Don’t reinvent the wheel every time you want to create a touchpoint with your audience! There are some simple strategies for repurposing your articles, resources, and videos that will allow you to build more credibility with potential patients without wasting a lot of your time.

In this week’s podcast, I walk you through how you can get more bang for your buck on all your content marketing efforts. You’ll learn creative ways to take a single piece of content and turn it into a variety of highly effective marketing touchpoints. These approaches help you get your message out more efficiently and more often, so those who need your services can discover how you can help them.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our step-by-step Cash Practice Guide

Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a practice, but there are some simple strategies that can make it far easier. 

In this week’s podcast, I walk you through approaches that will help you build the right team to fit your unique practice goals. You’ll hear specific tactics that can help you identify the type of personality a position requires, efficiently screen candidates, and train an admin to become a conversion rock star on prospective-patient phone calls.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our Automated Talent Attraction and Hiring System

Do you dream of starting your own cash-based practice but are held back by the fear of what it will take to make that work? If so, this week’s podcast may be just what you need! Starting a practice as a side hustle dramatically limits the time and money required in order to get started, so you can begin working toward your dream without feeling like you’ve jumped from a plane without a parachute.

In this episode, I explain how a side hustle can help you maintain a relatively relaxed work/life balance and keep your anxiety to a minimum as you get established. You’ll hear exactly how this type of practice works, what systems you’ll need to set up before you start seeing patients, and how you can scale the practice as demand grows.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our Online Patient Attraction System to learn how to create webinars and online workshops that generate loads of patients for your private practice … on autopilot!

Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along. In this week’s podcast, I explain how to decide if having a space at a live event is right for your practice, and if so, how to make the most of your booth. You’ll hear how to know if the cost is likely to deliver a big-enough return, how to handle the crowd so you’ll turn visitors into leads, and tips for following up that help you maximize the number of paying patients that result.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our step-by-step Cash Practice Guide

Tired of playing phone tag with prospects? Are you sometimes ghosted by website leads? If so, this podcast may be just what the doctor ordered to help you learn precisely how to get in touch with the leads who have expressed an interest in your practice.

In this episode, I explain the simple followup techniques that can help you get in touch with all those interested leads who found you through your marketing efforts. You’ll hear exactly what to do, when to do it, and which media to use in what ways to make sure no one slips through the net who is genuinely interested in what you have to offer.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our eCourse: How to answer the question, “Do you take my insurance?”

Do you have trouble deciding whether to pursue each new opportunity that arrives? Do you find it hard to hire people who are a great fit for your practice? Do you sometimes struggle to get your practice to reflect your vision for it? Well, the solution to it all might be as simple as understanding how to leverage two critical documents: the mission statement and core values.

In this episode, you’ll learn how to save time, stress, and potential regrets by creating an actionable mission statement and set of core values for your practice. You’ll hear how to use these two documents as a roadmap for practical management and decision making that will ensure your business ends up moving in a direction you truly want to go. 

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our Automated Talent Attraction and Hiring System

If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Mastermind group members, and he’s managed to lean into practice with a solid side hustle that involved very little risk or disruption to his life!

From the moment he encountered manual therapy in PT school, Jason was sold. As he learned more about the transformative power of some leading-edge manual therapy techniques, he always kept the idea of starting a private practice in mind. He was fortunate to join an insurance-based practice that was happy to mentor him toward his dream of owning his own practice one day, and that relationship has endured for quite a few years. 

But by February 2020, Jason was finally ready to take the leap and start seeing patients in a mobile, cash-based side hustle. This low-risk approach allowed him to continue working the same job while testing the waters to see what would happen. One month later, Covid hit. Nevertheless, he continued building his practice and has recently begun cutting his hours at the other clinic.

In this interview, you’ll hear about the strategies that helped Jason create his practice completely outside the insurance world and with very little risk—including what’s worked well and lessons learned along the way.

USEFUL INFORMATION:

Check out our eCourse: How to answer the question, “Do you take my insurance?”

So you’re ready to hire, and you’ve got interviews scheduled. But do you know how to strategically use an interview to find out if a candidate is going to be a good fit for your practice?

In this week’s podcast, I explain how to prepare for an interview with a candidate so you’ll be able to decide if they possess the characteristics and personality you need for the role. You’ll hear how to decide what traits really matter and how to leverage behavioral interviewing techniques that can help you see the true person beneath their prepared facade.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our step-by-step Cash Practice Guide

The cash-pay practice model is going to see major changes in 2022, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because understanding the trends and strategies I share can mean the difference between your sustainable success or ongoing struggle and failure in the cash practice model.

For some time, there’s been a trend of mergers and acquisitions in healthcare, where large corporations buy up small practices and practice groups to add to their network. The pandemic restrictions on in-person interactions dramatically accelerated this trend, and this in turn created ANOTHER trend… providers deciding to go out of network and be cash-based. An explosion in the number of cash-based, out-of-network, and concierge-style practices in all fields of healthcare means cash practices are now facing competition like never before. As a result, you can no longer get by and differentiate yourself JUST by having hour-long appointments or being a really effective clinician.

The good news is that there are A LOT of things you can do to rise above this massive increase in true competition, whether you have an established cash practice or you are transitioning to or starting one soon.

In this episode, I share a number of actionable tactics and additions to your customer experience that will truly set your practice apart from the growing competition, provide even better results for your patients, and make you more profitable.

And this Saturday at 2PM Eastern I’m holding a free, live online training where I’ll break down all 4 steps of my “Cash-Pay Profit Formula.”

This is a literal blueprint to adding or expanding your Private-Pay patient base so you can make 2022 a more profitable year without having to increase your workload.

Seats are limited so REGISTER FOR SATURDAY’S LIVE TRAINING HERE

Once you register, be sure to watch today’s video on handling the price objection from potential Cash-Pay Patients. Then on Saturday’s webinar I’ll show you how to generate more leads, bring in more consultations, and so much more.

USEFUL INFORMATION:

Check out our Cash-Based Practice Mastermind

Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you know what to look for to recognize a less-than-stellar marketing company or a bad contract. While there are amazing marketing professionals who are worth huge sums because of the astonishing results they deliver, there are also many who offer lots of empty promises and demand payment for little if any results!

In this episode, I explain how to decide if a professional marketing company makes sense for your practice. You’ll hear how to choose a great vendor and make sure any contract you agree to is one you will not live to regret. Plus, I offer suggestions for how you can try to salvage things if you’re already stuck in a deal with a disappointing contractor.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our eCourse: How to answer the question, “Do you take my insurance?”