Discover Real Men's Underwear: Comfort and Innovation for Every Guy

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About the Guest(s):

Jared Mortensen is the founder and chief designer of Real Men Apparel, the most size-inclusive men's underwear brand. Before transitioning into entrepreneurship, Jared accumulated 20 years of experience in aerospace and spent five years in the pet products industry. Drawing from his background in engineering and passion for innovation, he has revolutionized men's underwear design by introducing the concept of size-inclusive pouch sizing with A, B, C, D options.

Episode Summary:

In this enlightening episode of The Chris Voss Show, host Chris Voss engages with Jared Mortensen, founder of Real Men Apparel, to explore innovation in men's underwear. With an engineering background and ambition to fill a gap in the market, Jared discusses the unique A, B, C, D pouch sizing system that caters to the diversity of men's needs. The episode offers an insightful look into the challenges and triumphs of launching and growing a successful startup in the apparel industry.

As the conversation unfolds, Jared dives into the nuances of launching Real Men Apparel on platforms like Amazon and TikTok, emphasizing the transformative role TikTok played in their business growth. Listeners will gain a deeper understanding of the importance of product design and customer feedback in creating products tailored to diverse body types. By addressing overlooked consumer needs, Jared highlights significant issues facing men today—from comfort and support to confidence-boosting designs. This episode is essential listening for anyone interested in innovative business ideas and brand growth strategies.

Key Takeaways:

Real Men Apparel innovates with a size-inclusive A, B, C, D pouch sizing system, similar to women's bra sizes, offering comfort and support for diverse body types.

The launch on TikTok was pivotal for Real Men's growth, providing a direct and engaging platform to interact with customers and boost sales.

Many men have unknowingly worn uncomfortable underwear, and Jared aims to destigmatize discussions around men's comfort and body positivity.

Real Men Apparel is committed to providing personalized solutions and excellent customer service, ensuring a custom fit without custom prices.

The brand aims to expand its product lines, offering more inclusive and varied styles to meet the needs of all men.

Notable Quotes:

"It's like a comfort intervention to help people get out of that abusive relationship" - Jared Mortenson on traditional men's underwear.

"We want to come up with a standard so guys could actually know consistently what they needed to order" - Jared on the A, B, C, D sizing system.

"We called it cantilever design, kind of like the way that a lot of roofs and stuff are designed" - Jared on engineering-inspired product design.

"It's about balancing both, but providing separation and support" - Jared on the key features of Real Men's products.

“We are making adjustments to some of the sizing as well…trying to dial that in” - Jared on evolving design based on customer feedback.