Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay

Smartfindsmarketing.com

About the Guest(s):

Melih Oztalay is the CEO of SmartFinds Marketing, a distinguished digital marketing expert with over three decades of experience. He has led the firm for 21 years under its current branding, playing a pivotal role in transforming digital strategies into revenue-driving initiatives for Fortune 500 companies, tech startups, and professional service firms. Known for his sharp insights and thought leadership within the marketing industry, Melih frequently contributes to well-regarded publications like the Search Engine Journal and Crain's Detroit, and is a sought-after speaker at marketing conferences nationwide.

Episode Summary:

In this dynamic episode of The Chris Vos Show, host Chris Vos invites seasoned digital marketing trailblazer Melih Özeyranli to delve into the continually evolving landscape of digital marketing, AI advancements, and strategic ROI in business. With over 30 years of experience steering SmartFinds Marketing, Melih shares his insights on transforming online strategies into effective revenue-generating engines, and why a robust strategic foundation is essential for marketing success. As they explore AI's rapid advancements, Melih emphasizes the importance of adapting to new technologies to outpace competition, offering compelling insights into the omnichannel approach to B2B SEO and the role of AI in boosting conversion rate optimization.

The discussion turns to the intricacies of B2B SEO and common missteps in marketing strategies, as Melih highlights the importance of schema in optimizing sites for search engines. He provides valuable tips on conversion rate optimization, detailing how AI is revolutionizing content creation, video production, and website visitor conversion tactics. Throughout their conversation, Chris and Melih Oztalay underscore the necessity of embracing technological change swiftly and strategically to maintain a competitive edge in the fast-paced digital market landscape.

Key Takeaways:

Digital marketing is rapidly evolving; staying ahead of the curve with AI and technology adoption is crucial for effective business strategies.

Conversion Rate Optimization (CRO) is vital for B2B companies wanting to turn website visitors into leads, utilizing active call-to-action strategies.

Understanding your marketing ROI foundations and metrics is critical—identifying what net profits are needed to justify marketing expenses ensures strategic spending.

Comprehensive SEO strategies should involve schema integration, accurate page titles, and structured internal & external linking to improve ranking effectiveness.

Embrace change swiftly in marketing technologies; as industry dynamics evolve, early adoption can make all the difference in staying ahead.

Notable Quotes:

"In today's world, it's hard to be an expert. You have knowledge, you have experience, and the question is how do you apply it?" – Melih Oztalay

"If you wait until something's proven, you're late." – Melih Oztalay

"The AI tool is creating what I call a journey funnel per visitor." – Melih Oztalay

"How do you learn about AI agents and how they can handle your mundane daily activities?" – Melih Oztalay

"Understanding your marketing ROI foundations and metrics is critical." – Melih Oztalay