The Basic B: SEO, Storytelling, & Social Proof

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Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social proof! Keep your notebook handy for this one!

With this episode you’ll be able to:

• Discover why you should bother with testimonials, hard data, & case studies for a launch.
• Uncover language Grace sees in testimonials that waves a great big red flag.
• Learn how you can add personality to your social proof.

Links & Resources:
Testimonial Template + Training
Case Study Interview Questions

Connect w/ Grace:
Website
Instagram
Podcast

Related Episodes:
Social Proof w/ Chantelle
Pre-Launches w/ Brenna
Riverside Roundtable

Thanks for joining me on

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀  They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you make sure that does NOT happen. She’s giving us the full 411 on all things social proof: what it is, how to ask for it, & what to do with it. This is a great conversation you’re not gonna want to sleep on!

With this episode you’ll be able to:

• Discover how to make it less awkward to ask for client testimonials.
• Uncover if you should even ask for testimonials or reviews.
• Learn the best way to phrase questions for testimonials or case studies. 

Links & Resources:
HoneyBook
Testimonial Template + Training
Case Study Interview Questions
Brittany’s 3/5 Profile Experience

Connect w/ Chantelle:
Website
Instagram

Related Episodes:
Ashleigh’s Case Study
Automate Testimonials w/ Colie

Thanks for joining me! Help me reach more service providers li

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

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Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to work with? And if you’re drawing a blank—don’t worry! Belinda Weaver is here to help! She’s sharing why USP’s aren’t enough to help you land clients, what the 5 P’s are, & how to use them in your marketing. Break out your notebook, buddy!

With this episode you’ll be able to:

• Discover what clients actually need to see & hear in order to book with you.
• Uncover how to talk about yourself & share your personality.
• Learn how to find your 5 P’s and use them in your marketing. 

Links & Resources:
Thread that blew up
Glamour article
Biz Shortcut Quiz

Connect w/ Belinda:
Instagram
LinkedIn
Website

Related Episodes:
Sanjana: Becoming a Copywriter

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Ap

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better for you! Best news—Rebekah Read is here to share all about creating a website from scratch! She’s sharing mistakes to avoid, best practices to implement right off the bat, & a lil something special just for us.

With this episode you’ll be able to:

• Discover the importance of website SEO.
• Uncover mistakes most website DIY’ers make.
• Learn best practices to design a website from scratch.

Join Bekah for her 30-min masterclass!

Links & Resources:
2024 Web Design Trends
Beyond the Template (Bekah’s DIY course to create a high-converting website in a weekend!)

Connect w/ Bekah:
Website
Instagram

Related Episodes:
Kelly: Sacred Money Archetypes
Heal Your Relationship with Money
Why Improve Your SEO?
SEO for Buttons

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple &

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the scoop on everything from virtual events to in-person conferences, travel plans, & even how to handle that unfortunate event. 👀 Tune in & get ready to book your next business vacay—err… networking event!

With this episode you’ll be able to:

• Discover how to decide which in-person & virtual conferences to attend.
• Uncover how to approach conferences strategically for your business.
• Learn how to make the most out of events as an introverted entrepreneur.

Links & Resources:
Funnel Pharmacy
Efficient Emails

Connect w/ Angela:
Website
Instagram
Join her Email List

Related Episodes:
Dolly DeLong
5 Missed Opportunities w/ Relationship Marketing

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple &

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do!

With this episode you’ll be able to:

• Discover what SEO mentorship is like with Brittany.
• Uncover what improving your SEO actually takes.
• Learn what’s possible when you have an SEO strategy.

The SEO Sprint, my 4-week group mentorship experience starts 9/11/24 & there are 2 spots left! Is one of them yours?

Links:
Instagram Post

Related Episodes:
DFY SEO with Brittany
How Much does SEO Help Cost

Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better with our emails! From not selling to overgiving to self doubt (kinda wild how lots of these things have to do with us, right?)—let us all be done with the negative email marketing practices & make Allison proud! Psst: do not forget your notebook with this one!

With this episode you’ll be able to:

• Discover how often you should be sending emails to your list.
• Uncover how to use emails to get more visible online.
• Learn the mistakes we’re making in our email marketing funnels. 

Links & Resources:
Pitch Perfect
Headline Analyzer

Connect w/ Allison:
Podcast
Website
Instagram

Related Episodes:
SEO Cold Pitch Emails
Turn an Email into a Blog Post
Storytelling in Email w/ Breanna

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to interview her! She’s sharing where to find inspiration for stories, the best way to structure stories in emails, & a raw truth about subject lines. We’ll see you inside!

With this episode, you’ll be able to:

• Discover how to spice up emails for a boring/dry industry.
• Uncover how storytelling helps establish your authority.
• Learn the best way to structure stories in your emails.

Links & Resources:
Pet Lab Co.
MailerLite

Related Episodes:
Laura Belgray (Organic Marketing)
Breanna Interviews Brittany
My Case Study Fail w/ Ashleigh

Connect w/ Breanna:
10 Tips for Growing Your List
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple &

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from social media manager, Attaliah Strubel! Instagram SEO brought us together—and we want you to know exactly what to do to make your profile more findable & higher-converting. You’re definitely gonna need a notebook for this one!

With this episode you’ll be able to:

• Discover which elements of your Instagram profile to optimize for SEO.
• Uncover the best ways to increase genuine engagement on IG.
• Learn a super hot tip 🔥 for including SEO in your Reels & Stories. 

Grab The SEO Bundle by August 23rd!

Links & Resources:
7-day free trial

Related Episodes:
Brittany on Attaliah’s Podcast
Instagram: Jera Bean

Connect w/ Attaliah:
Instagram
Website
Podcast

Thanks for joining me on

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)

The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this episode! She gets into showing up through the suck, things we need to normalize as entrepreneurs marketing on social media, and her Four Quadrants of Secret Sauce. If you’ve ever been on the struggle bus with social media as an entrepreneur—DO NOT SLEEP on this episode!

With this episode you’ll be able to:

• Discover actual examples of types of authentic, “truly you” content to share.
• Uncover how to get comfortable with recording videos of yourself (like Stories or Reels).
• Learn what The Four Quadrants of Secret Sauce are—and how they can help you be more authentic.

Links & Resources:
Video Editing Rodeo

Connect w/ Jera:
Instagram
Website

Related Episodes:
Sarah Weiss
Celi Arias
Rae Embrey

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

Often mentioned:
Buzzsprout (get $20 off)
Legal templates ($50 off w/ code: BASICB)
Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.