If you stopped posting on social media tomorrow… would your business keep growing?

In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline.

You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset.

TIMESTAMPS

00:00 - If you stop posting tomorrow… would your brand still work for you?

01:10 - Why your visuals don’t matter as much as you think

01:30 - Pillar #1: Positioning - the power of owning one clear thing

02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust

05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales

06:56 - The secret to getting in the rooms where deals and referrals happen

08:17 - What kind of content actually builds authority and attracts buyers

09:42 - Why thought leadership means sharing your perspective, not just tips

10:30 - How your personal brand pre-qualifies leads and collapses sales time

11:50 - The difference between being just another option, and the obvious choice

12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you’re offline

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97. 

Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here.

Learn how to Start or Scale a Freedom-Based Business with this free training: bossbabe.com/class. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Erin Claire Jones is one of the world’s leading experts in Human Design and she’s back on the podcast for a conversation that goes way beyond the chart.

Natalie and Erin dive deep into what it really looks like to birth a book and a baby at the same time, navigating business launches with limited time, and learning how to work with (not against) your natural energy. Whether you’re a Generator trying to find balance, a Manifesting Generator embracing your multi-passionate nature, or just curious about how Human Design can support your parenting, this episode is packed with powerful insights.

Erin also breaks down how each type - Generator, MG, Projector, Manifestor + Reflector - can approach launches, decisions, and daily life in a more aligned way. If you’re ready to confidently make decisions that align with your goals, in both business and life, this episode is a must-listen.

TIMESTAMPS

00:00 The story behind Erin’s new book (and how it came to life postpartum)

02:00 What launching a book with a baby + toddler actually looks like

04:30 When to go hard, and when to scale back in a launch season

06:10 How Erin’s Human Design as a Projector impacts her work style

10:15 A breakdown of the 5 Human Design types and how each launches differently

13:00 Why parenting and business both require constant recalibration

14:00 A powerful tip for Generators: community = opportunity

16:20 What it means to be “invited” as a Projector (and how to still pitch)

19:00 How Natalie + Erin parent through the lens of Human Design

23:00 How to use the book as a real-time guide for decisions and relationships

25:00 What’s next for Erin post-launch (and what rest really looks like)

RESOURCES + LINKS

Erin’s Book, How Do You Choose: A Human Design Guide To What’s Best For You At Work, In Love, And In Life, Is Available Now! Get It Here.

Get Your Personalized Human Design Blueprint Here. (Use Code BOSSBABE For A Discount)

Become Human Design Coaching Certified With Erin Here. (Use Code BOSSBABE For A Discount)

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid?

In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and reveals the real shifts, both strategic and mindset, that unlock sustainable growth.

If you’re ready to simplify, systemize, and scale in a way that actually feels good, this one’s for you.

TIMESTAMPS

00:00 - Why six figures isn’t the freedom milestone you thought it’d be

01:03 - The real reason hustle stops working when you try to scale

02:36 - What it looks like to wear every hat (and why it’s unsustainable)

03:06 - The sneaky mindset traps that turn a plateau into your ceiling

04:03 - Three growth myths that sound smart, but actually keep you stuck

05:34 - Why the fastest growth often comes from doing less, not more

06:04 - Step 1: Simplify - get radically clear on what’s working

06:34 - Step 2: Automate - how tech can become your first hire

07:29 - Step 3: Delegate - and finally stop doing it all yourself

07:59 - How to shift from operator to true CEO (without losing momentum)

10:12 - What high-level CEOs actually spend their time on

12:13 - Why scaling revenue without profit leads straight to burnout

15:33 - The silent profit leaks draining your business behind the scenes

16:20 - The middle-class business trap + how to break free from it

17:35 - The shift that turns your business into a freedom vehicle

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - Start Today for Just $97. 

Learn how to Start or Scale a Freedom-Based Business With This Free Training.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

No one talks enough about the hard parts of leadership - the moments you wish you could take back, the decisions that didn’t go as planned, and the lessons that only hindsight can teach.

In this episode, Natalie pulls back the curtain on the biggest leadership mistakes she’s made over the years. From hiring too fast to ignoring gut instincts, and losing herself in the business, Natalie shares what she would do differently, what she’s learned the hard way, and how she’s leading now.

Whether you’re building your first team or already leading one, this episode will give you the honest insights most people don’t share. Let’s dive in!

TIMESTAMPS

00:00 Why we’re talking about leadership mistakes today + why more founders need to

03:05 The hard truth about hiring fast and leading without clarity

07:40 What happened when Natalie didn’t listen to her gut

11:20 The hidden cost of avoiding hard conversations

16:00 How people-pleasing led to a leadership identity crisis

20:45 A breakdown that forced a breakthrough in how she leads

25:10 The biggest regret + what she’d do differently now

28:50 What “healthy leadership” looks like today inside Bossbabe

31:20 Natalie’s challenge to every founder who wants to grow with integrity

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97. 

Learn how to Start or Scale a Freedom-Based Business with this free training: www.bossbabe.com/class. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

After a hard season in business, it’s easy to stop trusting your decisions and instincts.

In this episode, Natalie breaks down why self-trust erodes after setbacks and how to rebuild it through small, intentional actions. You’ll learn how to separate fear from intuition, why reflection can easily turn into obsession, and the simple shifts that rebuild your confidence from the inside out.

If you’ve been feeling stuck, second-guessing yourself, or waiting to feel "ready," this episode will show you how to start leading again.

TIMESTAMPS

00:00 Why rebuilding after a hard season starts with self-trust, not strategy

00:50 How failure impacts your identity more than you realize

02:06 The sneaky way doubt starts slowing your momentum

02:58 Fear vs. intuition: a simple framework to tell them apart

05:19 Why self-trust isn’t just mindset work (and what to do instead)

06:46 How small decisions rebuild big confidence

07:59 What really keeps entrepreneurs stuck after setbacks

08:46 How to reflect without spiraling or self-sabotaging

10:40 A practical way to rebuild momentum without the pressure to be perfect

13:13 One tiny decision that helped Natalie reclaim her leadership

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What’s it really like growing up with a wildly successful mother, and then becoming one yourself?

Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood. 

Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired.

TIMESTAMPS

00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms.

00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close.

05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life.

09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood.

10:53 - The pivotal repair work between Kate and her mom after a childhood of distance.

17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business.

24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success.

28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth.

35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results.

38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset.

47:25 - Why not savoring every moment of early motherhood is okay + how redefining your own values can free you from guilt and comparison.

RESOURCES + LINKS

Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox.

Calling All Coaches: Brendon Burchard Is Hosting A Free Live Training For The Bossbabe Community On April 29. Get The Details To Join The Private Zoom Call Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What if your next level of growth isn’t in a new strategy, but in your existing business?

In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle.

She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again.

If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level.

TIMESTAMPS

00:00 - You don’t need another strategy — you need a business audit

00:29 - The biggest mistake entrepreneurs make when trying to grow

00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space

02:19 - The magic of simplifying instead of scaling complexity

03:11 - Step 2: Audit your lead gen — where are your best leads really coming from?

04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms

05:56 - Step 3: Audit your sales process — where are your conversions leaking?

07:54 - How to fix friction and boost conversion with simple tweaks

08:29 - Step 4: Audit your operations — what tasks are slowing you down?

09:55 - Operational bottlenecks that stall growth (and what to automate or delegate)

10:51 - Step 5: Audit your leadership — are you the bottleneck?

12:17 - Why your business will only grow to the level you’re willing to lead it

13:12 - How to actually do your audit and uncover what’s been keeping you stuck

14:08 - Your next level isn’t “out there” — it’s already inside your business

14:53 - Real results from members inside The Société who’ve run this audit

15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!)

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97. 

Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience. 

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

We’ve all heard the phrase “you can have it all” — but is it actually serving us?

In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough.

Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting aligned priorities, and practical tools for protecting your time, energy, and well-being.

If you’ve been feeling stretched thin, this is the mindset shift you’ve been needing.

TIMESTAMPS

00:00 - Why the idea of “having it all” is keeping high-achieving women stuck

01:26 - The real question: Do you even want it all — and at what cost?

04:06 - How becoming a mom ended Natalie’s people-pleasing era (and why that changed everything)

06:55 - Recognizing the martyr pattern — and how to break free from it

10:13 - The truth behind thriving women: It starts with support systems

16:08 - Redefining “mom guilt” and how to shift into empowered ambition

18:17 - The 3-question framework to define your version of success

22:48 - The exact things Natalie let go of to reach her biggest goals

25:38 - How to prioritize like a CEO and protect your energy

28:17 - When to outsource, automate, or ask for help (and why it matters)

31:04 - Build a schedule that reflects your actual values — not just what looks impressive

34:49 - A challenge: What’s one thing you can release to make space for what matters?

RESOURCES + LINKS

Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox.

Apply To Join The CEO Mama Membership — Our Private Community For Ambitious Mamas Building Freedom-Based Businesses While Raising A Family.

The Let Them Theory Book Natalie Mentions In This Episode. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Going viral isn’t luck — it’s a system.

In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth.

This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact. 

And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today.

TIMESTAMPS

00:00 - Why going viral isn’t luck — and what most people get wrong

01:29 - The 10x10 method that reveals the secret behind every viral post

03:16 - How to use AI to create better content in half the time

04:35 - The real reason your content isn’t taking off (yet)

06:25 - Why your first 50 posts matter more than you think

08:17 - How to find content inspiration outside your niche

10:01 - Five viral hook styles you should be testing

13:13 - Case studies: From 280 followers to 2M+ views

17:16 - Turning research into results — the secret to repeatable virality

24:01 - What to do after you go viral to build long-term momentum

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift.

In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts.

You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online.

If you’re ready to start seeing real results from your content, you’re going to love this one.

TIMESTAMPS

00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it.

01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales.

02:02 – The biggest myth keeping people stuck: more content = more money.

03:34 – Content Pillar 1: Authority — how to build trust by showing real results.

06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy.

09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up.

10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales.

12:11 – Turning content into a system: the step-by-step approach that works.

13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert.

15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free.

RESOURCES + LINKS

Freedom Fast Track Doors Close Soon! Join here.

Download your free copy of our 30 Days of Content Guide here. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).