In this special programme Sheila Dillon launches the search for this year's winners of the BBC Food & Farming Awards.

Sheila is joined by Michelin-starred chef Angela Hartnett to catch up with some of the recent winners and nominees. With insights from last year's winners of the Best Food Producer award - Loch Arthur Creamery - to the Best Market - Bolton - we hear why the awards make a real difference.

Valentine Warner and Pete Brown, both new to the judging team this year, give their take on the Drinks Producer and Market categories, and Hugh Fearnley-Whittingstall, also a winner in 2011, explains why these awards really do matter.

Producer: Rich Ward.