.

Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book marketing for authors.

You may or may not know that my boyfriend is a nonfiction book editor. So when I tell you I hear lots of tips, strategies, advice, & avoidable mistakes—I mean it!

This is a conversation I’m delighted to bring you because there simply aren’t enough conversations being had about book marketing for authors.

Join Penn & I as we discuss marketing strategies for indie authors, how marketing has changed since she became traditionally published, tips to build lasting connections with readers, & so much more!

→ Access the full show notes here

Connect w/ Penn:

Website

Instagram

Links:

The Kindred's Curse Saga

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Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogging.

I can’t thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging after a bit of a hiatus, what steps to take to repurpose an email as a blog (or vice versa), & even explore SEO terms like “domain authority” & “backlinks.” Grab a notebook & let’s get into it!

→ Access the full show notes!

Connect w/ Eman:

Website

Links:

Plausible Analytics

Podcast SEO Download

Keysearch.co

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Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies!

Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart use of case studies.

In this conversation, we dig into adding SEO to existing case studies, the first step to take to create your next case study, and the benefits of creating case studies for different learning styles. You’re 1000% gonna to need to bookmark this episode & return to it in the future. You’ve been warned 😉

Connect w/ Chelsea:
Case Studies Page

→ Get the full show notes here!

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Storytelling doesn’t just happen with words—it can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations.

I remember meeting Rubeena way back in 2019! We hadn’t caught up in about 5 years *gasp*

Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeena to build the life & business of her dreams—while being a mom and taking care of herself. It’s beyond inspirational!

Connect w/ Rubeena:
Instagram
The Gray Muse

➡️ Get the full show notes here!

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This episode is going to really tie my 2 worlds together—SEO & spirituality. And I’m so excited! But things are always better with friends…

Meet: Alexandra Granato-Garcia 🪩

I’ve been fortunate enough to work with Alexandra several times over the last year with a variety of her offers—including somatic therapy!

I wanted to have her on the podcast because somatic therapy can be deeply healing—on a personal and generational level—but it can also be pretty intimidating if you’re newer to this idea.

In today’s conversation, Alexandra & I get into what somatic therapy is, how we’ve both found it to be supportive during intense life moments, & how it can be an incredible modality for business owners! We’ll see you on the other side!

Connect w/ Alexandra:
Website

➡️ Get the full show notes here!

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Find B on: Instagram, YouTube, Threads, LinkedIn

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About 2 minutes after I opened Nicole Oden’s email—I asked her to join me on the podcast! I’d never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years 👀 overdue to be exact).

Nicole & I met years ago in a networking group (quite fitting given the topic of today’s episode!) & never fell out of touch. See… I’m super picky about who I choose to do collaborations with—including guests I introduce you to on this podcast—and today you’re going to learn why that is so critical to the health & success of your business. And other legal considerations you should take into consideration for various types of collaboration opportunities!

Connect w/ Nicole:
Website

➡️ Get the full show notes!

Get SEO to work for you—with done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!

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Find B on: Instagram, YouTube, Threads, LinkedIn

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Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co....

📲 Text me! (Seriously—just click this)

You’ve heard me share that 2024 has been an incredibly intense year… Today, I want to introduce you to one of the people who’s supported me during this part of my journey in the hopes that you find healing—or at least hope.

Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. I’ve only known her for a few months, but you wouldn’t guess that by the impact she’s had on my personal and professional growth! In this episode, we dive into Jen’s work, what a Spinal Energetics session is like (from my perspective), specific examples of the shifts that happened because of this work, & what it’s like to be a spiritual entrepreneur.

Connect w/ Jen:
Instagram

➡️ Get the full show notes!

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Find B on: Instagram, YouTube, Threads, LinkedIn

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Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co....

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Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived.

Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close.

So that’s what this episode is! I’m giving you a vulnerable peek BTS—personally & professionally—of what went down in 2024.

My hope is that, if you’ve felt any of these feelings or experienced anything similar this year, you feel less alone. ❤️

I mention some amazing people, programs, & products in the episode, you can find them all here!

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

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Find B on: Instagram, YouTube, Threads, LinkedIn

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Book of the Mo. Club

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🎉 This podcast is brought to you in partnership w/ Leah Bryant Co....

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There's a lil bit of everything in here—Social media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. I’m sharing the ep. + timestamps to go to for the actionable tip mentioned…

These are in NO particular order!

Find the 12 episodes of The Basic B Podcast to revisit from 2024 here! I hope you take the time to at least go back & revisit ONE episode.

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
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Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co....