Andrea White is the Director of Marketing and Stakeholder Relations with the Canadian Roundtable for Sustainable Beef (CRSB).  She leads the marketing and communications strategies for the CRSB and its CRSB Certified program.

She is a key liaison with the CRSB’s multi-stakeholder membership and supports marketing initiatives of those using the CRSB Certified program.

Andrea Chairs the Communications Council of the Global Roundtable for Sustainable Beef (GRSB) and sits on Communications working groups across the Canadian agri-food sector, such National Centre for on Agri-Food Benchmarking and the Canadian Roundtable for Sustainable Crops.

Andrea grew up in Winnipeg, MB., receiving her Bachelor of Science in Biochemistry and Masters of Science in Food Science from the University of Manitoba. Prior to the CRSB, she worked in various roles with the BC Cattlemen’s Association, BC Association of Abattoirs, Canada Safeway and others.

Ryan Beierbach is the Chair of the Canadian Roundtable for Sustainable Beef.  

He grew up on a ranch in Southwestern SK, an area dominated by native grasslands. Ryan ranches with his wife Tania and family in Whitewood, in the pothole region of southeastern Saskatchewan, where the landscape includes small wetlands with pastures mainly made up of tame grass. Beierbachs operate a mainly cow/calf operation with some backgrounding and grass cattle. Ryan has served on many cattle industry boards and committees including the Saskatchewan Cattle Association (Board Chair; Chairs of Environment, Research and Animal Health Committees), and Saskatchewan Stock Growers Association (board member). 

Ryan is a former Chair of the Beef Cattle Research Council and currently serves as a Saskatchewan representative. He has been a director for the Canadian Cattle Association Board since 2020 and was elected as Vice President of the CCA Board in March 2025. Ryan began in the role of Chair of the CRSB in 2022 and represents the Canadian Cattle Association on the Global Roundtable for Sustainable Beef Board of Directors.

In today’s episode, Andrea and Ryan are sharing all about the Canadian Roundtable for Sustainable Beef, and what is involved in CRSB Certification.

Included in this conversation are some ways producers can ensure they are getting the most out of their CRSB certification through initiatives such as those through Cargill and FCC, as well as some of the other benefits from membership, such as advocacy for the benefits the industry provides and the positive impact that raising beef cattle has on the environment.

We chat in depth about the Guiding Principles of the CRSB and much, much more!

To contact Ryan you can call or text 1-306-735-1341.

You can email Andrea or Ryan at [email protected] 

Links mentioned in this episode:

CRSB organization website: https://crbs.ca – note the Benchmarking menu and landing page has the National Beef Sustainability Assessment videos, reports and the “NBSA” page has infographics etc.

FCC Sustainability Incentive: https://www.fcc-fac.ca/en/financing/agriculture/sustainability-incentive-program

CRSB Certified program website: https://crsbcertified.ca

The factsheet and FAQs on the Qualifying Cattle Requirements: https://www.crsbcertified.ca/producers/become-certified/

Cargill Sustainability Partnership:

https://www.cargill.com/sustainability/beef/beef-partnership-collaboration

2024 National Beef Strategy Report:

https://beefstrategy.com/pdf/2024/2024_08_cca-nbs-report.pdf

You can also find the Canadian Roundtable for Sustainable Beef at:

X: @CRSB_beef

Facebook: facebook.com/CRSBbeef

IG: @CRSB_beef

Youtube: @CRSB_beef or Canadian Roundtable for Sustainable Beef

LinkedIn: search for Canadian Roundtable for Sustainable Beef

The research programs and daily operations at MBFI would not be possible without the funding from the Province of Manitoba, Government of Canada, and Sustainable Canadian Agricultural Partnership, as well as the partnership with Manitoba Agriculture, Manitoba Beef Producers (MBP) and Ducks Unlimited Canada (DUC).

We encourage you to follow MBFI on social media, or check out the website for more information on project findings and results, upcoming events and more!

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Website: www.mbfi.ca 

Email address: [email protected] 

Mary-Jane’s Phone Number: 431-255-0011