Key Takeaways Covered In The Podcast

Facebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts.

A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search.

A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support around a specific topic.

The biggest reasons you would want a Facebook Page: You want to run Facebook ads, you want to gain greater insight into the analytics of your posts, and you want to drive traffic to your website (or take some other action).

The biggest reasons you would want a Facebook Group: You want to be part of a community, you want to have greater collaboration with your audience, you want to choose who is part of your community, and you want your audience to see your posts more often.

The one thing you need to remember above all else…

Not all Facebook Pages can be turned into Facebook Groups. Realize that Pages and Groups have different purposes and offer different opportunities.

Highlights You Simply Can’t Miss

A primer on Facebook Pages – 2:11

Insight on Facebook Groups – 3:20

Tips on how to invite people to a Facebook Group the right way – 4:14

Pros and cons of having a Facebook Page – 5:38

Pros and cons of having a Facebook Group – 8:40

A parting word about numbers – 13:23

Links to Helpful Resources

Facebook’s tips on setting up a Facebook Page

Facebook’s tips on setting up a Facebook Group

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