Business of eCommerce

By Charles Palleschi

What's Business of eCommerce about?

eCommerce tips, tricks, strategies and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you’ll love The Business of eCommerce.

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Business of eCommerce episodes:

03.31.2021
Using Automation to Grow your eCommerce Business (E161)
* Sam Ovett* Co-Founder of Mobile Pocket Office Notes: 5 buckets * Attract* Convert* Fulfill* Delight* Refer Bio: Sam Ovett is the Founder of Mobile Pocket Office. Sam is a professional guide turned automation mega nerd, Mobile Pocket Office is leading the way to help...
03.24.2021
5 Keys to a Successful eCommerce Business (E160)
https://www.youtube.com/embed/Usw7BbIx6RQ * Luc Simmons* Co-Owner of Scope16 Notes: * 5 Keys* Time* Conversion* Organic* Data* Money Sponsors: Spark Shipping Links: * https://www.scope16.com/* https://www.instagram.com/lucsimmons/?hl=en* https://www.facebook.com/scopem16arketing Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk with Luke Simmons about the five keys of a successful e-commerce business. This is...
03.02.2021
How to Ship 2-day and Next-day Without Breaking the Bank (E159)
https://www.youtube.com/embed/2T14dthjDOc * Michael Sene* Director of Sales at Deliverr Bio: Michael Sene is the Director of Sales with Deliverr. He works with more than a dozen fulfillment specialists, oversees the onboarding of all new sellers, and helps those sellers increase revenue through current...
02.18.2021
Whitehat link building for eCommerce (E158)
* Jeff Oxford* Founder and CEO of 180 Marketing Show Notes * eCommerce SEO is a different scale and size* Link build strategies* Product Reviews* HARO - Help a reporter* Guest Posts* Reach out, send your bio* Top blog lists* Budget* <...
02.11.2021
Where to Focus your Time and Attention (E157)
https://www.youtube.com/embed/z4z8RbHnUUA * Chloe Thomas* Author & Host of eCommerce MasterPlan Show Notes: * Think in quarters* Focus on 3 things* Traction - https://amzn.to/3tJZ1Y1* The 12 Week - Year https://amzn.to/373dIvk* eCommerce Marketing: How to Get Traffic That BUYS to your Website - https://amzn.to/3a8Hy3B* Productive...
02.03.2021
What causes exponential growth? (E156)
https://www.youtube.com/embed/GyD6cHnjfdA * Dr. James Richardson* Founder of Premium Growth Solutions Sponsors: * Prisync* Spark Shipping Links: * Ramping Your Brand* Premium Growth Solutions Bio: Dr. Richardson is the founder of Premium Growth Solutions,a strategic planning consultancy for early-stage consumer- packaged goods brands. As a professionally trained cultural...
01.27.2021
How to Get Started Outsourcing Customer Support (E155)
https://www.youtube.com/embed/6JKRRdXpX9s * Jim Coleman* Co-Founder of xFusion Sponsors: * Prisync* Spark Shipping Links: * https://www.xfusion.io/* https://www.linkedin.com/in/jim-coleman/* https://www.linkedin.com/company/xfusion-support/* https://twitter.com/jim_coleman1* https://twitter.com/Groove_Jar Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk with Jim Coleman about how to get started outsourcing customer support. This is the business of e-commerce...
01.19.2021
How Independent eCommerce retailers can Compete Against the Giants (E154)
https://www.youtube.com/embed/UbnQrRDTuZQ * Jeremy Bodenhamer* Co-founder & CEO of ShipHawk Show Notes: * 5 API of the Apocalypse* Amazon* Walmart* Alibaba* JD* Shopify* The Power of Habit* Grove Collaborative* Parker Clay - Leather Products* All Birds* Boneless Knee Pads Sponsors: * Prisync* Spark Shipping Links: * Jeremy Bodenhamer*...
12.31.2020
Business of eCommerce – 2020 Year In Review – E153
Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of the business. E-Commerce I talk about why 2020 year end review. This is a business of e-commerce Episode...
12.17.2020
7 Strategies to Grow Your eCommerce Business
* Jennifer Glass* CEO of Business Growth Strategies International Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Show Notes: * eCommerce vs mCommerce* Customer Avatar* Buyer Journal* Traction* It's the Bottom Line That...
12.09.2020
The Journey from $0 to $200k per Year Selling on Amazon (E151)
* Anatoly Spektor* eCommerce Entrepreneur Notes: * Started 3 years ago* Selling 200k year* Jungle Scout and Helium10* Spent 10k on the first order buying Green Binoculars* PickFu Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping –...
12.02.2020
Using Pinterest to Increase eCommerce Sales (E150)
* Alisa Meredith* Pinterest Product Specialist At Tailwind Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Notes: * 2x3 ratio for photo* The title does the hard work* Text on the image is...
11.24.2020
Proven Strategies to Increase Revenue Using Email Marketing (E149)
* Adam Pearce* Co-founder and CEO of Blend Commerce Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Notes: * Ask how they want to engage.* Benchmark - Open Rate 30-40%* Shop Quiz Links: * https://blendcommerce.com/*...
11.19.2020
Why Would Someone Buy my Product Over the Competition (E148)
* Seth Kniep* Co-Founder & CEO of Just One Dime Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Bio: With 9.6 million views on YouTube and 226,000 subscribers, Seth Kniep and his company,...
11.11.2020
Warehouse & Inventory Management (E147)
* Kim Wren* Director of Business Development at SkuVault Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Bio: Kim Wren is the Director of Business Development at SkuVault, a cloud-based Inventory & Warehouse...
10.23.2020
eCommerce Retargeting Strategies (E146)
Show Notes: Places to retarget: * Facebook/Instagram* Google Display* Google Search Length to Retarget: * 7 days to start Visitors to Retarget: * Visitors no add to cart (last 7 days)* Add to cart with no purchase (last 7 days)* Initiate checkout with no purchase (last...
10.12.2020
6 Tips for Selling on Marketplaces (E143)
Notes: * Marketplace Examples* Amazon https://sellercentral.amazon.com/* eBay https://ebay.com* Walmart https://supplier.walmart.com/* Category Specific* GunBroker - https://www.gunbroker.com/* Weapon Depot - https://www.weapondepot.com/ Marketplaces can be jet fuel, a fast way to scale or burn your business if you're not ready. * Optimize the Product Listing* Today...
09.30.2020
Building Relationships with Customers at Scale (E144)
* Vincent Phamvan* Founder of Vyten Career Coaching Notes: * Polish vs Authenticity* About Me, should be about the customers* Storybrand Framework, Don Miller* Ways to talking directly with customers* Call customers directly* Use Instagram Live/Stories* Email is King* SMS will increase...
09.22.2020
How to Find Manufacturers & Suppliers in Asia (E143)
Kevin UrrutiaFounder of Voy Media Notes: * Worked with the TSA for approval* Picked from a catalog* Cost 150k for the molds* The factory recommended other suppliers* Founder factories via Alibaba, AliExpress* How to US port documents -> Panjiva * Looking for...
09.10.2020
Mixed Vendor Dropshipping (E142)
Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of the Business of eCommerce I talk about mixed vendor drop shipping. This is a business of eCommerce episode,...
09.04.2020
The 3 Steps to Find Dropship Suppliers (E141)
Show Notes: * Nitch down* Research what others are selling to find brands* Contact those brands directly to find out what are the options fora. Becoming a reseller of their productsb. If they have a list of distributors they currently work...
08.27.2020
The 4 Methods of Dropshipping (E140)
Show Notes: * Retail Arbitrage* International Dropshipping* Domestic Dropshipping* Hybrid Dropshipping Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software Links: * Retail Arbitrage* Domestic Dropshipping* Hybrid Dropshipping Transcript: Charles (00:00): In this episode of the Business of...
08.19.2020
Focus Less on Growth and More Caring about for Customers (E139)
* Reggie Black* CEO of Better Way Health Show Notes: * Customer service is in-house* Call every new subscription* Have a preferred customer service rep* AOV over the phone is double* 80% to 40% over the phone* 3.5 to 7.5 orders once...
08.11.2020
The Strategies Behind Growth at Teespring (E138)
* Chris Lamontagne* CEO at Teespring Show Notes: * Teespring Founded 2011* Became CEO of Teespring January 2019* 350 people now* 220 people when Chris started* Study the ecosystem* Adjacent macros and sectors* Teams - Are they growth-focused? Sponsors: * Drip – Get a free...
08.05.2020
How to Tell Your Brand’s Story (E137)
Show Notes: * Seth Godin* What are you really selling?* Tires = safety* Who is the spokesperson for your brand* Answer as that character* Spoke at ECF Live* Issues* Tell too many stories* Tell 1 store* Find out who your customer...
07.28.2020
Running an eCommerce business from Hong Kong (E136)
* Joonas Gebhard* Founder of the Kawaii Group Show Notes: * Started in 2014* Moved 2008* Early in the influencer space* Strength* No taxes* No profit taxes* Super cheap shipping* Close to China* Subscription box* Higher LTV Sponsors: * Drip – Get a free demo...
07.21.2020
Using Data Science to Profitably Scale Cross Channel Marketing Campaigns (E135)
* Jake Cook* CEO of Tadpull Show Notes: * RFM* Recency* Frequency* Monetary* Master Key* Align data* Social Media Slot Machine* Google Analytics* Speed to buy* If people buy in the first day, run heavy retargeting* Scaling* Does not have good Roles*...
07.14.2020
Selling on Amazon in 2020 (E134)
* Carolyn Lowe* Co-Founder of ROI Swift Show Notes: * CPC* Sponsored Product* Sponsored Brands* Product Display Advertising* Sponsored Brand Video* Make sure you have text over* Retargeting* Not as effective* Good for less than $100 AOV* $400 AOV* Retargeted on Amazon...
07.07.2020
Sourcing Products from China (E133)
* Brian Miller* Founder of Easy China Warehouse Show Notes: * Start on Alibaba * Making 1 type of product* Trading Companies make many types of products* Size* Biggest may not be best* A lower price may not be bad* Ordering Samples*...
06.30.2020
What it Takes to Build Something from Nothing (E132)
Gene CaballeroCo-Founder of GreenPal Show Notes: * 3 co-founders* Stated in the spring of 2012* Sent 125k on v1* Did customer development to figure out customer demand* 2013 second launch* Focused on Nashville area* Met vendors at Starbucks* 2017 all 3 co-founders...
06.25.2020
3 KPIs to Focus on to Grow an eCommerce Business (E131)
* Chase Clymer* Co-Founder of Electric Eye Agency Show Notes: * Traction by Gino Wickman* Profit First* Clockwork* Don't make me think* 3 Main KPIs* Trafic* Paid Media* Don't put all your eggs in the paid basket* Organic* Keep the current system...
06.16.2020
Consistency – Entrepreneurial Mindset (E130)
Notes: Startups for the Rest of Us - E500 * Stair Step* The Business of eCommerce - E5* Startups for the Rest of Us - E222 Atomic HabitsJames Clear Pit traps * Waiting to get started* Coming out of the gate too hot Sponsors: * Drip – Get...
06.10.2020
What COVID-19 is doing for eCommerce (…and it’s not what you think) (E129)
Notes: * Exposing a new generation to eCommerce* Remote work is more popular* Logistics will need to catchup* Impacting certain segments - Luggage, wedding supplies, GYM bags, etc. Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping...
06.03.2020
6 Tips for Entrepreneurs to Supercharge their Morning (E128)
Notes: * Start off the day with water* 1 liter* Chill the night before* 5 minutes of silence* Pray, meditate, or just breath* Insight Timer* Calm* Journal* 5 Minute Journal* 5 Minute Journal Questions* Morning* I am grateful for…* What would...
05.19.2020
The Effects of COVID-19 on the Supply Chain and Dropshipping from China (E127)
* Brian Miller* Founder of Easy China Warehouse Notes: * Air shipping* 50% Shipped in passenger flights* Over 30 day shipping times* Direct Line* Label with USPS label in China* Using DHL Express shipping* Wait and ship by sea* Opportunities* Smaller factories*...
05.13.2020
Strategies on Driving Traffic Through Content (E126)
* Christina Scalera* Founder of The Contract Shop Show Notes: * Reach out to someone who markets to the same demographic to offer content* Neil Patel* Punchline Copy* Kurt Elster* Team Structure- Marketing- Operations- Support- Graphic Designer* Funnels- Checklists- Example: http://www.lawlesstoflawless.com/* Ways...
05.05.2020
Leveraging Email Marketing to Grow your Business (E125)
* Chase Dimond* Partner at Boundless Labs Show Notes: * Map out the touchpoints* 2 buckets* Post-Purchase* Pre-Purchase* Campaign side* 20% Open Rates* 1-3 Campaigns Per Week* Holiday's as an anchor* Send 7-10 Days ahead of the sale* Extended Sale* Build...
04.29.2020
How To Identify a Target Market (E124)
* Greg Meade* Co-Founder of CROSSNET Sponsors: * Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation Links: * CROSSNET* CROSSNET Twitter* CROSSNET Facebook* CROSSNET YouTube* CROSSNET Instagram Transcript: Charles (00:00): In this episode of the business e-commerce. I talk...
04.21.2020
Dropshipping vs Print on Demand (E123)
* Raitis Purins* Head Of Marketing at Printful Bio: Raitis is the Head of Marketing at Printful, one of the market’s leading print-on-demand/ drop-shipping business with more than 800 employees, and five fulfillment centers in North Carolina, California, Mexico, and Latvia. The...
04.14.2020
Moving Your Business to a Tax Haven and Paying Zero Tax (E122)
* Andrew Henderson* Managing Partner of Nomad Capitalist Bio: Andrew Henderson is the managing partner of Nomad Capitalist and the most sought-after expert on global citizenship. Andrew Henderson lives by five magic words: "go where you're treated best". Nomad Capitalist helps people to...
04.07.2020
How to Start an eCommerce Business in 2020 (E121)
* Kyle Goguen* Founder of Paw Struck Bio: Kyle Goguen will always be an entrepreneur at heart. Kyle founded his first eBay store at 16 when local restaurants refused to hire him—apparently having zero work experience isn't a desirable attribute! From electronics...
03.31.2020
How Chris Cage Launched an eCommerce Foods Business from his Mom’s Kitchen (E120)
* Chris Cage* Founder of Greenbelly Meals Bio: Chris is the founder of Greenbelly Meals, a company he founded in his mom's kitchen after thru-hiking the Appalachian Trail. Greenbelly makes a ready-to-eat meal loaded with dense nutrition for hikers and adventurers. Chris...
03.24.2020
How to Start an Affiliate Program (E119)
* Arlen Robinson* Co-Founder of Omnistar Interactive Bio: Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs. With over 20...
03.17.2020
Running a Remote Team (E118)
* Zee Ali* Founder of Z-SWAG Bio: Zee Ali is the founder of Z-SWAG, full-service custom apparel, promotional merchandising, and fulfillment company. Zee has worked with brands including Chik-fil-a, Sony, Cricket Wireless, General Mills, and LinkedIn. Zee graduated from Triton College with...
03.11.2020
How to Get Into the Minds of Your Customers (E117)
* George Lawrence * Founder & CEO, MerchantWords Bio: Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George...
03.03.2020
How to Grow Your Amazon Business in 2020 (E116)
* John Ghiorso* CEO of Orca Pacific Bio: John Ghiorso is the founder and CEO of Orca Pacific, a Seattle-based agency focused exclusively on helping brands sell on Amazon. He started the agency about 12 years ago and now manages over 100...
02.25.2020
Using Patents to Protect Your Products (E115)
* Rich Goldstein* Patent Attorney Bio: Rich Goldstein is a patent attorney that helps Amazon sellers to protect their products and brands. He has obtained more than 2000 patents for his clients and is the author of the American Bar Association’s "Consumer...
02.18.2020
How to Hire Freelancers and Agencies (E114)
* Chris Brewer* Co-Founder of OMG Commerce Bio: Chris Brewer is the co-founder of OMG Commerce, a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 2-3% of all Google Partner...
02.11.2020
Strategies for Writing eCommerce Emails (E113)
* Joanna Wiebe* Founder of Copyhackers Bio: The original conversion copywriter and founder of Copyhackers, Joanna Wiebe teaches a world of digital marketers in SaaS and eCommerce how to get the yes using li’l ol’ words. Sponsors: * Drip – Get a free demo of...
02.04.2020
Pricing Strategies – How to Price a Product (E112)
* Paulina Masson* Founder of Shopkeeper Bio: Paulina is an Amazon seller and a founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees. Sponsors: *...

What's Business of eCommerce about?

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Business of eCommerce episodes:

Using Automation to Grow your eCommerce Business (E161)

5 Keys to a Successful eCommerce Business (E160)

How to Ship 2-day and Next-day Without Breaking the Bank (E159)

Whitehat link building for eCommerce (E158)

Where to Focus your Time and Attention (E157)

What causes exponential growth? (E156)

How to Get Started Outsourcing Customer Support (E155)

How Independent eCommerce retailers can Compete Against the Giants (E154)

Business of eCommerce – 2020 Year In Review – E153

7 Strategies to Grow Your eCommerce Business

The Journey from $0 to $200k per Year Selling on Amazon (E151)

Using Pinterest to Increase eCommerce Sales (E150)

Proven Strategies to Increase Revenue Using Email Marketing (E149)

Why Would Someone Buy my Product Over the Competition (E148)

Warehouse & Inventory Management (E147)

eCommerce Retargeting Strategies (E146)

6 Tips for Selling on Marketplaces (E143)

Building Relationships with Customers at Scale (E144)

How to Find Manufacturers & Suppliers in Asia (E143)

Mixed Vendor Dropshipping (E142)

The 3 Steps to Find Dropship Suppliers (E141)

The 4 Methods of Dropshipping (E140)

Focus Less on Growth and More Caring about for Customers (E139)

The Strategies Behind Growth at Teespring (E138)

How to Tell Your Brand’s Story (E137)

Running an eCommerce business from Hong Kong (E136)

Using Data Science to Profitably Scale Cross Channel Marketing Campaigns (E135)

Selling on Amazon in 2020 (E134)

Sourcing Products from China (E133)

What it Takes to Build Something from Nothing (E132)

3 KPIs to Focus on to Grow an eCommerce Business (E131)

Consistency – Entrepreneurial Mindset (E130)

What COVID-19 is doing for eCommerce (…and it’s not what you think) (E129)

6 Tips for Entrepreneurs to Supercharge their Morning (E128)

The Effects of COVID-19 on the Supply Chain and Dropshipping from China (E127)

Strategies on Driving Traffic Through Content (E126)

Leveraging Email Marketing to Grow your Business (E125)

How To Identify a Target Market (E124)

Dropshipping vs Print on Demand (E123)

Moving Your Business to a Tax Haven and Paying Zero Tax (E122)

How to Start an eCommerce Business in 2020 (E121)

How Chris Cage Launched an eCommerce Foods Business from his Mom’s Kitchen (E120)

How to Start an Affiliate Program (E119)

Running a Remote Team (E118)

How to Get Into the Minds of Your Customers (E117)

How to Grow Your Amazon Business in 2020 (E116)

Using Patents to Protect Your Products (E115)

How to Hire Freelancers and Agencies (E114)

Strategies for Writing eCommerce Emails (E113)

Pricing Strategies – How to Price a Product (E112)