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I’m excited to introduce you to Porsche Williams, the founder of The Prototype, a concierge service that helps interior designers streamline their businesses and elevate their client experience. Porsche specializes in providing unique, done-for-you gifting solutions that seamlessly integrate into a designer’s process—going beyond the expected holiday season to create meaningful touchpoints throughout the client journey.

In today’s episode, we’re diving into elevated gifting strategies for interior design firms—how and when to use gifting to strengthen relationships, reinforce your brand, and add a personal touch that sets your business apart. Porsche will share insights on selecting thoughtful, high-impact gifts that align with your firm’s identity and client experience, as well as how The Prototype can handle the execution on your behalf. If you’ve ever wanted to incorporate gifting into your process but weren’t sure where to start, this conversation will provide the clarity and strategy you need. 

https://www.theprototype.net/about

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

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In this episode, I sit down with Cathy Tonks, a seasoned interior designer who is transforming the industry with her innovative designer co-op. This collaborative workspace provides designers with shared office space, meeting rooms, and a full showroom featuring access to over 200 vendors. With the collective buying power of over 21 designers and growing, members gain exclusive discounts and vendor relationships that would be difficult to secure independently. Beyond the resources, Cathy has fostered a true design community where professionals can collaborate, learn, and grow through vendor presentations, idea-sharing, and ongoing support. We discuss how creating a strong design network can elevate your business, why community over competition is the future of the industry, and how this one-stop-shop concept is making waves. If you’re ready to explore new ways to grow and connect as a designer, this episode is a must-listen!

https://www.designswithyouinmind.net/about

https://www.instagram.com/designswithyouinmind/

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

What does it take to build a design business that stands the test of time? 

In this episode, I sit down with Margaret Donaldson, a seasoned interior designer with over 30 years of experience, to uncover the key principles behind creating a sustainable, profitable, and long-lasting design firm. 

We discuss how to evolve with industry trends without losing your brand identity, the importance of client relationships, referrals, and reputation, and the strategies for growing and leading a strong, committed team. 

Margaret also shares her best advice on scaling, delegating, and staying inspired through the years, ensuring your business not only survives but thrives for decades. 

Whether you’re just starting out or looking to solidify your firm's legacy, this episode is packed with wisdom to help you build a business that lasts!

https://margaretdonaldsoninteriors.com/

https://www.instagram.com/mdiluxurydesign/

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

What’s next in the world of interior design? In this episode, I sit down with Stacy Garcia, a globally recognized trend forecaster, product designer, and industry visionary, to explore the future of design and how interior designers can stay ahead of the curve.

Stacy breaks down the 6 key design trends for 2025, sharing insights into the colors, materials, and styles that will define the industry in the coming year.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

Feeling busy but not productive? As interior designers, we juggle endless tasks—client meetings, site visits, vendor calls, and team management—while battling constant distractions. In this episode, I’m breaking down practical strategies to help you stay focused, eliminate distractions, and finally feel like you’re making progress in your business.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

In this episode, I’m joined by sales specialist Nikki Rausch, a master in recognizing and responding to buying signals. With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.

Today, entrepreneurs and small business owners hire Nikki to show them how to sell successfully and authentically.

Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

instagram: @your_sales_maven

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

In this enlightening episode, we sit down with Lucy Lagana, a distinguished homeopath and holistic health expert who travels the world sharing her knowledge, including extended stays in exotic locales like the Maldives. Lucy, with her extensive background in homeopathic medicine, holistic nutrition, and allergy clearing, has been a crucial part of managing the host's health for over a decade. Today, we dive into the topic of cortisol—the notorious stress hormone—and its impact on women running their own interior design businesses. We explore how the multifaceted roles of business ownership can silently ramp up stress levels, affecting both mental and physical health. Lucy provides practical advice on recognizing the signs of elevated cortisol and shares non-medical strategies to manage and reduce its effects. Tune in to discover how you can start tuning into your body's needs with the same keen attention you give to your clients, making 2025 a year of health as well as success.

Instagram: @lucylagana
website: www.rootstohealing.com

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

In this episode of Let’s Talk About Goals, Your Why, and Building Your Legacy, we dive deep into the power of core values and Big Hairy Audacious Goals (BHAGs). Discover how clarifying your principles and aiming high can keep you aligned, guide your decisions, and ignite a sense of purpose in both your business and personal life. From overcoming psychological barriers to creating systems that support your vision, we explore practical ways to stay focused on what really matters—making an impact and laying the groundwork for a legacy that lasts.

Whether you’re an emerging entrepreneur or a seasoned pro, this conversation is designed to help you shift your mindset from simply being a designer to becoming the visionary CEO of your firm. Learn how connecting with your “why” can propel you toward authentic growth, attract the right clients, and shape a thriving business. Tune in for insights that will empower you to dream bigger, work smarter, and design a future that’s truly aligned with your core values.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

In this episode, we dive into why honing in on a specific niche can be the game-changer that helps interior designers stand out in a crowded marketplace. Rather than stretching yourself thin trying to appeal to everyone, we explore how narrowing your focus allows you to sharpen your expertise, streamline your marketing, and attract clients who truly value what you offer. From defining your unique strengths to crafting laser-focused messaging, we outline six compelling reasons why “going small” can yield big results for your design business.

Whether you’re a seasoned pro looking to refine your brand or a newcomer aiming to carve out your space in the industry, this conversation sheds light on how niching down fuels both creativity and profitability. Tune in to discover practical tips, real-world examples, and the mindset shifts needed to thrive in the modern landscape of interior design.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign

Send us a text

Today’s guest is Crispin Butterfield—an interior designer who has been running her own thriving design business for over two decades. We’re going to dive into the ins and outs of building a successful firm: how she started from scratch, the moment she decided to grow her team, and the challenges she faced along the way. Now, with a wealth of experience under her belt, Crispin is dedicated to giving back to the interior design community, sharing her insights through mentoring, downloadable templates, and a host of other resources. I can’t wait to learn from her journey and unique perspective. Her name is as cool as her story—let’s get chatting with Crispin!

Website: https://www.designlifeinc.ca
Instagram: @designlifeinc

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign