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In this episode of The BrandWell Podcast, I interview the incredibly talented, Steph Weber. Steph is a marketing strategist, brand coach, and owner of The Weber Co, where she works with entrepreneurs to build revolutionary brands that disrupt their industry and make massive impact.
Today, we take a deep dive into a critical piece in any marketing strategy - identifying your audience avatar (AKA your dream client).
Steph breaks down the 3 different problems buyers face- internal, external, and philosophical- and helps us understand why we have to dig deep into these problems in order to effectively tap into the pain points of our target audience when developing a marketing strategy for our brand. For full show notes, head to https://www.brandwelldesigns.com/thepodcast/.
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Meet Steph's audience Avatar, Kate
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For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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