Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the phones like a pro.

In this podcast, I provide guidance on how to find a great fit for your front desk so you’ll have more time to work on building your practice. You’ll hear ideas for creating a flexible job to attract a broader pool of candidates (and limit your financial risk) plus a crazy-simple way to generate amazing SOPs. 

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our course: How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians’ Schedules with Patients As Quickly As Possible

Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try out that new clinician.

In this episode, I explain how you can persuade patients to move off your schedule and give your new clinician a try. These approaches will help keep your clinic schedule booked even as you free up your own time to focus on other things. 

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

 

USEFUL INFORMATION:Check out our course: Automated Talent Attraction and Hiring System

Do you hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, handling those calls is a learned skill and there are quite a few things you can say to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for years.

In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to expect fairly inexpensive treatment for relatively low-level care. You’ll hear how to find out what is most likely to motivate the patient to invest in their care, how to quickly decide if a caller is unlikely to become a patient, and how to deftly address concerns about price.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our course: How to answer, “Do you take my insurance?”

Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it’s worth some effort to become as effective as possible at turning those prospects into paying patients. Fortunately, there are some simple things you can do to dramatically improve the number of conversions that result from your consults.

This week marks a big milestone for the Cash-Based Practice Podcast—the 200th episode! To celebrate, I wanted to do something really special… So I decided to share an excerpt from Module 2 of my newly released Cash-Based Practice Freedom 2.0 course (see what I did with all those 2s?).

This excerpt walks you through some relatively simple adjustments in your preparation and client reception that will have a huge impact on how prospective patients perceive the value of your services and get more leads to become cash-pay patients. 

For more on this topic, don’t miss my free webinar that teaches you how my “Cash-Pay Profit Formula” can fill your schedule with cash-pay patients.

USEFUL INFORMATION:

Check out our free webinar that teaches you how my “Cash-Pay Profit Formula” can fill your schedule with cash-pay patients

Does the mention of “social media marketing” make you want to crawl under your desk? Are you struggling to figure out how to get more Google reviews? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast with you! I had a chance to talk with Scott Waddell about a few powerful new tools from Patientsites that can make it easy for your practice to outshine the competition.

 

In this interview, Scott explains how these new tools can help practice owners make sure their message can be found where potential patients are actually looking. You’ll hear details on how these tools can simplify 3 different areas of clinic marketing—patient reviews that build credibility and put you on top of search results, a quarterly magazine that can take your brand to the next level, and content that allows you to build an audience on social media.

 

USEFUL INFORMATION:

Check out our Masterclass: 3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients

If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing.

In this episode, I talk one of my Mastermind members through how to market specialized physical therapy services to those struggling with fertility problems. You’ll hear a number of simple, inexpensive approaches that can be translated to market any healthcare specialty within a specific niche.

This sort of coaching is just one part of what Gold-level members get in our live, weekly group Q&A calls. Every Mastermind member also has access to a private, supportive community of successful cash-practice owners—plus a large collection of tools, resources, templates, and a training library that can help take your practice to the next level.

And now, for a limited time, you can try your first month risk-free for just $47! Click here to grab access before this offer expires!

USEFUL INFORMATION:

Check out our Masterclass: How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians’ Schedules with Patients As Quickly As Possible

If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you'll lose too many patients, then this podcast episode is for you. I'm going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually increase their patient numbers with high-value services that more than double their profit per visit! 

You’ll hear the top strategies that can help a practice successfully navigate the transition from insurance-based to self pay. This is equally applicable for practices that will be dropping all those low-reimbursement insurance contracts at once, for hybrid practices that are trying to cultivate more out-of-network business, and even to fully cash practices that are looking for ways to stand out from the insurance-based competition.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our Masterclass: How to Answer “Do you take my insurance?”

Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer irresistible and keep your practice in front of participants long after you’ve finished presenting. 

In this episode, I explain how to ensure your next workshop gives you the greatest number of participants who will then choose to become patients. You’ll hear my favorite workshop strategies for gathering contact info and finding relevant opportunities to get in touch. And you’ll learn the secrets that urge attendees to act immediately on your offer.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our Online Patient Attraction System

Wondering if there’s a way you could leverage your resources to see better growth for your practice?  It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And that’s why this week’s podcast discusses the growth strategies that will make the most sense in the context of your specific priorities.

In this episode, I answer three critical questions on the best way to make use of finite resources to build the practice of your dreams: 

• “If money were no object but time was, what would be the fastest way to grow?” 
• “If time was no object, but money was, what would you do?”
• “Is there a sweet spot in between?”

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our Automated Talent Attraction and Hiring System

Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered.

In this episode, I explain how to make the most of your in-person introductions to referral sources. You’ll hear how to guide the conversation to build rapport and help them understand the value you can bring to their patients. And I also share some tips for how to describe your cash-based practice in an enticing way that helps it outshine the competition.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our eCourse: How to answer the question, “Do you take my insurance?”